Social Savannah Profile picture
Ad Creative & TikTok Ads Master. Creating UGC ad creatives each week for top eCommerce brands. Helping brands with TikTok paid ads. Follow for ad creative tips!
William de la Porte Profile picture 1 added to My Authors
Apr 8 5 tweets 2 min read
Things In My ______ That Just Make Sense 🔥

Here are 3 versions of this great ad hook for inspiration! "Things In My Beach Bag That Just Make Sense"
Feb 16 6 tweets 2 min read
5 Video Ad Intros You Need To Test (Steal My Ad Frameworks!):

#1 Snap transition! This helps increase video watch time and grab attention in the first second. #2 ASMR

How nice is this ad to watch?!
Jan 28 5 tweets 2 min read
Here are 5 ad creative hooks you can copy from me to improve your TikTok ad performance!

Start your ad showing the product on the website, then show how it looks in real life!

Ad for my client Fabletics ⬇️ #2 Show the product on a table in golden-hour lighting

Ad for my client Bask ⬇️
Jan 12 7 tweets 3 min read
80% of my business is UGC content creation.

20% of my business is media buying services.

1 year ago, that % was flipped.

Media buying is nothing without a supply of great ad UGC ads!

Here's how I did it and why... I started offering UGC as a service when I realized that most influencer marketing agencies/platforms suck.

The problem with working with influencers is that they have no idea of what makes a good ad.

I have a unique vantage point because I have access to SO many ad accounts.
Dec 10, 2021 8 tweets 3 min read
I never thought it was possible to be spending $500K+ a month on any other social channels than Facebook and Google (sorry Pin & Snap).

TikTok has quickly become the best channel right behind FB/Google for many brands.

The barrier to entry on TikTok is LOW. Here's some tips👇 No surprise here, the best audiences on TikTok are broad interest audiences and lookalikes.

No media buying hacks are necessary.

All you need is a simplified account structure and most importantly...

#1 A really great product

#2 Really great ads

(+ Kevin my dog/UGC king😋)
Jun 9, 2021 7 tweets 3 min read
You: Have an awesome brand, knows that having great creatives is the key to scale, and is looking for new ads each week for Facebook, Snapchat, Youtube, and TikTok.

Me: Can provide you brand new filmed, edited ads for your paid social channels on a WEEKLY basis!

/ THREAD / Image Step 1: You ship me and my content creators your product & tell us the best things about it!
Apr 6, 2021 6 tweets 3 min read
Don't make ads, make TikToks! As a brand owner or agency, you know it's not THAT easy. There are plenty of trends that brands can take full advantage of for advertising or organic purposes. Here are FIVE top (current) trends that brands should be creating content around: #1 Green Screen Eyes and Mouth is an effect in the TikTok platform that allows you to put a face on essentially anything. Most videos with this feature incorporate humor. It looks very organic and is great for brands that may not have abundant video content.

PS: We made this ad!
Jun 26, 2020 8 tweets 3 min read
It's been my personal mission over the last year to share the best paid social advice via my Twitter, Facebook Group, and now my Youtube.

You shouldn't have to pay for a course to get great content.

I just released 5 new videos that will teach you how I approach Facebook ads: My Advanced Facebook Account Structure For E-commerce:
Apr 12, 2020 5 tweets 1 min read
My typical Facebook ad budget split:
70% Prospecting (Cold Audience)
30% Remarketing (Warm/Hot Audiences)

✅Always exclude your remarketing from prospecting ad sets
✅Know your time lag to purchase to determine remarketing window
✅ Leverage broad audiences / interest expansion ✅7 day click + 1 day view is my typical conversion optimization window
✅ always optimize for purchase
✅ automatic placements always except for story specific campaigns
✅CBOs with similar audience sizes
✅ conversion (lowest cost bidding) or value optimized bidding
Apr 8, 2020 6 tweets 2 min read
There’s many advantages of working with a freelancer vs an agency for paid social. After working for two years in management at an agency, it became so clear that the agency model is broken.

Now that I’ve been freelance for a few months now, here’s my observations: Often for paid social services at an agency, you’ll end up paying 10K+ a month and a minimum 6 month commitment. Yet the only person you interact with at the agency is your media buyer, whose getting paid 50k a year to manage 10 ad accounts at a time. Performance will suffer.
Mar 2, 2020 4 tweets 1 min read
Expert vs. Machine - the age-old question. 🧐

Facebook Ads Machine Learning has been the talk of 2019 and the experts say it's not going anywhere anytime soon. Is it really what it’s cracked up to be?

A THREAD 👇🏻👇🏻👇🏻 I am a firm believer in using CBO. In my mind, the “Power 5” has challenged everything we know about media buying. After personally spending $10M+ last year utilising Facebook’s Machine Learning capabilities. Everything from CBO, automatic placements, dynamic creatives, and more.
Feb 7, 2020 7 tweets 2 min read
A thread on the TikTok algorithm 🔥 have you ever wondered how it all works? The TikTok algorithm has made it easier for a video to go viral than any other platform!

TikTok is using machine learning to evaluate the quality of every video uploaded. Good Content = Social Success When a video is uploaded, TikTok shows it to a small number of TikTok users in between popular videos. This way, the user doesn’t get bored. The algorithm then measures how much of your video is actually watched, as well as how many likes, comments, and shares it gets.
Jan 26, 2020 6 tweets 2 min read
A Thread On Gen Z

Gen Z has tremendous buying power—an estimated $143 billion in the United States alone. 75% percent of Generation Z spends more than half of the money available to them each month

Over 90% of 13-22 Y.O. in developed counties are active Snapchat users. 90%!!! If even a FRACTION of your audience is between 13-22, you should be putting a Snap pixel on your site. Two reasons why:
1) Snapchat has an amazing audience insights portion where even if you aren’t running any snap ads, you can learn detailed demographic info about your customers
Dec 29, 2019 5 tweets 2 min read
Often I get asked in my ad creative only groups how to make disruptive and design-intensive ad creatives that we all love in our feeds (example below). The answer comes down to working with a talented designer, BUT I wanted to share with you in this thread an alternative... While the example above is awesome and potentially worth the production/design investment... you can make effective ads on the fly by simply using you iPhone and the editing capabilities within IG stories. Here’s an example of an ad I made using stories (took less than a min!)