How can you dominate a market with FaceBook Ads? Checkout these golden nuggets.
THREAD UPDATED DAILY THIS WEEK
(Credits: Inspired from an interview with John Carlton)
THREAD UPDATED DAILY THIS WEEK
(Credits: Inspired from an interview with John Carlton)
Look for markets where Direct Response ads are not popular, then completely dominate (I explain how later in this thread)
Look for passionate/obsessed niches, like golfers and sneakerheads.
Target PWM prospects already spending, for example target a big magazine FB interest.
Look for passionate/obsessed niches, like golfers and sneakerheads.
Target PWM prospects already spending, for example target a big magazine FB interest.
Find where the market ‘hang out’ (Reddit, FB group, etc)
Learn the market better than anyone
Get inside their heads
Communicate ‘buzzwords’ + details only they know about.
Understand what they WANT on a deep emotional level, and give it to them (through your product/angle)
Learn the market better than anyone
Get inside their heads
Communicate ‘buzzwords’ + details only they know about.
Understand what they WANT on a deep emotional level, and give it to them (through your product/angle)
Offer prospects what they want first sale, then once they trust your brand, give them what they need
Most profitable sales are the 2nd, 3rd, 4th, 5th product on the backend by increasing CLTV (no acquisition cost)
“Whoever can spend the most to acquire a customer, wins”.
Most profitable sales are the 2nd, 3rd, 4th, 5th product on the backend by increasing CLTV (no acquisition cost)
“Whoever can spend the most to acquire a customer, wins”.
Create custom content that resonates with your market
See what ads in your market are working/been running the longest.
Figure out what type of content your market respond best to
(*FaceBook page* → Click ‘Page Transparency’ → Then, ‘Go To Ad Library’)
See what ads in your market are working/been running the longest.
Figure out what type of content your market respond best to
(*FaceBook page* → Click ‘Page Transparency’ → Then, ‘Go To Ad Library’)
Test 'against the grain'
If popular ads are high quality w pro actors + minimal text - use low quality UGC + lots of text
And a contrarian angle w brash attitude - “they’re wrong, you should do this” → grabs attention
Not getting complaints = not pushing boundaries enough
If popular ads are high quality w pro actors + minimal text - use low quality UGC + lots of text
And a contrarian angle w brash attitude - “they’re wrong, you should do this” → grabs attention
Not getting complaints = not pushing boundaries enough
Have balls to invest into advantages when others in the market are too pussy
Eg, hiring a full time content guy for your team (ensuring you have the best content in the market)
Or, hiring a professional website designer (if that’s what your market respond better to)
Eg, hiring a full time content guy for your team (ensuring you have the best content in the market)
Or, hiring a professional website designer (if that’s what your market respond better to)
Bonus tips:
Segment your list of buyers, figure out your 10% most profitable customers and attract more of them.
Find a problem within a passion niche the market wants solved.
→ Eg, GymShark’s first product was with stringer vest so bodybuilders could work out more easily
Segment your list of buyers, figure out your 10% most profitable customers and attract more of them.
Find a problem within a passion niche the market wants solved.
→ Eg, GymShark’s first product was with stringer vest so bodybuilders could work out more easily
Thanks for reading this thread!
Let me know if you think any other golden nuggets should be mentioned.
Don’t forget to follow this page ;)
Let me know if you think any other golden nuggets should be mentioned.
Don’t forget to follow this page ;)
• • •
Missing some Tweet in this thread? You can try to
force a refresh
