Thread by @alexisohanian

I guarantee the @NWSL / @WNBA pre-game runway content is gonna be a massive marketing opportunity. Loving see my @NBA pals doing it, but the women do it way better

https://twitter.com/togethxr/status/1401305212695068672

As a thought exercise: if you knew nothing and I told you there was a sport that had effectively popularized and monetized the "fashion runway" of athletes before a match... Wouldn't it be surprising to learn it was the men (of the NBA)?

Given how female models absolutely dominate the culture (can you name a single male model other than Zoolander?) and how much more women produce/consume on social--This is a goldmine

Again, investing in women's sports is going to seem OBVIOUS in a decade, these are just receipts

And you can be SURE the @weareangelcity pregame fits and content will be on point 👈 fashion brands / shoppers should be in the DMs of every athlete in the @NWSL @WNBA with free clothes and brand deals