How to do an influencer drop like MSCHF did for the big red boots for your brand
This drop might be played out, but the tactics are BEST IN CLASS. You should use them
Here's a masterclass in coordinated influencer drops 🧵
First, doing a coordinated influencer content drop like this require both time and money, but luckily this is RELATIVE money to the size and scale you are at.
Don't try to do this for free, use your resources and do it right.
Dec 27, 2022 • 4 tweets • 2 min read
one of you savages could go make a fast bag on TikTok with these
Ali-express ready too smh
Dec 23, 2022 • 17 tweets • 7 min read
Here's the blueprint for launching your own product in the New Year, all in one place.
MASTER THREAD (bookmark this):
I released a ton of threads & videos on developing products this year, here’s all the crucial ones, in order to
- decide what you want to make
- build your audience and prepare to launch
- find factories to produce your products
- create a brand that resonates
Let’s go 👇
Dec 9, 2022 • 5 tweets • 2 min read
Breakdown on setting a media or marketing strategy if you're planning for next year.
1. Start with the scenario
- where does the brand sit online
- what market factors are impacting the brand
- what are competitors doing
- status vs goals
- top challenges
2. Macro level goals for your content
- filling top of funnel?
- converting more already aware customers?
- retaining existing customers?
3. Insights- what have we learned this year?
- Top organic
- Top paid
- Best messages
Differentiate what gets viewed vs what converts
Dec 3, 2022 • 21 tweets • 6 min read
Luxury brands take in an average of 200% more operating profits than their mid-market counterparts.
And many are proving more recession resilient.
Here's my playbook for launching a new luxury brand: 🧵
If you want to charge a premium, these are the categories:
Performance - Emphasis is on quality first and foremost
Designer - Aesthetics and function differentiate if from the standard
Luxury - Quality and aesthetics with high desirability + consistent performance over time
Nov 30, 2022 • 19 tweets • 5 min read
How to build your brand in public:
This is the full roadmap, bookmark it and start moving 👇🏼
It all starts with audience.
Whether you have one or not, the roadmap is the same.
Organic social media is an absolute gift right now, shortform video content on TikTok and written content on twitter.
Nov 27, 2022 • 12 tweets • 5 min read
This is your sign to make your own product in 2023.
I’ve vetted 100+ factories across fashion, cosmetics, supplements and more. All the plugs are below.
Make sure to bookmark, and let's build 👇
Quick intro, if you find this thread valuable, please smash that RT button, thank you!!
Nov 26, 2022 • 4 tweets • 2 min read
Want to launch a product next year?
Start now by
- finishing a product brief
- find & sample from factories before Chinese new year
- put in your order right after
Want help? I'm dropping my free Alibaba Sourcing Ebook for the last time Monday before going paid.
My free ebook covers the basics of
- Planning a line
- Timing & Scheduling
- Getting started checklist
- Cost modeling (with template!)
- Negotiation and fees
- Complete logistics list
- Examples and vetted factory links
Factories and tactics to launch your own condiment 👇
Will give @djcflo his flowers this man had a hot sauce out early
Oct 9, 2022 • 20 tweets • 9 min read
I get asked a LOT for activewear manufacturers
So here’s excellent manufacturers of all sizes + the playbook to launch a brand in this space:
Let go 👇🏼
This is a complex, competitive niche with huge upside
In this thread I'm going to cover
- opportunities to build in this space
- brands who stand out in the key categories about
- factories to get started
- ideation to get started
- factories to scale
Lets do it 👇
Oct 6, 2022 • 5 tweets • 2 min read
Aesop's Taxonomy of Design is excellent luxury content marketing
They showcase every material used in each of their retail stores--textiles, stone, hardware.
I've used it professionally for interiors + point of sale & personally for our home
Amazing branding for craftsmanship.
I like initiatives like this that are a little off from the regular brand, but probably something that the designers are archiving and doing anyway when executing high end retail at this scale.
Why not turn it into a showcase/resource?
