David (TalkingCents) Profile picture
Jun 9, 2021 โ€ข 11 tweets โ€ข 5 min read โ€ข Read on X
Had a great conversation with @YoungInvestor03. What a kid, man.

Canโ€™t go to school, but continues to learn.

We have started unpacking Renergen Ltd together #DYOR

Letโ€™s check out some facts. ๐Ÿ‘‡๐Ÿฝ

(Thread) ๐Ÿ‘‡๐Ÿฝ
#DYOR Image
Renergen Ltd ($REN)

โ€ข 7 years young
โ€ข Negative earnings
โ€ข Negative cash flow
โ€ข Diluting shareholders

Yip, itโ€™s a negative for me.
Donโ€™t run away kicking and screaming just yet, like @YoungInvestor03 said to me, he has more time on his hands and he is willing to take on more risk.

Two things to consider here, are you:

โ€ขRisk averse
โ€ขRisk tolerant

*If youโ€™re risk averse, then this stock isnโ€™t for you
$REN
Letโ€™s unpack what we have learnt so far:

โ€ข Sales revenue has been dropping since 2018
โ€ข 26% decline in sales growth from the prior year.

Not looking pretty, whereโ€™s those accountants now?? Image
$REN

โ€ขNet income negative for 5 years (2017-2021)

In 2020 = NEGATIVE net income
(R52 million)

Average 5 year negative net income. (R191million)

Yes,
thatโ€™s shareholders getting diluted right there, or company must take on debt - probably both (double whammy) Image
Dilution or Debt

1. If I company is growing, itโ€™s natural for them to take on debt for expansion.

2. Or you can raise capital from share issuance

*Shareholders are diluted if the latter.

Yip, $REN shareholders are being diluted, you are funding the companies losses. Yay! Image
Type of investor?

Now, you may be saying SELL, SELL.
But hold on.... whereโ€™s your conviction? Or did you buy a meme stock?

If you buying meme stocks, you arenโ€™t an investor, you are a speculator.

Know what type of investor you are. Be honest with yourself.
Risk-reward ratio

More risk = more reward
Less risk = less reward

Do you believe in management to make it a success, or are you just hoping?

If you trust them, then you deserve to be rewarded in the long run- if they succeed. You could benefit greatly or you could go bust.
Capital Expenditure (Capex)

Follow the money

$REN has been operational since 2014.
So they need funding to grow, probably like what @MissNthabeleng is trying to do.

If you have conviction in the founders/managementโ€™s success then go for it. Those lessons are yours to learn
Management

Itโ€™s managementโ€™s responsibility to invest the capital prudently, they may fail, they may not.

Know this
โ€ข Managements t/record
โ€ข Insider capital
โ€ข Length employees tenure
โ€ข Pay scale
โ€ข Compensation

KeyTakeaway:
Know what your are investing in.
Thanks for making it to the end,

Weโ€™ll update you as we learn more @YoungInvestor03 has homework to do. Please feel free to give him companies to look at

โ€ข โ€ข โ€ข

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More from @talkcentss

May 9
๐—ง๐—ต๐—ฒ ๐—–๐—ฎ๐˜€๐—ต๐—ณ๐—น๐—ผ๐˜„ ๐—ฆ๐˜๐—ฎ๐˜๐—ฒ๐—บ๐—ฒ๐—ป๐˜

This is the part where many of us get confused when reading financial statements.

But not anymore๐Ÿ”ป Image
*** Catch up ***

Here is a basic understanding of the three most common financial statements.

Start with this thread before continuing ๐Ÿ”ป
1/ The Cashflow Statement

Is an important tool used to manage the finances of a business by tracking the cash flow of an organization.

