Trung Phan Profile picture
Jun 10, 2021 15 tweets 6 min read Read on X
1/ Steve Jobs famously said innovation is "saying no to 1000 things" before you say yes.

For more than a decade, Apple has used Pablo Picasso's Bull to drive home the lesson.

Here's a breakdown 🧵
2/ In Dec. 1945, Picasso created "The Bull", a series of 11 lithographs (stone prints).

With each successive print, a bull is simplified and abstracted. Picasso's goal was to find "spirit of the beast".

At Apple, employees are taught this philosophy.
3/ Below is the 1st, 4th and last stone print.

Picasso's bull progresses from:
◻️ a realistic drawing
◻️ to a deconstructed image with his famous "abstract" style
◻️ to a series of lines outlining the bull's shape
4/ Through 11 iterations, Picasso simplified and abstracted the bull until it captured the "essence" of what he was looking for.
5/ Apple uses the evolution of its mouse as an example of Picasso's Way (e.g., the buttons were "abstracted" away).
6/ For new employees, Apple also teaches the lessons by contrasting its Apple TV remote with existing smart controllers (significantly fewer buttons).
7/ The Picasso way of saying "no" and capturing "the essence" extends to business strategy.

When Steve Jobs returned as CEO in 1997, Apple was near bankruptcy and on a streak of failed products including a gaming machine (Pippin) and a personal digital assistant (Newton).
8/ During one product meeting with his team, Jobs shouted "stop...this is crazy" and got up to draw something on the whiteboard.

It was a 2x2 matrix laying out his product line:

• Desktop / Portable
• Consumer / Pro
9/ By saying "no" to a ton of fluff and simplifying the product offerings, Apple would start its legendary resurgence.

Its market cap was <$5B upon Jobs' return...
10/ ...and reached~$350B by the time he passed in 2011.

The evolution of the iPod/iPhone followed the Picasso Way, especially with the removal of the trackpad (and introduction of touchscreen)
11/ Per Jobs: “The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.”

Speaking of advertising, Picasso's Bull gets a direct hat tip in Apple's famous "Think Different" ad:
12/ If you enjoyed this, follow @TrungTPhan for other business insights and, also, very dumb memes:
14/ Here's a related thread of how Apple added $1.5T+ in market cap under Tim Cook
15/ Last thing: Jony Ive has a great interview explaining Jobs' "say no" philosophy

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More from @TrungTPhan

Jan 25
This timelapse of Alex Honnold’s 1 hour 35 minute free solo climb of Taipei 101 is unreal.

He said the main challenge was “not getting complacent up the bamboo boxes, because it’s 64 of the same sequence over and over.”

His music playlist (mostly Tool) helped because each bamboo box took about the length of a song and he could keep pace.

Honnold wants to climb other mega skyscrapers if allowed.

Thinks Taipei 101 was the ideal challenge, though: “This one is so perfect for climbing. There are some buildings that are almost too easy for climbing. Like, ones that have a window washing track on the outside, where you’re just hand over handing on some track the whole way. You can climb it, but it’s not a challenge. The thing about Taipei 101 is it’s perfectly in the sweet spot for me, where it’s possible, and it’s not too insanely hard.”

***

Post-climb intervie with Variety: variety.com/2026/tv/news/a…

Timelapse: reddit.com/r/nextfuckingl…
Honnold says the scariest parts were the dragons:

“The dragons, they’re also probably the scariest thing to actually do. I mean, they’re really fun, they’re really cool. It’s an incredible sequence, cool position. But every time I set up on the dragon, I’d be like, “this is kind of crazy.” You’re like, out over the abyss. It’s cool.”Image
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Read 4 tweets
Jan 16
Matt Damon and Ben Affleck on Rogan taking about how Netflix has changed filmmaking.

A major considerations is dealing with distracted viewers. To keep them tuned in, “you re-iterate the plot 3-4x in the dialogue because people are on their phones.”

Then, in action films, you change the ordering of climatic fights.

In traditional action films, you’d have “three set pieces” in every act (I, II, III) and each would “ramp up” (spend the big money on third set piece).

