You: Have an awesome brand, knows that having great creatives is the key to scale, and is looking for new ads each week for Facebook, Snapchat, Youtube, and TikTok.
Me: Can provide you brand new filmed, edited ads for your paid social channels on a WEEKLY basis!
/ THREAD /
Step 1: You ship me and my content creators your product & tell us the best things about it!
Step 2: We produce, shoot, and edit brand-new UGC in a matter of DAYS! Give us any revisions, and then you can launch them in your ad accounts.
Step 3: We test different content creators as the star of the ad to see who performs the best. We can even provide whitelisted page access to our content creator’s IG and FB pages for you to run ads through their handle!
Step 4: Enjoy seeing your ROAS improve as we keep making you new ads and testing new creators/concepts! Let us know what ads are working so that we can continue to learn and improve each week.
So what are you waiting for?! Let's get started on some high-quality ad creatives for you!
The 7 Essential Ingredients of Top-Performing Video Ads:
1. The Hook: Your 3-second attention grabber
Spend 50% of your time on this! Use split screens, transformations, handwriting animations, or oddly satisfying visuals. Make them stop scrolling!
2. Agitate the Hook: Fan the flames of curiosity
Expand on your hook. Tease the problem you're about to solve. Make them wonder, "What's next?"
🌟EXAMPLE:
Hook = I bet you didn't know these things about [insert product]
Agitate = It contains unique properties that you can't find in just any ordinary [product category]
⬇️
3. Introduce Your Product: Here comes the hero!
Present your solution clearly and concisely. Show how it addresses the pain point you've highlighted.
4. Tutorial Time: Show, don't just tell
Quick, easy-to-follow steps on how to use your product. Make it look effortless and appealing.
5. Highlight Benefits: What's in it for them?
Showcase key advantages. Sprinkle in a glowing testimonial for extra impact.
6. Social Proof: Everyone's doing it!
5-star reviews, press, influencer endorsements. Show that your product is trusted and loved.
What do the top advertisers on Meta and TikTok like The Farmers Dog, Poshmark, and Hims have in comment? They all have amazing ad creatives, and they hire me to make them.
Here are 15 top ad formats for you to use as inspiration:
#1 Let me change your mind about _________
#2 It's time to ditch ______, and get something much better from _____
#3 Fake Podcast (I am LITERALLY obsessed with this ad format)
I randomly started a product review blog that now gets over 10 million impressions and 2 million post engagements a month on Facebook.
Here's the story of my most successful side project:
I got started with my review blog "Savvy Finds" last year when I saw a trend that ads going through publisher FB pages performed better than ads going through brand pages.
I ran lots of A/B tests on the ads I was making for clients from the Savvy Finds page vs their brand page.
I saw that the ads running through the Savvy Finds page were nearly always the winner, with all variables remaining the same. So for every ad I make for clients, I let them test the ads through Savvy Finds.