The 7 Essential Ingredients of Top-Performing Video Ads:

1. The Hook: Your 3-second attention grabber

Spend 50% of your time on this! Use split screens, transformations, handwriting animations, or oddly satisfying visuals. Make them stop scrolling!

2. Agitate the Hook: Fan the flames of curiosity

Expand on your hook. Tease the problem you're about to solve. Make them wonder, "What's next?"

🌟EXAMPLE:
Hook = I bet you didn't know these things about [insert product]
Agitate = It contains unique properties that you can't find in just any ordinary [product category]
⬇️ 3. Introduce Your Product: Here comes the hero!

Present your solution clearly and concisely. Show how it addresses the pain point you've highlighted.

4. Tutorial Time: Show, don't just tell

Quick, easy-to-follow steps on how to use your product. Make it look effortless and appealing.

What do the top advertisers on Meta and TikTok like The Farmers Dog, Poshmark, and Hims have in comment? They all have amazing ad creatives, and they hire me to make them.

Here are 15 top ad formats for you to use as inspiration:

#1 Let me change your mind about _________ #2 It's time to ditch ______, and get something much better from _____

5 TikTok Ad Types You Should Test ASAP:

#1 Hook: "How these _____ changed my _____ game" #2 "Trickster" TikTok voice effect + reverse clip intro

I randomly started a product review blog that now gets over 10 million impressions and 2 million post engagements a month on Facebook.

Here's the story of my most successful side project: I got started with my review blog "Savvy Finds" last year when I saw a trend that ads going through publisher FB pages performed better than ads going through brand pages.

I ran lots of A/B tests on the ads I was making for clients from the Savvy Finds page vs their brand page.

9 Top-Performing Ad Hooks You Should Be Testing In 2023 ⭐️ (all examples are my own)

#1 Something you should know about heading into 2023 #2 I tried this so you don't have to

Want to know to succeed with TikTok ads?

In the last week, I've had 2 clients spending $20K+ a day on TikTok profitably.

Here's what I'm doing on both of those accounts:

#1 Stacking interest audiences in 1 ad set. I always test the interests that TikTok recommended. Easy. The interests do not have to be related to your product. They will seem totally random, but if TikTok recommends them, I test them. And they work.

I have not seen success with TikTok's automated targeting, completely broad targeting, lookalikes, or purchase intent audiences.

7 Tips To Improve Your Ad Creative Performance 🧵

#1 Start your ad with the desired end result of using your product, then in the second frame introduce the product. This will increase video watch time as people will want to know how to get the result.

(all examples are my own) #2 Start your ad with a very close-up shot of the product. Get people wondering... what is that?

Starting the ad with something a bit weird/oddly satisfying will get people to stop scrolling.

As a business owner, I get a ton of annoying emails from salespeople.

I was curious... how did my email get leaked? And how do I stop the flood of cold-sales emails every day?

I finally found the problem & solution ⤵️🧵 Recently, instead of deleting/marking spam every sales email I got, I decided to reply to a few.

I simply asked a few of them: where did you get my email?

I was surprised when I got the same answer from a few people.

They told me they got my email from apollo.io

What's working the best on TikTok ads right now?

Video Shopping Ads.

This new ad type allows you to add the product sticker directly from your catalog to your video ad.

So far, these ads are getting half of the CPMs & CPAS of my "normal" video ads.

Here's how to set it up⤵️ The first step is to make sure that your product catalog is synced to TikTok Ads Manager.

I like using the TikTok x Shopify app integration to automatically pull the product catalog.

The next step is setting up a new campaign for Video Shopping Ads.

I've been seeing a lot of marketing leaders say that the only way for DTC companies to survive is to diversify into retail.

While I don't fully agree with the sentiment, I've seen a big uptick in my client requests for ads that feature buying their product at a retail store. Although these companies are mainly DTC online, we are running a lot of paid social ads to advertise getting the product in store!

Just hear those sleigh bells jingling, ring tingle tingling too... 🎄🧑‍🎄🎁

If you aren't launching holiday ads yet, you are LATE!

Here are the top ad formats I'm testing for the holidays!

#1 Holiday hacks you should know about #2 Greenscreen website with sale offer

Here are 11 of my proven ad hooks that you can't afford NOT to test in Q4!

#1 What I Ordered Vs. What I Got #2 Cozy Season Finds Too Good Not To Share

Time for another Friday Ad Creative Round Up!

Here are 5 ad hooks I'm testing that you should too 😃

"I saw this _______ on TikTok and tried it"

Literally just mentioning the word TikTok in the first few seconds helps ad performance in my experience! "3 reasons why you need to try _______"

Show 3 of the main value propositions of your product.

Another reason why 3 is a good number to use is that you can usually keep it under 30 seconds!

8 Ad Hooks You NEED To Test!

Rounding up some of my favorite ads we made this week as examples 🔥

#1 Do you want ______ ? This is for you If you're waiting to ________ until you have $100s saved up... stop here

Things In My ______ That Just Make Sense 🔥

Here are 3 versions of this great ad hook for inspiration! "Things In My Beach Bag That Just Make Sense"

5 Video Ad Intros You Need To Test (Steal My Ad Frameworks!):

#1 Snap transition! This helps increase video watch time and grab attention in the first second. #2 ASMR

How nice is this ad to watch?!

Here are 5 ad creative hooks you can copy from me to improve your TikTok ad performance!

Start your ad showing the product on the website, then show how it looks in real life!

Ad for my client Fabletics ⬇️ #2 Show the product on a table in golden-hour lighting

Ad for my client Bask ⬇️

80% of my business is UGC content creation.

20% of my business is media buying services.

1 year ago, that % was flipped.

Media buying is nothing without a supply of great ad UGC ads!

Here's how I did it and why... I started offering UGC as a service when I realized that most influencer marketing agencies/platforms suck.

The problem with working with influencers is that they have no idea of what makes a good ad.

I have a unique vantage point because I have access to SO many ad accounts.

I never thought it was possible to be spending $500K+ a month on any other social channels than Facebook and Google (sorry Pin & Snap).

TikTok has quickly become the best channel right behind FB/Google for many brands.

The barrier to entry on TikTok is LOW. Here's some tips👇 No surprise here, the best audiences on TikTok are broad interest audiences and lookalikes.

No media buying hacks are necessary.

All you need is a simplified account structure and most importantly...

#1 A really great product

#2 Really great ads

(+ Kevin my dog/UGC king😋)

You: Have an awesome brand, knows that having great creatives is the key to scale, and is looking for new ads each week for Facebook, Snapchat, Youtube, and TikTok.

Me: Can provide you brand new filmed, edited ads for your paid social channels on a WEEKLY basis!

/ THREAD / Step 1: You ship me and my content creators your product & tell us the best things about it!

Don't make ads, make TikToks! As a brand owner or agency, you know it's not THAT easy. There are plenty of trends that brands can take full advantage of for advertising or organic purposes. Here are FIVE top (current) trends that brands should be creating content around: #1 Green Screen Eyes and Mouth is an effect in the TikTok platform that allows you to put a face on essentially anything. Most videos with this feature incorporate humor. It looks very organic and is great for brands that may not have abundant video content.

PS: We made this ad!