But streaming has to hook viewers within 5 minute, so the incentive is to put a major battle or action sequence much earlier.

Also, the directors have less incentive to make a film look great because so many people watch on laptops and phones.

They do say that streaming allows for more bets on risky projects since the theatre economics are geared towards IP, sequels and super-heroes.

Example: an independent film with a $25m budget would spend $25m on marketing (1:1 ratio). But since it splits box office with the theatre, the film needs to make $100m (1/2 of which is $50m) just to break even.

They’re realistic about the state of film and call it a supply-demand issue. If the demand is for at-home viewing (eg. Netflix 300m+ subs), then filmmaking approach will change to feed the algo.

When there’s demand for theatre, Damon will go team up with Christopher Nolan to make “The Odyssey”.
A similar dynamic is happening to streaming TV shows. The incentives for story arc, dialogue and character types warped thr medium.

I explain it more here: readtrung.com/p/the-case-aga…
Damon cooks.

Here is full Rogan: youtu.be/AVEZBy1uAk8?si…

Here is Hot Ones: youtu.be/yaXma6K9mzo?si… x.com/trungtphan/sta…
Read 4 tweets
Jan 15
The Economist has a great piece on strategy sportsbetting apps use to throttle smart bettors:

▫️Skilled players are “sharps” and given “stake restrictions” if they play too well (bets are capped).

▫️Rest of players called “Square”.

▫️In 2025, 4.3% of active UK accounts had a “stake factor” below the maximum bet allowance of 100%.

▫️Sportsbook will take bets with a profit margin as low as 4.5%.

▫️If they are able to do good “player-profiling” and keep the “sharps” from playing, the profit margin can reach 10-20%.

▫️As important as keeping out “sharps” is hooking “whales”, the deep-pocketed players that are willing to keep playing (and losing) large sums.

▫️Some “whales” are actually “sharps” in disguise, though. They’ll lose a bunch of bets to lull the sportsbook then put down a massive bet when they have an edge.

▫️While there is a risk of a “whale” being a “sharp”, the value of a real “whale” is so high that sportsbook will take the risk

▫️“In March 2024 PointsBet, raised its share of online sports-gambling revenue in New Jersey from 11% to 24% after wooing a single cash-spouting customer away from DraftKings.” (I can confirm that this wasn’t me).

▫️How sportsbook profile players:

> Playing on Mobile is a good sign (where majority of people play)
> Playing on PCs is a bad sign (it’s easier to compare odds and run models)
> E-wallets are a red flag (sportsbooks prefer debit direct deposit that can attach a player to a single account; e-wallet is more anonymized and players can move cash between sportsbook more quickly to shop for the best odds)
> Women bettors are a red flag (most bettors are men and “sharps” often use women to place bets)

▫️First wagers are a major tells (typical bettors go after top leagues — NFL, NBA, EPL — and do so near the start of the game).

▫️Popular bets for “squares”: who will win, scoring margins and how star player will perform (also, they love multi-leg parlays).

▫️“Sharps” go after less popular leagues and place bets as soon as odds are published, when they are most mispriced. They also go after less popular bets such as “pts in Q3” or stats from a random player (“Sharps” rarely do parlays and don’t withdrawal winnings often).

▫️One gambling consultant tells The Economist that “By the time a customer places his first bet, [sportsbooks] are 80-90% certain they know the lifetime value of the account.”

▫️”Sportsbooks look at a player’s ‘closing-line value’ — a measure that compares the odds at which he bets with those available right before a match begins. If it is consistently ahead of the market over his first ten wagers, he is highly likely to beat the book in the long run.”

▫️Sportsbook mathematically monitor players and creates a new risk score every 6-8 hours (risk score = estimate of probability that customers will wind up unprofitable).

▫️E-wallet users, women and bets over $100 are flagged. These suspicious bettors are given 30% of maximum bet (and proven sharps only allowed 1%).

▫️High-skilled players will often get a “beard” to bet on their behalf. Most sportsbooks ban this practice but it is widespread.