Itโ€™s divided into 3 Parts:

โ–ช๏ธOperating activities
โ–ช๏ธInvesting activities
โ–ช๏ธFinancing activities Image
Read 13 tweets
May 5
๐—™๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ถ๐—ฎ๐—น ๐—ฆ๐˜๐—ฎ๐˜๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ ๐—˜๐˜…๐—ฝ๐—น๐—ฎ๐—ถ๐—ป๐—ฒ๐—ฑ

โ–ช๏ธCashflow Statement
โ–ช๏ธIncome Statement
โ–ช๏ธBalance Sheet

Beginners guide ๐Ÿ”ป Image
1/ ๐—œ๐—ป๐˜๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐—ถ๐—ผ๐—ป

๐—”๐—ฐ๐—ฐ๐—ผ๐˜‚๐—ป๐˜๐—ถ๐—ป๐—ด records information related to a businessโ€™s transactions,

It provides a summary of statements reflecting the financial performance of an entity. Think of it as the ๐—น๐—ฎ๐—ป๐—ด๐˜‚๐—ฎ๐—ด๐—ฒ ๐—ผ๐—ณ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€.

Letโ€™s take a look ๐Ÿ”ป
2/ ๐—ง๐—ต๐—ฒ ๐—–๐—ฎ๐˜€๐—ต๐—ณ๐—น๐—ผ๐˜„ ๐—ฆ๐˜๐—ฎ๐˜๐—ฒ๐—บ๐—ฒ๐—ป๐˜

The Cashflow statement shows:

โ–ช๏ธSources
(where money came from)

โ–ช๏ธUses
(how the money was used)

It ๐˜๐—ฟ๐—ฎ๐—ฐ๐—ธ๐˜€ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ฎ๐˜€๐—ต ๐—บ๐—ผ๐˜ƒ๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ of a business (Money in, and money out) Image
Read 12 tweets
Mar 25
๐—ง๐—ต๐—ฒ ๐—ฆ๐—ผ๐˜‚๐˜๐—ต ๐—”๐—ณ๐—ฟ๐—ถ๐—ฐ๐—ฎ๐—ป ๐—ฅ๐—ฒ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ฒ ๐—•๐—ฎ๐—ป๐—ธ

National Treasury ( NT ) plans to use the ๐˜‚๐—ป๐—ฟ๐—ฒ๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ๐—ฑ ๐—ด๐—ฎ๐—ถ๐—ป๐˜€ from the Gold and Foreign Exchange Contingency Reserve Account ( GFECRA )

They call it โ€˜๐—ช๐—ฎ๐˜๐—ฒ๐—ฟ๐—ณ๐—ฎ๐—น๐—นโ€™ arrangement

Learn more ๐Ÿ”ป
Image
Image
** Glossary **

โ–ช๏ธNational Treasury
โ–ช๏ธGFECRA

National Treasury is one of many departments of the South African Government

The Treasury falls within the portfolio of the Minister of Finance, and the role of NT is to manage the Governmentโ€™s Finances.

The South African Revenue Service (SARS) and Statistics South Africa also fall under this wing.

โ€”โ€”โ€”โ€”โ€”โ€”-

The Gold and Foreign Exchange Contingency Reserve Account is a tool used to safeguard the country's financial stability.

This accountโ€™s purpose is in its name, it holds the reserves of gold and foreign currencies South Africa has built up.
1/ The Waterfall Arrangement

๐—ฆ๐—ถ๐—ป๐—ฐ๐—ฒ ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐—ป๐—ฒ๐˜† ๐˜๐—ต๐—ฎ๐˜ ๐˜„๐—ฒ๐—ป๐˜ ๐—ถ๐—ป๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—š๐—™๐—˜๐—–๐—ฅ๐—” ๐˜„๐—ฒ๐—ป๐˜ ๐—ถ๐—ป *๐˜‚๐—ป๐˜€๐—ฒ๐˜๐˜๐—น๐—ฒ๐—ฑ, it means it has grown larger over the years due to currency depreciation.

( remember this, cause this will be important later on )

โ€”โ€”โ€”โ€”โ€”

Going forward, the funds from the GFECRA will now be distributed into 3 pools, ๐˜„๐—ต๐—ถ๐—ฐ๐—ต ๐˜„๐—ถ๐—น๐—น ๐—ฏ๐—ฒ ๐—ธ๐—ป๐—ผ๐˜„๐—ป ๐—ฎ๐˜€ ๐˜๐—ต๐—ฒ ๐—ช๐—ฎ๐˜๐—ฒ๐—ฟ๐—ณ๐—ฎ๐—น๐—น ๐—ฎ๐—ฟ๐—ฟ๐—ฎ๐—ป๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜.

