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Brian Feroldi Profile picture
@BrianFeroldi
May 29, 2021 • 20 tweets • 6 min read • Read on X
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Word-of-mouth is the most important marketing BY FAR

Which companies get the most FREE advertising?

I asked my followers to share a company that they regularly promote to their friends

I received 686 GREAT answers, some of which surprised me

Here are the top 15 companies:
15: LuluLemon $LULU

I do yoga weekly and I see this brand everywhere
14: Instacart

I’ve never tried Instacart, but it was a popular answer

I can't wait until they come public so I can look at the numbers
13: Disney $DIS

Between its parks, movies, networks, and Disney+, it's no surprise to see this company gets A TON of love
12: Chipotle $CMG

No surprise here -- this & Five Guys are the two restaurants that I visit the most
11: Airbnb $ABNB

As an avid fan myself, I understand why this was such a popular choice
10: Peloton $PTON

Everyone that I know that has a Peloton uses it a lot and REALLY loves it
9: Roku $ROKU

This was a surprise -- I had NO IDEA people liked Roku’s brand and products so much!
8: Spotify $SPOT

Given all of the competition in the space, this was another surprise

I guess people really love the company's hyper-focus on high-quality audio
7: Sonos $SONO

I had NO IDEA that people love this brand so much!

I thought it was just a speaker company with no competitive advantage — I guess I should put this stock on my research list!
6: Netflix $NFLX

The $15 I pay each month to access Netflix is money well spent
5: Google $GOOG

YouTube was the #1 product recommended BY FAR,
but there was also love for Gmail, Photos, and Android

I personally couldn't imagine life without Google
4: Costco $COST

Another surprise -- I couldn’t believe how many people named Costco!

People REALLY seem to love to promote this company.
3: Amazon $AMZN

I couldn’t imagine life without Amazon myself

People really seem to love to promote Prime, Echo, Alexa, and streaming
2: Apple $AAPL

No surprise here

I'm an Apple fan. We have an iMac, a MacBook, 4 iPads, 3 iPhones, AirPods, and an Apple TV
1: Tesla $TSLA

This was the most popular answer BY FAR

It makes sense — Tesla has a cult-like following and it's FUN to give test drives in their cars

There’s also no doubt that @elonmusk is the best marketer on the planet
Honorable Mentions:

3M
Bose
Celcius
Etsy
Ikea
Nike
Microsoft
Paypal
Purple
Slack
Square
Starbucks
T-Mobile
Yeti
Like this thread?

I regularly tweet about money, investing, and self-improvement

Follow me @BrianFeroldi

You may also enjoy all the other threads that I’ve written

Want to learn how to invest?

I teach beginners my full research process on my YouTube Channel

We recently researched Spotify -- #8 on this list -- from scratch

Summary:

15: LuluLemon
14: Instacart
13: Disney
12: Chipotle
11: AirBNB
10: Peloton
9: Roku
8: Spotify
7: Sonos
6: Netflix
5: Google
4: Costco
3: Amazon
2: Apple
1: Tesla

• • •

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More from @BrianFeroldi

Brian Feroldi Profile picture
May 15
Charlie Munger called it "bullsh*t earnings."

What is EBITDA? Why is it so popular?

Here's everything you need to know about this controversial accounting term: Image
EBITDA is an acronym.

You start with Earnings, then you add back Interest, Taxes, Depreciation, and Amortization.

It's an alternative way of measuring profits. EBITDA 2
Why measure EBITDA at all?

EBITDA was popularized by John Malone, one of the best owner/operators of all time.

Malone became a billionaire primarily by buying & operating cable companies. John Malone
Read 15 tweets
Brian Feroldi Profile picture
May 12
Financial Statements For Beginners

Want to learn accounting?

Study these 9 simple infographics (a visual thread) ↓ Image
Image
Financial Statements DO NOT have a universal layout

Here are some other balance sheet terms you might see: Image
Read 9 tweets
Brian Feroldi Profile picture
May 5
How does Warren Buffett find undervalued stocks?

By following this SIMPLE process.

Here's a step-by-step guide every investor can copy: Image
Buffett laid out his criteria in his 1978 shareholder letter:

1) A business that we UNDERSTAND
2) With favorable LONG TERM PROSPECTS
3) Operated by COMPETENT people
4) Available at an ATTRACTIVE PRICE Image
STEP 1: Use a stock screener like @finchat_io

This will greatly narrow down the potential list of companies.

Input the below filters into the stock screener:
Read 16 tweets
Brian Feroldi Profile picture
May 1
I've been investing for 20 years.

Here are 10 expensive lessons I had to learn the hard way: Image
1: You don't need leverage

Margin & options are fun on the way up but BRUTAL on the way down.

I’ve lost more than 100% on investments before. Why? Leverage! Image
2: Optimize for longevity, not upside

Compound interest is the most powerful wealth-building force that exists.

But it only works if you SURVIVE long enough for it to work.

I used to optimize for upside potential. Now, I use the barbell method to optimize for longevity. Image
Read 15 tweets
Brian Feroldi Profile picture
Apr 28
Margin of Safety is an INCREDIBLE investing book.

But a used copy costs $1,200!

Here are 20 short lessons from this classic book (for free): Margin of Safety
1: Markets are volatile. Never invest unless you are sure a "margin of safety" exists.

2: Focus on the intrinsic value of an investment. Only act when there's a meaningful difference between value and price. Image
3: Focus on the downside first. Avoid taking big losses.

4: Disciplined analysis, thorough research, and a patient, long-term perspective lead to superior returns.

5: Value investing isn't easy. Expect long periods of underperformance.
Read 10 tweets
Brian Feroldi Profile picture
Apr 24
Peter Lynch popularized the PEG ratio.

However, the PEG ratio can be incredibly deceiving.

Here’s everything wrong with it (and what to do instead): Image
Assume you’re considering investing in one of three companies.

Which is the better buy? Image
This is where the PEG ratio is useful. PEG stands for “Price-to-Earnings-to-Growth”.

Divide the trailing P/E ratio by the estimated 5-year earnings growth rate. The lower the number, the better.

The PEG makes it clear that Company ZYX is the best choice. Image
Read 14 tweets

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