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Chase Dimond | Email Marketing Nerd 📧 Profile picture
@ecomchasedimond
Jun 4, 2021 • 9 tweets • 2 min read • Read on X
How to write subject lines that get 20% to 30%+ open rates

// THREAD //

The more opens your emails get, the more sales you make.

A great subject line can make the difference between $10,000's (or more).

Here are 7 types of high-performing subject lines (with examples + tips):
Subject Line #1 - List

People love lists.

(want proof? Publications like BuzzFeed made billions solely off lists...)

Examples:

"3 of our biggest best-sellers"

"The 7 most shocking marketing mistakes you might be making"

"6 Actionable Tips To Improve Your Email Marketing"
Subject Line #2 - Urgency

Urgency is a fundamental of direct response advertising

Deadlines & Time Restraints are great ways to get email opens + make sales

Examples:

"Last Chance to Get 20% Off Storewide!"

"Buy One Get One Free Sale! (4 Hours Left)"
Subject Line #3 - Mystery

Curiosity is a very strong desire to play with for great subject lines

Subject lines that NEED to be opened to answer a question in the prospects mind = $$$

Examples:

"We've got something for you..."

"Hey, Chase! We have a special offer for you"
Subject Line #4 - Question

Questions are another great way to pique curiosity + get the click

These subject lines create an open loop in your prospects mind + gain attention

Examples:

"What's next for Facebook Ads in 2021?"

"How safe is your retirement fund?"
Subject Line #5 - Discount/Offer

Sometimes, being direct is best.

If you have a sale, offer, or discount - say it!

Pro Tip: Combine with urgency for even better results.

Examples:

"Buy One Get One Free! (Limited Time)"

"FLASH SALE! Get 10% Off Storewide (12 Hours Only)"
Subject Line #6 - Personalized

“A person’s name is to him or her the sweetest and most important sound in any language.”

- Dale Carnegie

These help you stand out + grab attention.

Examples:

"Hey Chase, special offer for you..."

"Thought you'd want to see this, Chase!"
Subject Line #7 - Story

Use this for colder audiences.

Guide them from

-Rags to riches
-A great discovery
-How someone achieved something epic

Take them from A to B and make your product the *magical ingredient* that made it possible
Want more subject line examples?

My Master Campaign Calendar Guide includes 96 unique email content ideas, including 2-3 sample subject lines for each.

Get the email marketing blueprint + never run out of campaign ideas again:

gumroad.com/l/ZgDmP

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More from @ecomchasedimond

Chase Dimond | Email Marketing Nerd 📧 Profile picture
Apr 10
Copywriting is applied psychology.

Specifically, applied cognitive biases.

Here are 5 cognitive biases you can use to create high-converting copy:

From a $150M+ email marketer
1. Ambiguity Bias:

Ambiguity bias is when we avoid decisions because of a lack of information.

How to use it:

Give people all the information they need about your product:

- Price
- Offer
- Benefits
- Features
- Advantages

More information = higher buying intent.
2. Bandwagon Bias:

Bandwagon bias is when we believe something just because other people believe it.

How to use it:

Gather testimonials, case studies, shout-outs, and reviews.

Then, spread those throughout your copy.
Read 6 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
Apr 8
Writing a piece of copy?

Don't type a WORD until you've answered these 9 questions...

(ignore at your own risk)
1. Who am I selling to?

Learn as much as you can about your target.

Find out their:

- Likes
- Dislikes
- Needs
- Fears
- Triggers
- Values
- Habits
- Desires
- Challenges
- Pain points
- Aspirations

This is the first step to writing persuasive copy.
2. What problem does my product solve?

Pinpoint the main issue that your product addresses.

It could be:

- Lack of time
- Insecurity
- Inefficiency
- Uncertainty
- Discomfort
- Dissatisfaction

The more painful the problem, the better.
Read 11 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
Mar 25
My agency has generated $150M+ for clients with copywriting.