The three pools are:

(1) GFECRA Buffer Account
(2) SARBโ€™s Contingency Reserve
(3) National Treasury

โ€”โ€”โ€”โ€”โ€”-

๐—™๐—ผ๐—ผ๐˜๐—ป๐—ผ๐˜๐—ฒ:

*Unsettled funds going into ๐—š๐—™๐—˜๐—–๐—ฅ๐—”, means funds that entered into the account and had no purpose, they werenโ€™t allocated or spent to anything specific.

*Picture just for visualization purposes to show the 3 Pools ( Waterfall arrangement)Image
Read 14 tweets
Mar 19
๐—•๐—ฟ๐—ฒ๐˜„๐—ฒ๐—ฑ ๐˜๐—ผ ๐—Ÿ๐—ฎ๐˜€๐˜

The Beer with the Longest and Proudest Heritage in South Africa

๐—ง๐—ต๐—ฒ ๐——๐—ฎ๐—ฟ๐—ธ ๐—ฆ๐—ฒ๐—ฐ๐—ฟ๐—ฒ๐˜๐˜€ ๐—ก๐—ผ ๐—ข๐—ป๐—ฒ ๐—ง๐—ผ๐—น๐—ฑ ๐—ฌ๐—ผ๐˜‚

Read more ๐Ÿ”ป
Image
Image
1/ History

๐—Ÿ๐—ฒ๐˜โ€™๐˜€ ๐—ฐ๐—ฟ๐—ฎ๐—ฐ๐—ธ ๐˜๐—ต๐—ถ๐˜€ ๐—ผ๐—ฝ๐—ฒ๐—ปโ€ฆ.. ๐Ÿบ

The story dates back to 1886 and can be traced to the days of the Johannesburg Gold rush.

Here is how a man with a small brewery in Northern Natal led to the historic legacy of the South African Breweries (SAB)
โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”โ€”

๐—ง๐—ต๐—ฒ ๐˜€๐˜๐—ผ๐—ฟ๐˜† ๐—ผ๐—ณ ๐—–๐—ต๐—ฎ๐—ฟ๐—น๐—ฒ๐˜€ ๐—š๐—น๐—ฎ๐˜€๐˜€โ€ฆ..

Charles Glass, British-Born-Brewer, established Glass & Co in 1864, which ended up giving birth to a global powerhouse in the later years.

As time passed, he saw a money making opportunity in the market, to provide miners with beer in the Witwatersrand Reef (๐—ฎ๐—น๐˜€๐—ผ ๐—ธ๐—ป๐—ผ๐˜„๐—ป ๐—ฎ๐˜€ ๐˜๐—ต๐—ฒ ๐—ฅ๐—ฎ๐—ป๐—ฑ).

โ€”โ€”โ€”โ€”โ€”
*๐šƒ๐š‘๐šŽ ๐š๐š˜๐š•๐š ๐š›๐šž๐šœ๐š‘ ๐š๐š‘๐šŠ๐š ๐š‹๐šŽ๐š๐šŠ๐š— ๐š’๐š— ๐Ÿท๐Ÿพ๐Ÿพ๐Ÿผ ๐š’๐šœ ๐š ๐š‘๐šŠ๐š ๐š•๐šŽ๐š ๐š๐š˜ ๐š๐š‘๐šŽ ๐šŽ๐šœ๐š๐šŠ๐š‹๐š•๐š’๐šœ๐š‘๐š–๐šŽ๐š—๐š ๐š˜๐š ๐™น๐š˜๐š‘๐šŠ๐š—๐š—๐šŽ๐šœ๐š‹๐šž๐š›๐š*
โ€”โ€”โ€”โ€”โ€”

The beer soon became a hit that Charles and his wife, Lisa, decided to set up their brewery in the business centre of the town to capture the influx of fortune seekers coming to Witwatersrand Reef.

