Thread by @yoheinakajima

Excited to unveil our firm’s brand theme: superheroes!

Props to @jessicajackley for identifying a theme that so accurately capture our admiration for founders.

A lil walkthrough of our new website 👇

Quick note: if you know me well, you won’t be surprised to hear I slapped this together in a night. It’s very much WIP.

We love founders who #buildinpublic, and we show respect to them by following suit.

Now back to the site.

Our tag-line hopefully speaks to founders we want to invest in. Are you a hero?

While I want custom graphics eventually, for a quick build, I bought some vector images and did a color overlay to make them silhouettes.

The call to action is sending you to the only other page on our site now, our about us.

I said “we do things a bit differently” in our announcement tweet which seemed to resonate w founders. So leaning in our quirkiness here a bit.

Only other thing on our homepage is our portfolio. Cuz in the end, that’s what we’re all about.

Would much rather you read about our portfolio than about us!

Jumping to our about page. I leaned in on the word “impact” cuz we talk about this often.

Specifically how we’re not “impact investors”, cuz we understand every business has impact.

Silhouette is showing a heroine “moving mountains”.

Candidly, there was hesitation to add check size and valuation target, but it’s literally the one question every founder asks us on a call.

So this is founder friendly right? At the very least, it’s efficient.

More on the about page. We do things a bit differently:

- we primarily source outbound
- we run our firm off a custom No Code CRM
- we’re fully remote and will stay that way

And then of course, our team. Just want to take a moment to say it’s so fun working w @jessicajackley. We have a blast!

At the end of every page is our message to everyone who we interact with.

Let’s change the world together 🌎