Liang Rubo and founder Zhang Yiming were dormitory roommates in university where they forged a deep friendship, studying, programming, and playing badminton together. When Yiming's dorm room PC was stolen, Rubo lent him money to buy a new one which they shared use of.
Rubo has a solid engineering background, at one point he was technical director for ByteDance back when the company was known only for its newsfeed app Toutiao "Daily Headlines"
He worked with Yiming at several startups before ByteDance most notably real estate platform 99Fang where Yiming & Rubo learned how to build apps
1 of which was "Real Estate Information" which aggregated real estate articles. It was the direct predecessor of Toutiao
Across all the research I did for the book, I found Rubo never stops smiling! In every video and picture the guy basically always looks really upbeat.
You can see what I mean in this video of Rubo and Yiming interacting.
Interesting factoid: Douyin (TikTok China) was originally set up in 2016 under the legal entity, Beijing Weibo Vision Technology Co., Ltd., which was registered in Rubo's name, not Yiming's. I believe this is why he's often cited as "Douyin founder" in the Chinese press.
Here's Rubo in a company group photo taken in early 2014. What you see here was the entire company. Today it's 100,000+ people.
<shameless plug> Rubo is mentioned many times in my book. For the full story and much more check out my book Attention Factory: amazon.com/dp/B08L1578B6</shameless plug>
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In 2013, that same Russian investor from Danβs story came out of nowhere to make one of the greatest venture bets in the history of China. Why did #Bytedance choose an outsider to lead their Series B round? Hereβs the story:
Bytedanceβs earliest funding was led by founder Zhang Yimingβs friend Joan Wang (SIG Asia). Joan had worked with Yiming for years and knew exactly how capable he was but other VCs were absolutely unimpressed. Joan introduced Yiming to 20+ of her contacts. No one was optimistic.
Yiming was a baby-faced, softly spoken, engineering geek. The opposite of Jack Maβs brash and confident gladiatorial entrepreneur style favored by Chinese investors. One left after just 15 minutes and complained later to Joan: "It's not my investment style to look at this kid."