The powerful understand that narrative control is everything, so when someone with influence begins punching holes in power-serving narratives it's 100% certain that you'll see them smeared very aggressively. It is VERY important to prevent these smear campaigns from succeeding.
It can be tempting to avoid confronting smearmeisters, because they'll always make it an ugly fight. But the only alternative is to let them control the narrative about you, which is the same as letting them control you. Because, again, narrative control is everything.
If you're being targeted in this way it really is necessary to wade into the muck and make sure you're making your smearers look worse than they're trying to make you look, make sure their gross behavior damages their reputation worse than it damages yours.
If you're actually interested in making a difference and helping the world you need to not just put out solid work but also protect your reputation, because if you let the smearmeisters control your reputation it won't matter how solid your work is since nobody will look at it.
Making sure their smears damage them more than they damage you is the only way to create some space for yourself and your work, because it's the only thing that deters them. Otherwise they'll keep smearing and smearing until there's no possibility of your work having any impact.
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