New bold experimental cities/communities will boom over the next 10 years

These new "startup anti-cities" will unlock so much potential

Stop and think about this:
The state of cities:

1. Cities are becoming more unequal
2. Cities are becoming unbearably expensive
3. Cities have seen a surge of crime
4. Many people feel foreign in their own city
5. Many people post-COVID are craving new life
experiences
6. Many people work remote
Bottom line:

New experimental cities are inevitable
The playbook for prosperous startup anti-cities:

- Start with a compelling purpose
- Green & sustainable
- Focus on lifestage
- Affordable
- Inclusive
- Web3 friendly
- Verticalized
- Start as a digital community and move to physical
The startup city MVP:

- Create city manifesto
- Design digital community
- Acquire digital community residents
- Acquire land
- Establish laws
- Build one building. Host events. Host people
- Convert digital community to physical community
- Build self-sustaining town
City experiments are worthwhile

It creates new options for people

Competition makes existing cities better

It allows us to push boundaries

Win-win-win.
Startup founders can make for successful startup city founders

- Instead of attracting new customers. Attract new residents
- Instead of FB as your competition. Compete against SF
- Instead of designing an app. Design a community
- Instead of securing your code. Secure your city
Why start your anti-city as a digital community?

1. Validate. Build community/market fit before city launch
2. Funding. Pre-sell residences, office space etc

TLDR; reduce risk by gauging demand before becoming a full-fledged pioneer
Most cities have failed us

Rearrange cities. They are stuck in the past

They can’t keep up with how fast society is changing
Don’t get me wrong. I love many of our cities

I’ve lived in:

- SF
- NYC
- LA
- Sainte Agathe Des Monts, QC
- Montreal
- Miami

I love them all. I just think the more experimentation the better

It's like learning languages. The more you know the better
Unhappy with you city?

- Help your city progress
- Start a new one (vote with your feet)
- Do both
If you enjoy threads like this share this post and toss me a follow at @gregisenberg

I love thinking about community and sharing it with Twitter
For the full @gregisenberg experience, you should subscribe to my free newsletter on internet communities, startup insights and community design

Join the 17,000 other subscribers right now: latecheckout.substack.com

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More from @gregisenberg

15 May
The newest job role you’ve probably never heard of: “Community Designers” (CDs)

This isn’t UX. This isn’t community management. This is something brand new.

If you want a top community, you need to design a top community experience

THREAD: Community Designers unlock potential:
What is a Community Designer?

The Chief Product Officer of the community
More concretely:

A Community Designer responsibilities include:

- Identify the community
- Distill insights
- Recruit founding members
- Design community space
- Create community manifesto
- Work with product/eng/CM to build community
- Community experience product iteration
Read 14 tweets
8 May
I’ve help build internet communities that have generated hundreds of millions of members

The most often question I get asked is:

But Greg - how do I build a community from scratch?!

Here's what I usually say:
First, why you should care about community:

- It's the best way to build a movement
- It supercharges word-of-mouth
- People want community more now than ever
- Products built on-top of communities scale fast

If you unlock community, it's an unfair advantage

Img: @gapingvoid
Start small. Start tiny.

95% of communities can start as a simple group chat

A community only needs a shared purpose and a place to thrive

Don’t overthink it
Read 14 tweets
1 May
THREAD: My 20s were full of ups and downs

I lost millions, made millions and helped build some billion dollar startups

My biggest lessons learned:
The future of startups:

- Privacy-first
- Community-first
- Sustainability-first
- Creator-first
- Decentralized-first
- Digital-first

Bookmark this list. Print it out

This is where the world is going
How to build 1 successful product:

Build 100 unsuccessful products first

You need to fall down to move up
Read 15 tweets
24 Apr
THREAD:

10 real reminders that help you outperform in startups, life or your career:

(shared in a fun way)
How to design impactful products:

Useful: █ 
Useful, simple: █ █
Useful, simple, fun: █ █ █
Productive hours in a work day

Good day (5 hours): ███████████
Bad day (1 hour) : ██

Don't feel guilty for not being productive 8-12 hours a day
Read 14 tweets
18 Apr
Product Hunt is more than just a website. It's a milestone for many startup teams

We all remember the special day we launch on @ProductHunt

To celebrate this, @mariodgabriele and I wrote a free deep dive on the history and the future of Product Hunt

latecheckout.substack.com/p/product-hunt…
It covers:

- Product Hunt's history
- Being acquired by AngelList
- The current platform
- The changes that can bring it to the next level
Bonus:

We designed a @ProductHunt coin

Because 2021.

#DOGE #PHCoin
Read 5 tweets
12 Apr
How to make impact on the internet

1. Pick a worthwhile topic. Nicher the better
2. Write clearly. More clear than anyone else
3. Write regularly. Every single day
4. Collaborate with other writers like you. Help them
5. Open your Twitter DMs. Notice it's gold

Become a teacher.
Note: writing isn't the only way

Example: TikTok videos is another wonderful way

Tip: pick the medium that speaks to you
Another note: you can also make impact 1000000 other ways

This tweet is about making impact through audience building
Read 4 tweets

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