I'm dropping some of the best Alibaba plugs to start a clothing line from the 200+ pieces of merch I've done in the last few years in this thread
Hit them up, order some samples, drop some designs, mark em up 2-5x and 💸💸
Joggers and sweats plug, this team is the truth. Have used 10x. Great to work with, can customize screenprint or embroider. Awesome communication (for Alibaba).
All around hypebeast plug -- higher MOQs for custom, but they have base clothing to truly do anything -- nice custom pants, complex jackets, all over prints etc.
Super on-point hypebeast plug, not fast fashion, a lot of their clothes are unrecognizable from high quality things you buy from known brands - but high MOQ and lots of coordination for custom. This one is a GEM
How to do an influencer drop like MSCHF did for the big red boots for your brand
This drop might be played out, but the tactics are BEST IN CLASS. You should use them
Here's a masterclass in coordinated influencer drops 🧵
First, doing a coordinated influencer content drop like this require both time and money, but luckily this is RELATIVE money to the size and scale you are at.
Don't try to do this for free, use your resources and do it right.
1st you need an anchor influencer. This person is paid, and is the focus of the initial campaign.
MSCHF did this with Sara Snyder. Your goal here is to
a. pay for access to someone your target customer knows visually that helps propel virality
Breakdown on setting a media or marketing strategy if you're planning for next year.
1. Start with the scenario
- where does the brand sit online
- what market factors are impacting the brand
- what are competitors doing
- status vs goals
- top challenges
👇
2. Macro level goals for your content
- filling top of funnel?
- converting more already aware customers?
- retaining existing customers?
3. Insights- what have we learned this year?
- Top organic
- Top paid
- Best messages
Differentiate what gets viewed vs what converts
4. Set strategic plan for various pillars
- Types of content
- Formats
- Workflow and logistics
- Release schedule
- Partners/influencers/vendors
5. Break into tasks
- Contracts
- New vendors to find
- Briefs
- New channel exploration
- Tools
- Meetings
Luxury brands take in an average of 200% more operating profits than their mid-market counterparts.
And many are proving more recession resilient.
Here's my playbook for launching a new luxury brand: 🧵
If you want to charge a premium, these are the categories:
Performance - Emphasis is on quality first and foremost
Designer - Aesthetics and function differentiate if from the standard
Luxury - Quality and aesthetics with high desirability + consistent performance over time
At a macro level, luxury comes down to a few key concepts
- a relentless obsession with quality in all things both product and marketing that a brand does
- resale, useage or signaling drivers that make products more like investments
- consistent execution over a long period