The phrase โ€œ๐——๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐—ฎ ๐—ด๐—ผ๐—น๐—ฑ ๐—ฟ๐˜‚๐˜€๐—ต, ๐˜€๐—ฒ๐—น๐—น ๐—ฏ๐—ฒ๐—ฒ๐—ฟ๐˜€โ€, seems more appropriate hereโ€.

His beer brew took some time to gain traction, it was only when Charles Glassโ€™s new beer, ๐—–๐—ฎ๐˜€๐˜๐—น๐—ฒ ๐—•๐—ฒ๐—ฒ๐—ฟ, was introduced that he won the miners over and secured the market.

It was in 1884 that Castleโ€™s famous label, ๐˜๐—ต๐—ฒ ๐˜๐—ต๐—ฟ๐—ฒ๐—ฒ-๐˜๐˜‚๐—ฟ๐—ฟ๐—ฒ๐˜๐—ฒ๐—ฑ ๐—ณ๐—ผ๐—ฟ๐˜๐—ฟ๐—ฒ๐˜€๐˜€, ๐˜„๐—ฎ๐˜€ ๐—ถ๐—ป๐˜๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐—ฒ๐—ฑ.

โ€”โ€”โ€”โ€”โ€”โ€”
*๐˜๐˜ฆ ๐˜ช๐˜ฎ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ฆ๐˜ฅ ๐˜ฉ๐˜ช๐˜ด ๐˜ฌ๐˜ฆ๐˜บ ๐˜ช๐˜ฏ๐˜จ๐˜ณ๐˜ฆ๐˜ฅ๐˜ช๐˜ฆ๐˜ฏ๐˜ต๐˜ด ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜Œ๐˜ฏ๐˜จ๐˜ญ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ฌ๐˜ฆ๐˜ฆ๐˜ฑ ๐˜ถ๐˜ฑ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ฅ๐˜ฆ๐˜ฎ๐˜ข๐˜ฏ๐˜ฅ*
โ€”โ€”โ€”โ€”โ€”โ€”

As a result of his success with Castle Beer, he renamed his business to โ€œ๐—–๐—ฎ๐˜€๐˜๐—น๐—ฒ ๐—•๐—ฟ๐—ฒ๐˜„๐—ฒ๐—ฟ๐˜†โ€ and focused on distribution, to expand.

๐—–๐—ฎ๐—ฝ๐˜๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ฎ๐˜๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ณ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ๐˜€โ€ฆ..

Other brewing companies grew interested in Charles Success, and soon realized the market was MASSIVE in the Witwatersrand.

Because of this astonishing growth, Frederick Mead, another brewer from Pietermaritzburg, negotiated to purchase Castle Brewery in
July of 1892.

Frederick Meadโ€™s brewing empire combined with Castle brewery ๐˜๐—ผ ๐—ณ๐—ผ๐—ฟ๐—บ ๐˜๐—ต๐—ฒ ๐—ฆ๐—ผ๐˜‚๐˜๐—ต ๐—”๐—ณ๐—ฟ๐—ถ๐—ฐ๐—ฎ๐—ป ๐—•๐—ฟ๐—ฒ๐˜„๐—ฒ๐—ฟ๐—ถ๐—ฒ๐˜€ (๐—ฆ๐—”๐—•) ๐—ถ๐—ป ๐Ÿญ๐Ÿด๐Ÿต๐Ÿฑ.Image
Image
2/ ๐—–๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ฒ๐—ฑ ๐—›๐—ถ๐˜€๐˜๐—ผ๐—ฟ๐˜†

Because of the extraordinary quantities of gold that had been extracted from the Witwatersrand rocks,

๐˜๐—ต๐—ฒ ๐—ฆ๐—ผ๐˜‚๐˜๐—ต ๐—”๐—ณ๐—ฟ๐—ถ๐—ฐ๐—ฎ๐—ป ๐—ฐ๐˜‚๐—ฟ๐—ฟ๐—ฒ๐—ป๐—ฐ๐˜† ๐˜„๐—ฎ๐˜€ ๐—ป๐—ฎ๐—บ๐—ฒ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฅ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป ๐Ÿญ๐Ÿต๐Ÿฒ๐Ÿญ upon the declaration of the republic

