Twitter launches its first subscription service // Whenever a company pivots to subscription, we can assume teams spent inordinate amount of decks/whiteboards drafting “subscriber only” features. It is easy to second guess all this or … 1/ cnbc.com/2021/06/03/twi…
2/ quickly arrive at come your own favorite subscription offering. There’s always a chance company missed/s an idea, but given the consternation, it is unlikely. What’s missing is a longer term context for the offer (goals, features) v. immediate goal of pivot/transition.
3/ Along with features, the team will endlessly debate price points, number of offerings, and upsell strategies. If you use the 4 P’s framework, this pivot is literally the stuff dreams (and stress) are made of. It takes time to play out. // END
PS/ First few efforts will always be awkward mix of what is easy to pull together. Perhaps weird combination of existing but rarely used and trivial “add-ons”. Mostly it’s to get the engaged paying for what they already use and paid for differently (perpetual, ads).
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