Oct 5, 2022 • 5 tweets • 2 min read
A good supplier
+ great designs
+ an authentic brand
“Tech silk” is the big differentiator in feel here from off the rack to custom — this is a 88% polyamide, 12% elastane blend. Read what brands in your space do, find vendors who can make similar or have ideas on how to make it even better.
Oct 4, 2022 • 8 tweets • 2 min read
The fitness, activewear, and supplement space is very much alive for new brands:
- intense fanbases are being born on TikTok and Twitter
- brands with cultlike focus on the UX of their niche + brand (district vision + satisfy running are great examples) thrive
Fitness and health related SEO on google is a battleground and Amazon...
But it's just getting started on TikTok.
Customer acquisition models with FB/Google wont work
But organic +paid TikTok at scale (think 10+ accounts going nuts) is unreal
Oct 2, 2022 • 20 tweets • 6 min read
This is your sign to start a supplements brand.
It's high margin, you don't need to touch inventory and there's a massive consumer base.
Here’s exactly how it works + the best manufacturers who offer fulfillment.
Lets go 👇🏼
If you're any of the below
- a creator
- a fitness influencer
- an amazon seller
- a performance marketer
- a social media marketer
- a good salesperson
You should have your own brand.
You have the tools, you just need a product to own equity in.
Sep 29, 2022 • 19 tweets • 5 min read
How to launch a brand going into 2023:
This thread will help you launch your product, whether its a physical good, SAAS, or infoproducts with a comprehensive, thought-thru content and launch strategy.
I detail out physical products because its the most nuanced for this, but this toolkit applies for any strong launch.
Sep 27, 2022 • 12 tweets • 4 min read
45 days of taking TikTok seriously:
- 4500 followers
- One video at 300k+
- 10 at 10kish
- Most 2k+
I am focused in on a niche, just like I am on twitter, I'm not looking for 200k followers, I want people who want to build products. I am def finding them.
What I'm learning:
- Tried to use edited caption videos like Hormozi and they all flopped
- Bought a lumecube light/tripod/mic set and it sucked
- Publishing videos I know were mid just to keep posting
- Not establishing a unique personality and making generic content
Sep 25, 2022 • 15 tweets • 5 min read
Creators are launching their own skincare & cosmetic brands at 80-90% margins, without every touching a product.
The formula is
- Find a niche
- Build an audience,
- Find the right partners
Here's exactly how to do it:
If you’re on social you've seen dozens of new brands from creators launching fast and furious.
Is there room in the market for all these cosmetics? YES
- The big cosmetic brands are being rapidly taken over by new products
- Retail is relying on creator brands to drive demand
Sep 22, 2022 • 11 tweets • 4 min read
10 underrated resources to make your brand beautiful:
Does it seem like everyone's brands look amazing nowadays?
It's because we have better resources and tools than ever, and you don't have to be a designer to put them to use.
Here's my top resources to help you make your brand look amazing on a budget.
Sep 20, 2022 • 16 tweets • 6 min read
Musical artist merchandise is experiencing a renaissance right now.
Here's my product playbook with factories, examples and how to execute:
Pro tip: This thread applies to creators too, not just musical artists, and you should be strategizing this even at a small size.
Almost any product sale by a major brand conglomerate right now could be taken by a creator loved by that same consumer.
This is a time to build 👇🏼
Sep 10, 2022 • 15 tweets • 5 min read
If I had more time, I'd be building a business in pickleball.
Here's what I'd do:
Pickleball has seen massive adoption.... 1.6% of the US population of 305M above age 6 🤯
A new sport getting to 1.5% is unreal, and the room for growth is still enormous, the sport is YOUNG
If you become a leader in this space, you can win for generations.
Aug 26, 2022 • 22 tweets • 10 min read
Master thread of product & brand photo styles to elevate your ad campaigns and websites:
Every photo in an ad or landing page is a chance to stand out. Take it.
Use this thread for
- Styles to contract when testing ads
- Direction for creating your brand story
- Options to send content teams when making briefs
- Options for creators to pitch brands for shoots