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Brian Feroldi Profile picture
@BrianFeroldi
May 29, 2021 • 20 tweets • 6 min read • Read on X
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Word-of-mouth is the most important marketing BY FAR

Which companies get the most FREE advertising?

I asked my followers to share a company that they regularly promote to their friends

I received 686 GREAT answers, some of which surprised me

Here are the top 15 companies:
15: LuluLemon $LULU

I do yoga weekly and I see this brand everywhere
14: Instacart

I’ve never tried Instacart, but it was a popular answer

I can't wait until they come public so I can look at the numbers
13: Disney $DIS

Between its parks, movies, networks, and Disney+, it's no surprise to see this company gets A TON of love
12: Chipotle $CMG

No surprise here -- this & Five Guys are the two restaurants that I visit the most
11: Airbnb $ABNB

As an avid fan myself, I understand why this was such a popular choice
10: Peloton $PTON

Everyone that I know that has a Peloton uses it a lot and REALLY loves it
9: Roku $ROKU

This was a surprise -- I had NO IDEA people liked Roku’s brand and products so much!
8: Spotify $SPOT

Given all of the competition in the space, this was another surprise

I guess people really love the company's hyper-focus on high-quality audio
7: Sonos $SONO

I had NO IDEA that people love this brand so much!

I thought it was just a speaker company with no competitive advantage — I guess I should put this stock on my research list!
6: Netflix $NFLX

The $15 I pay each month to access Netflix is money well spent
5: Google $GOOG

YouTube was the #1 product recommended BY FAR,
but there was also love for Gmail, Photos, and Android

I personally couldn't imagine life without Google
4: Costco $COST

Another surprise -- I couldn’t believe how many people named Costco!

People REALLY seem to love to promote this company.
3: Amazon $AMZN

I couldn’t imagine life without Amazon myself

People really seem to love to promote Prime, Echo, Alexa, and streaming
2: Apple $AAPL

No surprise here

I'm an Apple fan. We have an iMac, a MacBook, 4 iPads, 3 iPhones, AirPods, and an Apple TV
1: Tesla $TSLA

This was the most popular answer BY FAR

It makes sense — Tesla has a cult-like following and it's FUN to give test drives in their cars

There’s also no doubt that @elonmusk is the best marketer on the planet
Honorable Mentions:

3M
Bose
Celcius
Etsy
Ikea
Nike
Microsoft
Paypal
Purple
Slack
Square
Starbucks
T-Mobile
Yeti
Like this thread?

I regularly tweet about money, investing, and self-improvement

Follow me @BrianFeroldi

You may also enjoy all the other threads that I’ve written

Want to learn how to invest?

I teach beginners my full research process on my YouTube Channel

We recently researched Spotify -- #8 on this list -- from scratch

Summary:

15: LuluLemon
14: Instacart
13: Disney
12: Chipotle
11: AirBNB
10: Peloton
9: Roku
8: Spotify
7: Sonos
6: Netflix
5: Google
4: Costco
3: Amazon
2: Apple
1: Tesla

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More from @BrianFeroldi

Brian Feroldi Profile picture
Apr 20
I've been investing for 21 years.

Here are 21 lessons I've had to learn the hard way.

1/ You’re going to be wrong. A lot. Image
2/ Consistently avoiding ruin is the most underrated financial skill.

3/ The desire to hold a loser until you “break even” is incredibly strong.

4/ When prices are rising, investors wish for a bear market. When a bear market appears, investors wish for it to end.
5/ The biggest factor that will impact your returns is your holding period.

6/ Panic selling once can destroy years of good decisions in seconds.

7/ Losing money hurts three times more than making money feels good.

8/ Interest rates matter. A lot.
Read 8 tweets
Brian Feroldi Profile picture
Apr 19
10 powerful visuals every investor should memorize:

1: Dollar-cost averaging makes market timing irrelevant. Image
2: Cash is short-term safe but long-term risky.

Stocks are short-term risky but long-term safe. Image
3: Expect the market to play all kinds of mind tricks on your emotions: Image
Read 12 tweets
Brian Feroldi Profile picture
Apr 18
Revenue and income are NOT the same things

Costs and expenses are NOT the same things

Net income and free cash flow are NOT the same things

Confused? Let me break it down for you: Costs vs expenses
Sales and revenue mean the same things.

Both are the money that comes in from customer payments.

They both refer to the “top line” of the income statement. Image
Orders and sales are NOT the same things.

Orders are when a customer places a request for the future delivery of a product or service.

Orders become sales when the product is actually shipped, or the service is performed. Image
Read 10 tweets
Brian Feroldi Profile picture
Apr 17
The P/E ratio SUCKS.

It’s a flawed metric that deceives investors.

Here's exactly why the P/E ratio can be INCREDIBLY misleading (and what to use instead): Image
The P/E ratio's flaw is that the "earnings” can be misleading.

If “earnings” aren’t sustainable, or are artificially inflated/depressed, the P/E ratio will be wrong.

Here's all the reasons why that can happen...
1: Accrual Accounting

The GAAP income statement uses accrual accounting.

Accrual accounting is useful, but it’s basically an accountant’s opinion.

Here are some of the expenses that can cause “earnings” to be higher or lower than the actual cash flow of a business Image
Read 20 tweets
Brian Feroldi Profile picture
Apr 14
"Margin of Safety" by Seth Klarman is an incredible investing book.

But a used copy costs $1,200!

Here are 26 short investing lessons from this classic book (for free): Margin of Safety
1: Markets are volatile. Never invest unless you are sure a "margin of safety" exists.

2: Focus on the intrinsic value of an investment. Only act when there's a meaningful difference between value and price. Image
3: Focus on the downside first. Avoid taking big losses.

4: Disciplined analysis, thorough research, and a patient, long-term perspective lead to superior returns.

5: Value investing isn't easy. Expect long periods of underperformance.
Read 12 tweets
Brian Feroldi Profile picture
Apr 13
The Rule of 72 is the MOST IMPORTANT "mental math trick" for investors to know.

Here's how it works:
Humans tend to think *linearly*.

When we see a curve, we mentally approximate it by a straight line.

This helps us cope with changes in the world around us. Image
But in finance/investing, we need to think *exponentially*.

Money compounds.

Growth doesn't happen at a constant pace; it *accelerates* over time.
Read 16 tweets

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