Learn more here:

The History of the South African Reserve Bank ๐Ÿ‘‡๐Ÿฝ
Read 8 tweets
Mar 15
๐—ฆ๐—ผ๐˜‚๐˜๐—ต ๐—”๐—ณ๐—ฟ๐—ถ๐—ฐ๐—ฎโ€™๐˜€ ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ผ๐˜„๐—ป
๐—ช๐—ฎ๐—ฟ๐—ฟ๐—ฒ๐—ป ๐—•๐˜‚๐—ณ๐—ณ๐—ฒ๐˜

Meet the 100-year-old business tycoon who operated under the radar

A true Legend in the Baking ๐Ÿ”ป Image
1/ History

๐—ง๐—ต๐—ฒ ๐˜€๐˜๐—ผ๐—ฟ๐˜† ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐˜€ ๐—ถ๐—ป ๐Ÿญ๐Ÿด๐Ÿฑ๐Ÿญโ€ฆ.. โœ๐Ÿผ

John Frederick Baumann migrates from England to South Africa,

here he starts a grocery and bread bakery in the old British Colony of Natal (KwaZulu Natal)

๐—™๐—ฟ๐—ผ๐—บ ๐—ต๐—ฒ๐—ฟ๐—ฒโ€ฆ..

He manages to convince his nephew, John Michael Leonard Baumann to migrate to South Africa

J. M. L. Baumann arrives in Durban in 1881 and joins his uncle's bakery and grocery business.

๐—๐˜‚๐˜€๐˜ ๐—ฎ ๐—ณ๐—ฒ๐˜„ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—น๐—ฎ๐˜๐—ฒ๐—ฟโ€ฆโ€ฆ

The lease on their premise expires, and J. M. L. Baumann purchases the bakery operations from his uncle

๐—•๐—ฒ๐˜๐˜„๐—ฒ๐—ฒ๐—ป ๐Ÿญ๐Ÿด๐Ÿด๐Ÿฑ - ๐Ÿญ๐Ÿด๐Ÿต๐Ÿฑ, he (J.M.L) constructs a small building and starts to buy biscuit machinery, to make more โ€œ๐š๐šŠ๐š—๐šŒ๐šข ๐š‹๐š’๐šœ๐šŒ๐šž๐š’๐š๐šœโ€ such as, ginger nuts and marie biscuits.

๐—ช๐—ผ๐—ฟ๐—น๐—ฑ ๐—ช๐—ฎ๐—ฟ ๐Ÿญ ๐—ธ๐—ถ๐—ฐ๐—ธ๐˜€ ๐—ผ๐—ณ๐—ณโ€ฆ.

The company starts to falter because of the anti-German riots, which leads to the bakery and shop being burnt to the ground, ๐—ผ๐—ป ๐˜๐—ผ๐—ฝ ๐—ผ๐—ณ ๐˜๐—ต๐—ถ๐˜€, there are massive supply disruptions across the country during the Great Depression

๐—›๐—ผ๐˜„๐—ฒ๐˜ƒ๐—ฒ๐—ฟ,
a couple of things worked out in their favor.

(I) The factory manages to survive the anti-German riots of 1915, mainly because it was producing biscuits for the army, so the factory was put under government protection to prevent further damage.

(ii) the company's name changes from Baumann's (German) to ๐—•๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€ ๐—Ÿ๐—ถ๐—บ๐—ถ๐˜๐—ฒ๐—ฑ, thus giving birth to the iconic brand we now know today.

The famous Bakerโ€™s mascot makes its first appearance on the packaging in 1923.Image
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2/ The Following Chapter

The Family business is passed down from generation to generation, an epitome, of generational wealth.

๐—ง๐—ต๐—ฒ ๐—ฆ๐—ผ๐˜‚๐˜๐—ต ๐—”๐—ณ๐—ฟ๐—ถ๐—ฐ๐—ฎ๐—ป ๐—ช๐—ฎ๐—ฟ๐—ฟ๐—ฒ๐—ป ๐—•๐˜‚๐—ณ๐—ณ๐—ฒ๐˜ ๐—ถ๐˜€ ๐—ฏ๐—ผ๐—ฟ๐—ปโ€ฆโ€ฆ.

