This really goes to show how disconnected Apple employees and execs have become from the everyday experiences of users. When I first joined the iPhone team, I wasn’t allowed to do anything until I first went through a grueling hour-long user test of the then unannounced iPhone.
https://twitter.com/TechEmails/status/1401902273991696392
At the time, QA was desperate for new hires on the team to test with because, well, they couldn’t test it with anyone else! It was fascinating the care they went through for everything to “just make sense” with zero instruction & left a really positive initial impression with me.
This would ironically be harder today, *because* everyone has used an iPhone. It’s like trying to find an “untouched” jury for a high profile case where everyone has already been bombarded with news. But using the iPhone today, I don’t feel like even the spirit of that is there.
Exacerbating this of course is that Apple institutionally probably doesn’t recognize “finding 3rd party apps” as a core experience. The AppStore in their minds exists in dissonance: a place to get all those worse 3rd party apps, but whose profits must be defended to the death.
In other words, somewhere there’s probably someone at Apple who thinks that the search issue is secondary, the real problem is that users are searching for DropBox at all — why don’t they understand iCloud Drive is better? Maybe we just haven’t showed it to them enough times!
• • •
Missing some Tweet in this thread? You can try to
force a refresh
