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Brian Feroldi Profile picture
@BrianFeroldi
May 29, 2021 • 20 tweets • 6 min read • Read on X
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Word-of-mouth is the most important marketing BY FAR

Which companies get the most FREE advertising?

I asked my followers to share a company that they regularly promote to their friends

I received 686 GREAT answers, some of which surprised me

Here are the top 15 companies:
15: LuluLemon $LULU

I do yoga weekly and I see this brand everywhere
14: Instacart

I’ve never tried Instacart, but it was a popular answer

I can't wait until they come public so I can look at the numbers
13: Disney $DIS

Between its parks, movies, networks, and Disney+, it's no surprise to see this company gets A TON of love
12: Chipotle $CMG

No surprise here -- this & Five Guys are the two restaurants that I visit the most
11: Airbnb $ABNB

As an avid fan myself, I understand why this was such a popular choice
10: Peloton $PTON

Everyone that I know that has a Peloton uses it a lot and REALLY loves it
9: Roku $ROKU

This was a surprise -- I had NO IDEA people liked Roku’s brand and products so much!
8: Spotify $SPOT

Given all of the competition in the space, this was another surprise

I guess people really love the company's hyper-focus on high-quality audio
7: Sonos $SONO

I had NO IDEA that people love this brand so much!

I thought it was just a speaker company with no competitive advantage — I guess I should put this stock on my research list!
6: Netflix $NFLX

The $15 I pay each month to access Netflix is money well spent
5: Google $GOOG

YouTube was the #1 product recommended BY FAR,
but there was also love for Gmail, Photos, and Android

I personally couldn't imagine life without Google
4: Costco $COST

Another surprise -- I couldn’t believe how many people named Costco!

People REALLY seem to love to promote this company.
3: Amazon $AMZN

I couldn’t imagine life without Amazon myself

People really seem to love to promote Prime, Echo, Alexa, and streaming
2: Apple $AAPL

No surprise here

I'm an Apple fan. We have an iMac, a MacBook, 4 iPads, 3 iPhones, AirPods, and an Apple TV
1: Tesla $TSLA

This was the most popular answer BY FAR

It makes sense — Tesla has a cult-like following and it's FUN to give test drives in their cars

There’s also no doubt that @elonmusk is the best marketer on the planet
Honorable Mentions:

3M
Bose
Celcius
Etsy
Ikea
Nike
Microsoft
Paypal
Purple
Slack
Square
Starbucks
T-Mobile
Yeti
Like this thread?

I regularly tweet about money, investing, and self-improvement

Follow me @BrianFeroldi

You may also enjoy all the other threads that I’ve written

Want to learn how to invest?

I teach beginners my full research process on my YouTube Channel

We recently researched Spotify -- #8 on this list -- from scratch

Summary:

15: LuluLemon
14: Instacart
13: Disney
12: Chipotle
11: AirBNB
10: Peloton
9: Roku
8: Spotify
7: Sonos
6: Netflix
5: Google
4: Costco
3: Amazon
2: Apple
1: Tesla

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More from @BrianFeroldi

Brian Feroldi Profile picture
May 12
How to analyze an income statement, FAST.

Study these 7 infographics:

1: Income Statement Overview Image
2: Three Types of Analysis Image
3: Net Income vs Free Cash Flow Image
Read 8 tweets
Brian Feroldi Profile picture
May 11
The most powerful investing principles I've ever learned are counterintuitive.

That’s logical - if they were intuitive, I wouldn't need to learn them.

Here are 7 counterintuitive investing principles I had to learn the hard with (with visuals) Image
1: Don’t haggle

If a stock is trading at $21, I used to set a limit order for $20.50

But my orders usually didn't fill.

Haggling caused me not to BUY a few mega-winners.

Which is FAR MORE costly than slightly overpaying. Image
Think of it this way:

If stock checks all your boxes and goes from $20 to $200

Does it matter if you got in at $19.56 or $21.25?

If you think a stock has 10x potential from today's price, don’t haggle over pennies.

Just buy it.
Read 18 tweets
Brian Feroldi Profile picture
May 8
I bought my first stock 21 years ago.

Here are 21 harsh investing truths I learned the hard way:

1: The worst mistake is to sell a mega-winner early Image
2: Humans are pre-programmed to be bad at investing.

3: Your personal finances are 10x more important than your investments.

4: Handle volatility is 100x easier in theory than in reality.
5: Confidence in your strategy will rise and fall in lock-step with asset prices.

6: The best stocks put their owners through gut-wrenching volatility. The worst stocks do, too.

7: You're going to be wrong—a lot. Be humble.
Read 10 tweets
Brian Feroldi Profile picture
May 6
How to Read 10Ks Like a Hedge Fund

Here’s what metrics professional analysts focus on (using $MA as an example:) Image
1: Business overview.

Understand everything about how the business works, like:
- What is the business model?
- Who are the key suppliers, distributors, partners?
- Revenue quality?(Recurring? Recession proof?)
- What is the revenue split from products / services? Image
2: Risk Factors

Most of these are standard.

Identify the risks that are company-specific and make sure you understand them. Image
Read 14 tweets
Brian Feroldi Profile picture
May 5
"I actually spend more time looking at balance sheets than income statements."

- Warren Buffett, 2025 Shareholder Meeting

Here's exactly how to analyze a Balance Sheet in less than 2 minutes: Image
The balance sheet is one of the three major financial statements.

It shows a company’s:
▪️Assets: What it owns
▪️Liabilities: What it owes
▪️Shareholders Equity: It's net worth

At a fixed point in time Balance Sheet
That “at a point in time” part is key!

A balance sheet is a SNAPSHOT of a company’s net worth.

It is measured at the end of a quarter/year. Image
Read 11 tweets
Brian Feroldi Profile picture
May 4
The most confusing term in accounting:

Stock-Based Compensation

How does it work? Why is it controversial?

Here’s a complete overview (in plain English): Image
How can shareholders incentivize executives & employees to think & act like owners?

Stock-based compensation (SBC) has become the standard answer.

SBC pays executives and employees with stock instead of cash.
In theory, SBC aligns employee + owner incentives.

Employees make more money when the stock goes up and less (or nothing) when the stock goes down.

This makes employees care about the direction of the stock.
Read 17 tweets

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