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Chase Dimond | Email Marketing Nerd 📧

Jun 4, 2021 • 9 tweets • 2 min read • Read on X

How to write subject lines that get 20% to 30%+ open rates

// THREAD //

The more opens your emails get, the more sales you make.

A great subject line can make the difference between $10,000's (or more).

Here are 7 types of high-performing subject lines (with examples + tips):

Subject Line #1 - List

People love lists.

(want proof? Publications like BuzzFeed made billions solely off lists...)

Examples:

"3 of our biggest best-sellers"

"The 7 most shocking marketing mistakes you might be making"

"6 Actionable Tips To Improve Your Email Marketing"

Subject Line #2 - Urgency

Urgency is a fundamental of direct response advertising

Deadlines & Time Restraints are great ways to get email opens + make sales

Examples:

"Last Chance to Get 20% Off Storewide!"

"Buy One Get One Free Sale! (4 Hours Left)"

Subject Line #3 - Mystery

Curiosity is a very strong desire to play with for great subject lines

Subject lines that NEED to be opened to answer a question in the prospects mind = $$$

Examples:

"We've got something for you..."

"Hey, Chase! We have a special offer for you"

Subject Line #4 - Question

Questions are another great way to pique curiosity + get the click

These subject lines create an open loop in your prospects mind + gain attention

Examples:

"What's next for Facebook Ads in 2021?"

"How safe is your retirement fund?"

Subject Line #5 - Discount/Offer

Sometimes, being direct is best.

If you have a sale, offer, or discount - say it!

Pro Tip: Combine with urgency for even better results.

Examples:

"Buy One Get One Free! (Limited Time)"

"FLASH SALE! Get 10% Off Storewide (12 Hours Only)"

Subject Line #6 - Personalized

“A person’s name is to him or her the sweetest and most important sound in any language.”

- Dale Carnegie

These help you stand out + grab attention.

Examples:

"Hey Chase, special offer for you..."

"Thought you'd want to see this, Chase!"

Subject Line #7 - Story

Use this for colder audiences.

Guide them from

-Rags to riches
-A great discovery
-How someone achieved something epic

Take them from A to B and make your product the *magical ingredient* that made it possible

Want more subject line examples?

My Master Campaign Calendar Guide includes 96 unique email content ideas, including 2-3 sample subject lines for each.

Get the email marketing blueprint + never run out of campaign ideas again:

gumroad.com/l/ZgDmP

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More from @ecomchasedimond

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Sep 8

Flows are the highest-converting emails your brand will ever send.

Yet most brands are barely scratching the surface.

Here are 8 flows you need to be sending:

BOOKMARK THIS.

1. Welcome Flow:

Goal: Convert new subscribers into first-time customers

Tips:

- Send the first email immediately
- Start with your strongest product and top 3 benefits
- Place the offer before the first scroll ends
- Use emails 2 and 3 to answer objections and show proof

And here's a subject line you can test:

"Your 15% off code + why 34,238 people love us"

2. Abandoned Checkout Flow:

Goal: Recover high-intent customers who started checkout

Tips:

- Trigger 30 to 60 minutes after checkout is abandoned
- Include product image, price, and a clear CTA
- Keep copy short and human
- Use 2 to 3 follow-ups with increasing urgency

Email "Design" Tip:

Start with a plain-text email from a team member.
It often converts better than "branded" templates.

Read 9 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Aug 25

6 ecommerce storytelling examples you can use in your emails (that actually sell):

BOOKMARK THIS for your next campaign👇

But first, here's why storytelling matters in ecommerce:

1/ It builds emotional connection (beyond discounts)
2/ It helps customers remember your brand
3/ It differentiates you in crowded markets
4/ It makes your emails more engaging and less transactional

Use these 6 story types to drive real results:

1. The Founder Story:

Just like it sounds, this tells who is behind the brand and why they started it.

Example:

“Our founder quit her job at Google after a skin condition forced her to create a product that worked.”

When to use:

- Welcome series (Email 1 or 2)
- Post-purchase thank-you email
- Holiday/campaign emails with a personal note

Pro tip: End with a CTA that feels personal:

“Reply and tell us your story”
or
“Meet the product she created”

Read 11 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Jul 21

My agency has written 10,000+ pieces of copy.

Our #1 Copywriting Rule:

Never write copy from scratch, always use a framework.

Here are 10 proven copywriting frameworks to write high-converting copy:

🧵 THREAD 🧵

1. Features-Advantages-Benefits

Features: start with what your product can do.

Advantages: explain why it's helpful.

Benefits: elaborate on what it means for the reader.

Example:

2. PASTOR

P: Identify the Problem people are having.

A: Amplify the consequences of not solving it.

S: Tell a Story related to the problem.

T: Include Testimonials from happy customers.

O: Present your Offer.

R: Ask for a response.

Example:

Read 11 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Jul 14

7 truths about great copywriting:

1. Clarity beats cleverness:

2. Your copy is not about you:

Read 8 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Jul 6

There are 5 email flows that matter the most for increasing your ecommerce sales:

Let me break it down👇

1. Welcome Sequence:

When someone joins your email list, they’re showing genuine interest in your brand. Your welcome sequence sets the tone for your entire relationship.

Here’s how to nail your welcome sequences:

-Hit ‘send’ instantly: Don’t leave them hanging! Send your welcome email within minutes of sign-up. Thank them sincerely for subscribing and show them you’re a brand worth paying attention to.

-Tell your story: Give them a reason to care. Share a bite-sized version of your brand’s journey – why you started, what problem you’re solving, and what makes you different.

-Set clear expectations: Let subscribers know exactly what’s coming – how often you’ll email (weekly or biweekly?), the type of content they’ll get (exclusive drops, helpful guides, or behind-the-scenes insights?), and how they can adjust preferences.

-Give them a reason to stay: Make their first interaction with your brand rewarding. Offer a juicy incentive – a discount, freebie, or valuable resource –x that makes them think, "Wow, if this is the free stuff, imagine how good the paid stuff is!"

Welcome sequence example:

Email 1: Right after signup – Warm welcome + incentive.

Email 2: 2 days later – More about your brand’s mission.

Email 3: 4 days later – Helpful resources or top product picks.

Read 13 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Jun 23

Here are the 3 ways to grow revenue using email marketing:

1) Increase # of customers
2) Increase # of purchases per customer
3) Increase $ per purchase

Here's how you do each (with examples):

First, we want to increase the # of customers.

Because we’re talking about email, the main thing we need to focus on is sending more emails.

Obviously, with a focus on the right emails to the right person at the right time.

Here are 3 emails you can send to accomplish this:

1) Welcome Email:

Structure:

>> Welcome to the family!
>> We are [brand]
>> Tell your brand's story
>> We're giving you [X]% OFF on your first purchase
>> CTA with discount already applied

Send to: anyone who joins your list.

Note: You'll want to build out a series for this.

---

2) Abandoned Checkout Email:

Structure:

>> Quick reminder!
>> You left [products] behind
>> [Breakdown of items left behind]
>> CTA to make a purchase

Send to: people who started their purchase but didn’t complete it.

Note: You'll send a few additional emails if they don't buy.

---

3) Sale Email:

Structure:

>> Sale alert!
>> Save up to X% storewide or on selected products
>> Images of most popular products
>> CTA with discount already applied
>> Sale ends soon, hurry up!

Send to: engaged, non-buyers.

Read 8 tweets

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