In fact, he was born on a farm in Empangeni, in KwaZulu Natal. Image
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Mar 14
๐——๐—ถ๐—ฑ ๐—ฌ๐—ผ๐˜‚ ๐—ž๐—ป๐—ผ๐˜„:

A Famous South African Brand was used as a currency

โ€œ๐—ก๐—ผ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ, ๐˜๐—ฎ๐—ธ๐—ฒ ๐—–๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ถ๐—ฒ๐˜€โ€

Read more ๐Ÿ”ป Image
1/ History

๐—ง๐—ต๐—ฒ ๐˜€๐˜๐—ผ๐—ฟ๐˜† ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐˜€โ€ฆโ€ฆโœ๐Ÿผ

A young man finishes school and needs a job, just as many do, he finds the most convenient job available, which is at the ๐—–๐—ต๐—ฎ๐—ฝ๐—ฒ๐—น๐—ฎ๐˜ ๐—ฆ๐˜„๐—ฒ๐—ฒ๐˜ ๐—™๐—ฎ๐—ฐ๐˜๐—ผ๐—ฟ๐˜†, just down the road from his house in Troyeville, Johannesburg.

๐— ๐—ฒ๐—ฒ๐˜ ๐—”๐—ฟ๐˜๐—ต๐˜‚๐—ฟ ๐—š๐—ถ๐—ป๐˜€๐—ฏ๐—ฒ๐—ฟ๐—ด

The creator of the iconic
๐—–๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ถ๐—ฒ๐˜€ ๐—•๐˜‚๐—ฏ๐—ฏ๐—น๐—ฒ๐—ด๐˜‚๐—บ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ was inspired when the Chapelat Confectionary Company found themselves losing their biggest client at the time โ€“ OK Bazaars

This pressure led Arthur Ginsberg to come up with the ๐—–๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ถ๐—ฒ๐˜€ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป ๐Ÿญ๐Ÿต๐Ÿฐ๐Ÿด. The idea was sparked by looking at a competitorโ€™s product.

Wicks bubble gum, at the time, was selling gum for a penny each, and Arthur believed he could sell two for a penny โ€“๐—ด๐—ถ๐˜ƒ๐—ถ๐—ป๐—ด ๐—ฏ๐—ถ๐—ฟ๐˜๐—ต ๐˜๐—ผ ๐—–๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ถ๐—ฒ๐˜€.

*The Chapelat Sweet Factory is what gave him the inspiration and it is where โ€œchappiesโ€ derived its name from.Image
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๐—œ๐—ป ๐˜๐—ต๐—ฒ ๐—˜๐—ฎ๐—ฟ๐—น๐˜† ๐Ÿญ๐Ÿต๐Ÿฑ๐Ÿฌ๐˜€โ€ฆโ€ฆ

Arthur had been made head of marketing and sales at Chapelat Confectionary Company, even though he spent many years studying at night to complete a BComm degree at Wits University.

He was truly passionate about marketing and advertising.

๐—š๐—ฟ๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—–๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ถ๐—ฒ๐˜€ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑโ€ฆ..

The only thing that was left to do was to market Chappies, this is where Arthur Ginsberg proved to be a mastermind.

He focused on making chappies attractive to children by having the famous โ€œ๐——๐—ถ๐—ฑ ๐˜†๐—ผ๐˜‚ ๐—ธ๐—ป๐—ผ๐˜„โ€ questions on the inside of each wrapper.

๐——๐—ถ๐—ฑ ๐˜†๐—ผ๐˜‚ ๐—ธ๐—ป๐—ผ๐˜„:

A cartoon chipmunk was inserted under โ€œChappiesโ€ on the wrapper.

Management felt that rural black children who possibly couldnโ€™t read needed to be able distinguish the real Chappies from any substitutes on the market, and the chipmunk was that distinctive feature.

*The wrapper still contains the famous chipmunk today.Image
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