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Social Savannah

Jun 9, 2021 • 7 tweets • 3 min read • Read on X

You: Have an awesome brand, knows that having great creatives is the key to scale, and is looking for new ads each week for Facebook, Snapchat, Youtube, and TikTok.

Me: Can provide you brand new filmed, edited ads for your paid social channels on a WEEKLY basis!

/ THREAD /

Step 1: You ship me and my content creators your product & tell us the best things about it!

Step 2: We produce, shoot, and edit brand-new UGC in a matter of DAYS! Give us any revisions, and then you can launch them in your ad accounts.

Step 3: We test different content creators as the star of the ad to see who performs the best. We can even provide whitelisted page access to our content creator’s IG and FB pages for you to run ads through their handle!

Step 4: Enjoy seeing your ROAS improve as we keep making you new ads and testing new creators/concepts! Let us know what ads are working so that we can continue to learn and improve each week.

So what are you waiting for?! Let's get started on some high-quality ad creatives for you!

thesocialsavannah.com/contact

You can see more of my ad creative examples here!

thesocialsavannah.com/creative-examp…

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More from @social_savannah

Social Savannah

@social_savannah

Jul 27, 2023

What do the top advertisers on Meta and TikTok like The Farmers Dog, Poshmark, and Hims have in comment? They all have amazing ad creatives, and they hire me to make them.

Here are 15 top ad formats for you to use as inspiration:

#1 Let me change your mind about _________

#2 It's time to ditch ______, and get something much better from _____

#3 Fake Podcast (I am LITERALLY obsessed with this ad format)

Read 15 tweets

Social Savannah

@social_savannah

Jul 7, 2023

5 TikTok Ad Types You Should Test ASAP:

#1 Hook: "How these _____ changed my _____ game"

#2 "Trickster" TikTok voice effect + reverse clip intro

#3 Hook: "This is my new addiction"

Read 5 tweets

Social Savannah

@social_savannah

May 24, 2023

I randomly started a product review blog that now gets over 10 million impressions and 2 million post engagements a month on Facebook.

Here's the story of my most successful side project:

I got started with my review blog "Savvy Finds" last year when I saw a trend that ads going through publisher FB pages performed better than ads going through brand pages.

I ran lots of A/B tests on the ads I was making for clients from the Savvy Finds page vs their brand page.

I saw that the ads running through the Savvy Finds page were nearly always the winner, with all variables remaining the same. So for every ad I make for clients, I let them test the ads through Savvy Finds.

You can check out all of those ads here ⤵️

facebook.com/ads/library/?a…

Read 4 tweets

Social Savannah

@social_savannah

Dec 23, 2022

9 Top-Performing Ad Hooks You Should Be Testing In 2023 ⭐️ (all examples are my own)

#1 Something you should know about heading into 2023

#2 I tried this so you don't have to

#3 If you aren’t using this you’re missing out

Read 10 tweets

Social Savannah

@social_savannah

Dec 14, 2022

Want to know to succeed with TikTok ads?

In the last week, I've had 2 clients spending $20K+ a day on TikTok profitably.

Here's what I'm doing on both of those accounts:

#1 Stacking interest audiences in 1 ad set. I always test the interests that TikTok recommended. Easy.

The interests do not have to be related to your product. They will seem totally random, but if TikTok recommends them, I test them. And they work.

I have not seen success with TikTok's automated targeting, completely broad targeting, lookalikes, or purchase intent audiences.

#2 Optimizing for Complete Payment with Optimization goal as "Value". Value optimization is greatly outperforming conversion and click.

I do not recommend setting a minimum ROAS target on the ad set, it will limit delivery and it will be difficult to spend your daily budget.

Read 7 tweets

Social Savannah

@social_savannah

Nov 16, 2022

7 Tips To Improve Your Ad Creative Performance 🧵

#1 Start your ad with the desired end result of using your product, then in the second frame introduce the product. This will increase video watch time as people will want to know how to get the result.

(all examples are my own)

#2 Start your ad with a very close-up shot of the product. Get people wondering... what is that?

Starting the ad with something a bit weird/oddly satisfying will get people to stop scrolling.