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Jun 4, 2021 12 tweets 6 min read Read on X
10 Books Recommended by 10 Successful Startup Founders

A thread.. 🧵
1. Book: Range

Recommended by:
Kunal Shah, Founder- CRED

Overview:
Studying the world's most successful people in the world, the author demonstrates why in most fields generalists, not specialists are primed to excel.

amzn.to/3uWtJfW
2. Book: Thinking, Fast and Slow

Recommended by:
Sahil Lavingia, founder- Gumroad

Overview:
This book reveals how the minds are tripped up by error and prejudice. It gives you practical techniques for slower & smarter thinking.

amzn.to/3fPUiz2
3. Book: The Courage To Be Disliked

Recommended by:
Stewart Butterfield, founder-Slack

Overview:
The book shows you how to unlock the power within yourself to become your best and truest self, change your future and find lasting happiness.

amzn.to/34OkwLL
4. Book: High Output Management

Recommended by:
Brian Chesky, co-founder - Airbnb

Overview:
The book is a practical handbook for navigating real-life business scenarios and a powerful management manifesto.

amzn.to/3uZnOGZ
5. Book: Influence- the psychology of persuasion

Recommended by:
Tobi Lütke, founder- Shopify

Overview:
The book is based on the understanding and study of why people tend to say 'Yes’. The author has done extensive research on the mind.

amzn.to/3z2gVrp
6. Book: Originals

Recommended by:
Whitney Wolfe, founder- Bumble

Overview:
The authors address the challenge of improving the world: choosing to champion novel ideas and values that go against battle conformity and outdated traditions.

amzn.to/3wXBzqK
7. Book: The Inner Game of Tennis

Recommended by:
Patrick Collison, co-founder- Stripe

Overview:
Built on the foundation of Zen thinking and humanistic psychology, the book will teach you how to develop your concentration for peak performance.

amzn.to/3ihfBuT
8. Book: The Art of War

Recommended by:
Evan Spiegel, co-founder- Snapchat

Overview:
The book will teach you how to quickly resolve conflicts when they arise, act with courage and control your emotions before they control you.

amzn.to/2SYwHTO
9. Book: The Hard Thing About Hard Things

Recommended by:
Drew Houston, co-founder- Dropbox

Overview:
The author analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing & selling tech cos.

amzn.to/2RpMGKa
10. Book: Fooled by Randomness

Recommended by:
Matt Mullenweg, founder- WordPress

Overview:
Everyone wants to succeed in life. But what causes some of us to be more successful than others? This book will change the way you think about the world.

amzn.to/34ThzJP
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More from @luv1oh1

May 3, 2022
With 1000s of Chrome extensions available, which ones are worth adding to your marketing stack?

Here are my top 10 recommendations for you:
1. Awesome Screenshot

The best screen recorder & screenshot tool to record screen on your browser.

Link:
chrome.google.com/webstore/detai…
2. Grammarly

From grammar and spelling to style and tone, Grammarly helps you eliminate writing errors and find the perfect words to express yourself.

Link:
chrome.google.com/webstore/detai…
Read 12 tweets
Jul 10, 2021
10 Actionable Tips to Up Your Twitter Game 🚀

[Shared by 10 Twitter Growth Experts]

A thread..
1. 8:1 rule.

If you are new on Twitter, try to reply to 8 different people and post at least 1 tweet daily.

Once you begin following this, the algorithm starts to recognize you. It shows your tweets as recommendations.

Shared by: @prathkum
2. Turn on notifications

Turn on notifications for big or fast-growing accounts. Comment as soon as they tweet. Make sure your comments are meaningful. People will visit your profile if they find your comment interesting.

Shared by: @sahilypatel
Read 12 tweets
Jun 24, 2021
STAGE 5 is where the MAGIC of becoming a BRAND happens.

A short thread.. 🧵
The customer journey looks something like this:

Awareness
⬇️
Discovery
⬇️
Evaluation
⬇️
Intent
⬇️
Purchase
⬇️
Loyalty
The loyalty stage can be further divided into 5 STAGES to identify the best of your best customers.

(Thanks to Huba and McConnell for the loyalty ladder framework)

The Customer Loyalty Ladder (ascending order) 👇

scholar.google.co.in/scholar?q=huba…
Read 11 tweets
May 16, 2021
I searched the web for the best guerrilla marketing examples.

Here's what I found.

(10 Mind-blowing 😯 examples!!)

#MarketingTwitter

👇👇
Definition first:

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. (Wikipedia)
1. Marketing for King Kong Movie on the beach. Image
Read 15 tweets
Feb 24, 2021
Link building is essential for your website to get discovered on the internet.

Following are 3 simple tactics which can help you find guest posting opportunities:

(Thread) link building opportunities...
1. Find Guest Posting opportunities using Twitter

If a guest post is published, it will mostly be shared on Twitter. Here are a few search strings suggested by Brian Dean, founder of Backlinko, that you can use to find guest posting websites in your niche on Twitter:
“your niche” + guest post by

“your niche” + guest author

“your niche” + write for us

“your niche” + guest article

I tried the search string( “digital marketing” + guest post by) . Voila! I found a handful of sites for guest posting. Here’s a snippet of the result Image
Read 7 tweets
Sep 15, 2020
THE DECOY EFFECT IN MARKETING

By definition, The Decoy Effect is a cognitive bias in which consumers will tend to have a specific change in preferences between two options when also presented with a third option that is asymmetrically dominated.
(1/n)
Let me explain this to you with an example.

You go you for a movie. Assuming you enjoy munching popcorn while watching your favourite movie.

You see the following two popcorn sizes.
(2/n) Image
You’re most likely to buy the small size because your brain tells you that small size is reasonable while the other is expensive.
(3/n)
Read 6 tweets

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