▫️Safest “beards” are close friends and relatives because you can mostly rely on them to pay out any winnings. The “beards” try to look like degens (playing at 3am, bet non-stop and doing ridiculous parlays) before placing a winning bet.

▫️The most effective strategy for “sharps” is “whale-flipping”. Find a losing gambler, then ask to put a (likely) large winning bet amongst their pool of guaranteed losers.

▫️Once “sharps” max out the people they can use as “beards”, they tap professional networks called “movers”. These “movers” employ a bunch of “mules” who can put down bets on the behalf of the network. Low-end movers charge 10-20% while high-end movers charge 50% of winnings.

***

Lots other great details here: economist.com/christmas-spec…Image
On a related note, I wrote on how slot machines make $10B+ a year in Las Vegas (~70% of all casino gaming revenue).

The history, psychology and design of the device…which went from a throwaway game to the industry’s “cash cow” and “gambling’s crack cocaine.”readtrung.com/p/the-ludicrou…
Read 4 tweets
Nov 19, 2025
Satya Nadella on why Microsoft Excel has been so durable after 40 years:

> the power of lists and tables
> the malleability of the software (“a blinking canvas”)
> spreadsheet software is Turing complete (“I can make it do everything”)
> it’s the world’s most approachable programming environment (“you get into it without even thinking your programming”)
fantastic pod ep: Image
Read 4 tweets
Jul 28, 2025
The invention of bánh mì is a combination of climate, trade and urban layout of Saigon in late-19th century designed by French colonist.

When the French captured the area in 1859, most economic activity in the region took place along the Saigon river.

The population built makeshift homes tightly bundled by the river banks. Outgrowth from this eventually lead to narrow alleyways between many buildings that is trademark of the city (the Khmer named the region Prey Nokor then French renamed it Saigon and then it was renamed to Ho Chi Minh City in 1976 after end of Vietnam War).

Over decades, the French created European street grids and built wide Paris-type boulevards in the city to funnel commerce to larger markets (also make the city easier to administer).

It was at these markets that French baguettes were introduced and traded.

Bánh mì bread is known for being flaky and crispy on the outside while fluffier on inside (so god damn good).

Two features of Saigon helped create this texture:

▫️Climate: The heat and humidity in Southeast Asia leads dough to ferment faster, which creates air pockets in bread (light and fluffy).

▫️Ingredient: Wide availability of rice meant locals added rice flour to wheat flour imports (which were quite expensive). Rice flour is more resistant to moisture and creates a drier, crispier crust.

Fast forward to the 1930s: the French-designed street layout is largely complete. Now, the city centre has wide boulevards intersected by countless narrow alleyways.

The design was ideal for street vendor carts. These businesses were inspired by shophosue of colonial architecture to sell all types of goods as chaotic traffic rushed by.

Vietnam has some of the most slapping rice and soup dishes, but many people on the move in the mornings wanted something more portable and edible by hand.

Bánh mì was traditionally upper class fare but it met the need for on-the-go food.

Just fill the bread with some Vietnamese ingredients (braised pork, pickled vegetable, Vietnamese coriander, chilies) along with French goodies (pate).

Pair it with cà phê sữa đá (aka coffee with condensed milk aka caffeinated crack) and you’re laughing.Image
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Haven’t lived in Saigon for 10+ years but ate a banh mi every other day when I did.

While there, I also sold a comedy script to Fox (pitch: “The Fugitive meets Harold & Kumar set in Southeast Asia”).

It never got made but fun story to retell: readtrung.com/p/im-making-a-…
Classic episode Image
Read 4 tweets
Jul 26, 2025
the most underrated winner of the AI boom is the 15,000 person Caribbean island of Anguilla (which has a GDP of ~$320m) Image
The research team is happy to announce that we’ve played our part contributing to Anguilla’s windfall.

We also paid $99 to GoDaddy to see if we could secure one more .AI domain. Bearly.AIImage
Polynesian island Tuvalu has an even smaller population (10,000)!!
Read 4 tweets

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