BMW i4 versus Model 3 competitive Analysis
Internal document leaked:
"The new BMW i4 is currently competing in retail primarily against the Tesla Model 3 as its most important competitor, while the Polestar 2 from the Chinese Geely Group is a competitor in only a few markets"
Internal document leaked:
"The new BMW i4 is currently competing in retail primarily against the Tesla Model 3 as its most important competitor, while the Polestar 2 from the Chinese Geely Group is a competitor in only a few markets"
BMW continued to with their competitive anaysis
"Audi and Mercedes currently have no offerings in this class of vehicle"
"The Tesla Model 3's driving performance has been praised by the media, as has its handling"
"The cumbersome operation & build quality earn clear criticism"
"Audi and Mercedes currently have no offerings in this class of vehicle"
"The Tesla Model 3's driving performance has been praised by the media, as has its handling"
"The cumbersome operation & build quality earn clear criticism"
BMW informs in the internal document that the consumption of the Top Model i4 M50 is 19-24 KWh/100km while the Model 3 Performance has 14kwh/100km
An up to 70% consumption difference, that's huge🙄
The i4 is heavier, slower, less acceleration, and has less range & higher price
An up to 70% consumption difference, that's huge🙄
The i4 is heavier, slower, less acceleration, and has less range & higher price
Comparing the 'low-cost' Models BMW i40 and the Model 3 SR the statistic looks even more negative for BMW
With a 58KWh Battery 🔋 versus the i4 with 83KWh the hyped BMW BEV has less top speed, a up to 50% higher consumption, is heavier, and has a higher price too
With a 58KWh Battery 🔋 versus the i4 with 83KWh the hyped BMW BEV has less top speed, a up to 50% higher consumption, is heavier, and has a higher price too
Where BMW obviously tried to stay at par is torque & range for the i40 which is considering the much larger battery, not a win
Even at the prestigious 0-100km/h is the i4 inferior with its top Model
The BMW i4 is losing against Model 3 in all specs for a higher price
Even at the prestigious 0-100km/h is the i4 inferior with its top Model
The BMW i4 is losing against Model 3 in all specs for a higher price
BMW expressed they believe to lead in ergonomics and customization
"BMW iDrive with BMW Curved Display and BMW Operating System 8 as a new form of ergonomically perfect driver orientation"
"numerous customization options, e.g. for wheels and colors"
Will that be sufficient?
"BMW iDrive with BMW Curved Display and BMW Operating System 8 as a new form of ergonomically perfect driver orientation"
"numerous customization options, e.g. for wheels and colors"
Will that be sufficient?
The BMW charging options sound like an attempt to convince their own sales team
"Extensive charging standard equipment and customized charging solutions from BMW Charging for fast, convenient, and easy charging. Monitoring and control of charging processes via My BMW App."
"Extensive charging standard equipment and customized charging solutions from BMW Charging for fast, convenient, and easy charging. Monitoring and control of charging processes via My BMW App."
BMW i4
"Safe use of iPhone apps while driving. Integration of content in Head-Up Display and, new for the i4, Apple Maps ... also support for the Apple voice assistant - new - without pressing the push-to-talk button, simply by activating it with the voice command 'Hey Siri'"
"Safe use of iPhone apps while driving. Integration of content in Head-Up Display and, new for the i4, Apple Maps ... also support for the Apple voice assistant - new - without pressing the push-to-talk button, simply by activating it with the voice command 'Hey Siri'"
My conclusion
The BMW i4 will not take any market share from Tesla but from other BEVs but the largest part will come from the BMW ICE vehicles
In that respect, the BMW i4 will be a win for the Tesla mission, the 'transition to sustainable transportation'
The BMW i4 will not take any market share from Tesla but from other BEVs but the largest part will come from the BMW ICE vehicles
In that respect, the BMW i4 will be a win for the Tesla mission, the 'transition to sustainable transportation'
Finally, the polarising i4 design that received a strong push back in social media may be a challenge to win new customers and keep old ones
• • •
Missing some Tweet in this thread? You can try to
force a refresh
