Thread by @heyblake

I analyzed 100s of landing pages to give you some inspiration.

Here are 34 of the very best:

Website:
@WearAtoms

1 Great Feature:
Gives us options, but not too many options.

1 Opportunity:
Reduce the speed of the rotating banner.

Website:
@coda_hq

1 Great Feature:
Great copy that informs and relates all at once.

1 Opportunity:
The colors may be a bit too much here. Needs greater contrast of elements.

Website:
@DescriptApp

1 Great Feature:
Eyes point straight to the button on this page.

1 Opportunity:
Needs social proof above the fold.

Website:
@every

1 Great Feature:
Adds a micro-delight under the button to accentuate the call to action.

1 Opportunity:
Show us the newsletter on a device.

Website:
@fast

1 Great Feature:
Shows the product in action instantly.

1 Opportunity:
Update the iPhone mockup to a newer model.

Website:
@useFluent

1 Great Feature:
Gives a demo on page with no effort required.

1 Opportunity:
Could use some empty space at the bottom for social proof.

Website:
@gumroad

1 Great Feature:
Best CTA copy on the internet.

1 Opportunity:
If the focus is on creators, let's show them right off the bat.

Website:
@TZhongg

1 Great Feature:
A little context goes a long way here. Highly focused.

1 Opportunity:
Change the main CTA from Discover to Sign Up.

Website:
@jamesclear

1 Great Feature:
Ultimate lead magnet: an entire chapter of a book.

1 Opportunity:
CTA button is too far down the page and could be moved up.

Website:
@julian

1 Great Feature:
4 high-quality options to choose from. Nothing more, nothing less.

1 Opportunity:
Test moving the subscribe box above the content boxes.

Website:
@LambdaSchool

1 Great Feature:
Showcases real people wearing Lambda School swag.

1 Opportunity:
Add social proof below the button (X students have found jobs).

Website:
@latecheckoutplz

1 Great Feature:
Extremely clear and specified messaging.

1 Opportunity:
Could use a CTA button or clear next step.

Website:
@LiveRecover

1 Great Feature:
Dead simple. Easy to know what action to take.

1 Opportunity:
Change the image to a software GIF.

Website:
@goodmarketinghq

1 Great Feature:
Wastes no time getting you right into the important content.

1 Opportunity:
The Subscribe CTA at the top blends in a bit too much.

Website:
@mymind

1 Great Feature:
Beautiful color palette.

1 Opportunity:
Show the app in action above the fold.

Website:
@NotionHQ

1 Great Feature:
Contrasting to a tee. White background, black text, red button.

1 Opportunity:
Show how many people use Notion every day.

Website:
@beondeck

1 Great Feature:
Case studies available for real people right above the fold.

1 Opportunity:
Room for improvement on messaging. It isn't 100% clear what On Deck does here.

Website:
@pipe

1 Great Feature:
Perfect color palette to make dark mode work.

1 Opportunity:
Include social proof of how much has been given to companies through Pipe.

Website:
@public

1 Great Feature:
All content focused to one side for ease of submission.

1 Opportunity:
Point the CTA straight to the app store instead of texting the link.

Website:
@rainbowdotme

1 Great Feature:
Shows exactly what you'll expect to see when you download the app.

1 Opportunity:
Make the phone image a GIF for even greater context.

Website:
@RoamResearch

1 Great Feature:
Puts the focus on the software and its superpowers.

1 Opportunity:
Test out displaying a product GIF instead of product images.

Website:
@savvycal_

1 Great Feature:
Perfect text alignment and awesome positioning.

1 Opportunity:
The product demo is just a tad too far down the page.

Website:
@stir

1 Great Feature:
Typography is bold and on point.

1 Opportunity:
Replace Get Started with more specific CTA language.

Website:
@stripe

1 Great Feature:
Makes a complex product more accessible with imagery.

1 Opportunity:
Increase the size of Start Now and remove the secondary CTA as a test.

Website:
@SubstackInc (Feat @Apompliano)

1 Great Feature:
Clear focus on the sign-up box. Eyes go nowhere else.

1 Opportunity:
No ability to add much social proof.

Website:
@super_

1 Great Feature:
Extremely clear messaging.

1 Opportunity:
Show us the product right away.

Website:
@coreyhainesco

1 Great Feature:
Social proof abounds here and it instills trust.

1 Opportunity:
Show an example email or add a link to one.

Website:
@your__tempo

1 Great Feature:
Minimal and beautiful, but shows us everything we need to see.

1 Opportunity:
The CTA button is a little too far down the page.

Website:
@TheHustle

1 Great Feature:
Displays the newsletter contents prior to sign up.

1 Opportunity:
Eliminate redundancy of the logo in the nav and hero.

Website:
@typefullyapp

1 Great Feature:
You're in the app without any clicks.

1 Opportunity:
They just need to monetize.

Website:
@VeryGoodCopy

1 Great Feature:
Displays numerical social proof above the button.

1 Opportunity:
Add a testimonial above the fold.

Website:
@visualizevalue

1 Great Feature:
Everything you need is accessible nearly without scrolling.

1 Opportunity:
Eliminate the popup and just have a small opt-in at the top of the page instead.

That's all, folks!

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