If MLS wants to create culture and expectancy around nationally televised games, here’s where I’d start..
Introduce a Gameday setting similar to what NBC does for the Premier League or what ESPN does for college football (and sometimes basketball)
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Americans love any reason to chill on some pavement or grass, listen to music and drink alcohol. Bonus points if you can be on national TV, too.
Picture where your local MLS fan base tailgates or hangs before games, now imagine a Fox or ESPN broadcast booth in the middle of it
I could go on and on about benefits..
- builds hype around the “finale” match
- makes coverage feel more grassroots and engaging
- creates a buzz amongst fans when the broadcast is in their area
- puts our American flavor on soccer coverage
Here’s how I would do it..
Say Timbers vs Sounders on a Saturday at 8 pm eastern on national TV
Start “MLS Gameday” at 12. Run for 2 hours previewing all of MLS games that day, recapping last week, tell stories.
Then, come back again at 7 pm to recap the day, hype the game.
I’m not in the TV business, but I’d tune in every Saturday at 12 PM for an MLS Gameday broadcast where fans and the stadium were the backdrop, good analysis was offered, and culture felt like it was being built.
Idk, just a lunch time idea. Take it or leave it @MLS
Forgot to add, that 12 PM gameday could run directly into a 2 PM kick off somewhere else where there is another live crew in a stadium that you pass the broadcast over to. So 7 hours of MLS coverage in stadiums, 4 hours of which are during games.
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NBC Sports have sat in silence letting fans watching on TV soak in the atmosphere after Brentford got their first win
ESPN would’ve cut immediately to a loud-tracked highlight video, then to a commercial break followed up by a re-run of West Virginia vs NC State baseball game
I know I harp on this a lot, but the sentiment is simply this..
NBC has a terrible pricing model, but the people in charge of broadcasts love, understand and respect the sport.
MLS on NBC had bad ratings when they launched NBCSN, but man it always felt so good on TV.
MLS has to get good $$$ on their next tv deal, but I hope they ask networks to get creative in their pitch for how they plan to push and advance the league.
MLS isn’t in Premier league in terms of quality, but there are fun teams, great atmospheres, and a product worth selling.
There were some rough moments, but one thing the USMNT guys never once looked was rattled or scared.
That’s what happens when you’re teammates with Ronaldo or Messi or playing in Champions League finals. Moments like that don’t shock you.
Point being, our mentality was elite. That’s been missing since like 2014.
Donovan scored a WC goal vs Mexico in 2002. Dempsey was backpacking Fulham. Howard played at Man United and Everton. Jermaine Jones was playing CL at Schalke. They’d seen stuff.
Then, those guys got old and there was no equal mentality (or ability, obviously) to replace it.
I was explaining to some friends yesterday about Mexico's predicament..
You can hate US Soccer and MLS working together all you want, but there's no doubt that those shared interests have made MLS open to putting prospects in Europe.
Liga MX / FMF aren't on the same page.
Mexico is a massive soccer nation with a history of producing players who can play at the world's biggest clubs. Problem is it takes them forever to get there, if they go at all.
Lainez leaving as early as he did was an exception and look at how he's improved.
Y'all remember the days in MLS when guys would go BACK to Europe in the off-season on loan?
Landon Donovan playing for Everton, Henry back at Arsenal, Beckham to Milan, Keane to Aston Villa....
What a strange thing, looking back on it....
Guys were just honestly bigger than the league and could do what they wanted at times.
That would never fly in the modern MLS, but honestly it was always fun watching these MLS players return to Europe to prove they still have it.
2012 - Thierry Henry was a RBNY player and was THE star of MLS alongside Beckham, went back to Arsenal on a short loan, and banged in the game winner in his first appearence within minutes of coming on.