Twitter hypes great art, writing, storytelling, character concepts, DM tricks, and worldbuilding in the TTRPG space. But it rarely acknowledges great marketing (a corporate job I used to do).
@SeveredSonsDnD is doing some great marketing right now. 🧵
@SeveredSonsDnD is doing some great marketing right now. 🧵
Recently @SeveredSonsDnD did a Twitter contest asking for character concepts for their next recorded game. The 5 top-voted concepts would become PCs. Humblebrag: my idea was one of the winners. (@ohadelaide's boost helped; she's my Twitter cheat codes.)
https://twitter.com/RobertGReeve/status/1393374600722014210
This is a genius promo because it generates likes, retweets, and comments people actually enjoy (unlike a lot of giveaways). It's authentic community engagement; I liked a bunch of other fun ideas I saw. Good marketing is about centering your audience, not you.
Another thing @SeveredSonsDnD does well: they do a little bit every day, like recontextualizing popular memes for D&D. I don't do this because it's not my "brand voice," but it's a proven way to build a following. (Hell, @MemesDnd got to 50k aggregating meme content.)
P.S., don't be like that meme account. Attribute your sources and take down content when someone asks you to. I heard (but haven't confirmed) they're one of many astroturfed hobby accounts, using dark marketing arts to build a following fast and sell ads.
Back on topic. Naturally, the other four winners and I are going to be watching @SeveredSonsDnD's show and talking about it here when I didn't before. I'm engaging on a deeper level. In marketing jargon, this is called "customer conversion." I'm leveling up in the fandom.
The sales metaphor isn't perfect because money isn't changing hands... but there's still a currency. Twitter's currency is attention. So many sales & marketing lessons still apply. adohm.com/sales/resource… 
(I wonder if the biggest fans—"shareholders" who feel like they own a piece of your work—are an asset AND a liability on social media. Parasocial relationships can make your "shareholders" lash out at critics. Like the Critical Role QRT thing this week.)
All this to say... @SeveredSonsDnD got to 3k followers fast. Chance DOES play a part... but don't undercut marketing. It's a science as much as an art. It's not just buying ads for your stuff. Watch who's found success, and see if some of what they're doing might work for you. 🪡
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