At this point, we've turned copywriting into a science.

Here's the proven 7-step framework we use to write high-converting copy.

(Steal this)
1. Headline:

Your headline is your first, and possibly only, chance to capture a reader's attention.

There are a few ways to do that:

- Incorporate Compelling Data: Numbers and statistics can provide undeniable evidence of your message’s value.

- Make an Audacious Claim: Bold statements provoke curiosity and challenge conventional thinking.

- Highlight Clear Benefits: Clearly articulate how your offering improves the reader’s life or solves a problem.

- Tease Your Audience: Create intrigue that compels readers to delve deeper into your content.

- Promise a Desirable Outcome: Assure readers of the tangible results they can expect.

Example: "Boost Your Revenue by 50%: Uncover the 5 Marketing Secrets Every Top CEO Knows"
2. Lead:

Once your headline has grabbed their attention, the next challenge is to keep your readers engaged and scrolling for more.

Here's how to do that:

- Tell a Story: Narratives create a personal connection and keep readers hooked.

- Demonstrate a Solution: Show readers how they can achieve a specific goal or solve a problem.

- Pose and Answer a Question: Engage curiosity by raising a question and then providing the answer.

- Highlight a Problem: Emphasize a common issue that your reader may face and needs solving.

- Reveal a Secret: Offer exclusive knowledge or insights that promise value.

Example: "When I first started in digital marketing, I was overwhelmed and directionless. That's when I stumbled upon a little-known strategy that changed everything. Today, I want to share this secret that skyrocketed my career and how it can do the same for you."
Read 9 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
Mar 18
The #1 copywriting mistake I see?

Writing content that isn't credible.

Here's the 7-step checklist we use at our agency to infuse credibility into our copy:
1. Avoid Unrealistic Claims:

People can spot unrealistic claims easily.

When they find one, they usually stop reading.

So, stick to offering realistic benefits and outcomes.

—

There are a few ways to do this:

- Avoid inflating numbers
- Focus on tangible results
- Don't exaggerate outcomes

A small, realistic claim > a big, unrealistic one.
2. Add Social Proof:

People won't buy anything unless they know it works.

Social proof is the best way to show them it does.

Make sure you sprinkle social proof throughout your copy.

—

Some forms of social proof you can experiment with:

- Reviews
- Graphics
- Trial results
- Testimonials
- Case studies
- Data and statistics
- Certifications and awards
- Before/after comparisons

The more social proof you include, the better.
Read 9 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
Feb 19
My email marketing agency has generated over $150+ million in email revenue for ecommerce brands.

And you know what?

A decent chunk of that revenue (and engagement) has come from these 8 email flows.

(Steal this)
1/ Welcome Flow:

This flow starts the relationship with your subscribers.

Send a few emails where you:

>> Introduce your brand
>> Offer a special deal
>> Tell them what they can expect

First impressions matter. Make yours count.
2/ Post-Purchase Flow:

This flow shares essential information after a purchase is made (hence the name).

Send emails with:

>> A confirmation email
>> A thank you note
>> Product education
>> Shipping updates
>> Product recommendations
>> Support options

Brand loyalty starts with a solid post-purchase experience.
Read 9 tweets
Chase Dimond | Email Marketing Nerd 📧 Profile picture
Jan 16
I’ve audited 1000's of Ecommerce Email Flows.

The ones that most brands overlook?

Post-purchase emails.

Here are 7 post-purchase emails to boost your sales, engagement, and brand loyalty:

From a $150M+ email marketer.

// THREAD //
1) Order Confirmation Email:

Notify people about the purchase they just made.

Use this email to:

>> Provide order details
>> Share relevant information
>> Highlight support channels

An order confirmation is the beginning of a good customer journey.
2) Thank You Email:

Express appreciation to your customers.

You can do this by:

>> Showing gratitude
>> Offering a special discount on a future purchase
>> Sharing the impact of their purchase

A thank-you email will never go unnoticed.
Read 8 tweets

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