Thread by @aditya_kondawar

Exactly 5 years back I wrote my first piece of content - An answer on Quora

Since then I have written -

734 answers on Quora
2000 posts on Linkedin
14700 tweets on Twitter
More than 140 articles
Around 8 E-books
A couple of videos
A couple of podcasts

Before writing this answer I was quite nervous and not confident at all, somehow I gathered the courage and said ok let's do it - the only downside was people laughing at me :)

The answer didn't get any likes and got just 20 views

I thought let's continue & see where it leads

Few things I learned over my short content journey -

Be Consistent

Be Unique (create a niche - for instance, I always research and write in a very simple way. I always assume I m explaining it to a 5-year-old and that has really connected with a lot of my readers)

Put in the hard work - put in the time and do good research

Try to get better with every post

Ask for Help

Don't be scared to try other mediums and experiment as well (for instance from writing u can go to audio/video and u can change your formats)

What does content do for you?

Creating Content can -

Help your career (speaking from personal exp.)

Help your business (again personal exp.)

Help you build a brand (Yes, People can build a brand too! Look at @warikoo Sir who is the best example)

Ok, beyond the obvious how else does content help you?

It helps you learn a lot and evolve as a person on a specific topic/sub-topics!

It helps you learn more about marketing, user engagement, branding, and allied topics!

My personal favorites and fairly under-talked ones -

#1 - It helps you connect with like-minded people with whom you can synergize. Who knows you may even start a business with such ppl!

#2 - When you showcase ur content/build a following, it becomes easier to approach the whos who of Corporate India

(again personal exp.)

How to get started?

We have the following mediums -

Writing - Twitter, Substacks, Linkedin to write posts and articles, own website

Audio - Twitter Spaces, CLubhouse, other mediums

Youtube - Insta Reels, Youtube videos, etc

Start by posting the content there

how to get better?

Seek Feedback

study continuously

market the content by creating a thoughtful message and sending it to influencers or people u look up to (U will be surprised at the reply rates when u write a good message to them)

How to make sure it is value accretive?

For businesses - Create content around your business (Zerodha created Varsity, Many founders write blogs on their businesses. for JST also, our content came in handy)

For Jobseekers - Make sure you attach the content info on your CV (so that it helps employers understand that u r passionate about that specific area)

what really helps is this the job u r seeking is the same as the content u created

for instance -

equity research articles if u r seeking such jobs

excel models if seeking valuation jobs

macro sheets/excel coding sheets if seeking an investment banking job

Videos if seeking Media jobs

Full-time content creators - Sorry, can't help you much as I am not a full-time creator

Closing thoughts -

Monetization - Still researching about it, would love to do it one day. As of now, I feel the attention and time that our readers give our content is enough of a fee

Collaboration - Yes, seek help and collaborate, it's fun, u learn, and u network, so a BIG YES!

Consistency - Prepare a schedule, and stick to it, post every day or 4/5/6 days out of the 7 day week as per your comfort

Learn yourself - When u learn yourself and impart it to your audience, it comes out totally different and it becomes more value accretive I feel, don't do it just for the sake of it :)

It is a process - Have fun, Creating content is a marathon, not a 100m race!

Thanks for reading

I have been extremely lucky and a few content things I did work out.

Our content is still a work in progress and this was a short content journey summary, there are so many ppl who do it so well from whom I also learn

Do Drop a comment if u liked this :)