Thread by @RamliJohn

40-60% of users leave an app forever after signing in once.

Because the onboarding sucks.

That's why I wrote my new book "Product-Led Onboarding," which drops on Tue, June 8th! 🔥

Here's what you need to know.

For most companies, user onboarding is often neglected due to:

❌ Lack of ownership
❌ Misaligned goals and definitions
❌ Or unclear onboarding success KPIs

It's the ugly duckling of growth!

But, nailing user onboarding leads to higher retention rates.

And if you work in SaaS, you know that retention is the single most important factor to growth.

Source: profitwell.com/recur/all/posi…

If you ignore user onboarding for too long, it can lead to:

• Stalled accounts
• Users who expect freebies
• Signups who don’t use all your features
• Low conversion from free accounts to paid

In this book, you’ll find the easy, 6-step EUREKA framework to get dramatic improvements in your user onboarding experience today.

It’s the framework that @wes_bush and I used to help companies @mixpanel, @Ubisoft, and @OutSystems.

You'll learn how to:

✅ Minimize the time to value
✅ Simplify the signup process
✅ Create behavior-based emails
✅ Involve sales in the onboarding
✅ Build a cross-functional onboarding team
✅ Identify your onboarding success milestones

Here’s what marketing, product, and growth leaders are saying about this book:

“Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding."

— @SeanEllis, founder of @GrowthHackers

"Before you can get users HOOKED on your product, you have to first ensure they start using it. Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect onboarding experience."

— @nireyal, bestselling author of Hooked and Indistractable

“If you aren't investing in your user onboarding now, it will catch up to you later. In this book, Ramli shares an actionable framework. A must-read for product managers, marketers, and designers.”

— @uibreakfast, Cofounder and CEO at @userlist

“Product-Led Onboarding is a tactical primer for those who care about improving their product's onboarding experience and now need to get their organization moving in the right direction."

— @ClaireSuellen, SaaS Growth Advisor and former Head of Marketing at @Calendly

To get an advance copy of the book and be the first to know when preorders start, get it here productled.com/book/onboarding