Alex Lieberman Profile picture
Jun 22, 2021 9 tweets 3 min read Read on X
Most people f*ck up meetings.

We spend ~12 hours/wk in them.

We spend 3 years of our career in them.

Yet we don't do anything to make meetings better.

Here are 6 ways to fix them today 🧵
Meetings are a last resort, not a first option.

There's a HUGE opportunity cost.

A one-hour meeting with five people isn't a one-hour meeting.

It's a five-hour meeting in terms of cost.

Understand the opportunity cost of every meeting you call.
Cut all meetings by 33% when scheduling.

I hate when a meeting goes the full time because that's what the calendar says.

If a meeting is 30 minutes, schedule for 20.
If a meeting is 60 minutes, schedule for 40.

It forces you to stay on track & respect everyone's time.
Every meeting should have a plan.

People just expect meetings to go well.

When else in life would you expect results without a plan or expectations?

You wouldn't.

Everyone should enter a meeting knowing:
- the agenda
- the purpose
- the desired outcome
99% of meetings shouldn't be meetings.

- Meetings are not for catch-ups
- Meetings are not for initial brainstorms
- Meetings are not for status updates

Meetings are for 3-5 people to make an important decision that has cross-organizational impact.
Iterate on meetings.

We assume meetings are great and they improve over time.

That's like launching a product then going on autopilot.

No measuring engagement.
No soliciting feedback.
No making thoughtful changes.

A meeting is a product & attendees are your customers.
Meetings must be preserved.

Meetings are ephemeral & must be memorialized for people not in attendance.

Every meeting should have minutes that outline:
- Who attended
- The agenda
- The outcomes
- Next steps
Tag someone who appreciates the value of a kick-ass meeting below 👇.

And if there are any other rules for kick-ass meetings that I'm missing, reply below 👇
If you enjoyed this thread & want more on startups & career, follow me on Twitter: @businessbarista

If you want my deep dive into each of the 6 meeting rules above, check out my podcast episode:
spoti.fi/3gOdGf3

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Alex Lieberman

Alex Lieberman Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @businessbarista

Jul 18
founder-led content is more important than ever.

but it's hard to find the time, not be cringe, and consistently deliver quality sh*t.

here's the 9-question doc i send to my founder friends anytime they ask for content help...
who's your audience/what do they want Image
what do you want/what are your goals Image
Read 4 tweets
Jul 16
WARNING: this is a long ass post (pt 2.)

I condensed 10 years of work on @MorningBrew into a 6-step process to build a successful newsletter business from scratch.

Let's hop in...
Pt. 1 was a beast (full breakdown 👇).

Step 1: you picked your audience.
Step 2: you developed your content strategy.
Step 3: you mapped out your team.

Pt. 2 is all about execution.

Step 4: creating your newsletter.
Step 5: growing your newsletter.
Step 6: monetizing your newsletter.

we'll go through one-by-one...

Step 4: Create the newsletter

tl;dr - A 3-phase, 1-month process to ensure you create a world-class newsletter that finds content-market fit within your niche.

Phase 1 - Nail the content (1 week)

Step 1: Create an MVP of one newsletter in Google Docs (based on pt 1). It should be exactly what you’d plan to send to your audience just without the final design.
- Use @storyarb for it if you need great writers

Step 2: Create a trusted circle of 8-10 readers & critics.

Don’t pick best friends or family. Pick people who are your market of 1 (see pt 1), will give you helpful feedback, and don’t care about hurting your feelings.

Step 3: Send your MVP to the circle & have them answer the following questions:
- Favorite section of the newsletter? Why?
- Least favorite section of the newsletter? Why?
- How would you describe the voice of the newsletter?
- Who would most benefit from reading this newsletter?
- What is one thing you’d change about the newsletter?
- What is one content idea you’d love to see tested?

Step 4: Edit the MVP based on the feedback that you believe enhances the quality of the newsletter.

Once done, you now have your sample newsletter, which will act as your standard (format, voice, quality) moving forward.
Read 17 tweets
Jul 12
WARNING: this is a long ass post.

But I have a sneaky suspicion it's the most valuable post you'll read all week.

I condensed 10 years of work on @MorningBrew into a 6-step process to build a successful newsletter business from scratch.

Today, I reveal steps 1-3...
Step 1: Pick your Niche

Is your niche valuable? [must answer YES to continue]

1) Is it a high-need audience?
- Personal passion (think: gardening, cars, luxury art)
- Prosumer (think: retail investing, alternative investing)
- Professional need (think: sales, software dev, therapy)

2) Is it trending up?
- Will the audience for this niche be bigger in 5 years? (look at 1 & 3 year trends in Google Search Trends & reddstats)
- Will the audience’s need/passion for the information be higher in 5 years?
Is it a valuable audience?

1) Is there a strong advertising model? [must answer YES to continue]

Is it high CPM?
- Rule of thumb: higher-earning audiences command higher CPMs; niche audiences command higher CPMs than general audiences; professional audiences (industry/job function-specific) command higher CPMs than consumer audiences

Is there advertiser depth?
- If you listed out every possible advertiser that would likely be interested to get in front of this audience, how long is that list?
....<25: bad
....25-50: average (typical in b2b)
....50-100: good
....100+: great

- Two types of advertisers:
....Endemic: consistent with the content type
Example: Fidelity in Morning Brew
....Non-endemic: inconsistent with the content type
Example: BMW in Morning Brew

Is there a strong direct monetization model? [not a required YES, but huge plus]

- Would a large enough portion of the audience be willing to pay enough (for access to information, product, the community) to drive 7-figures?

....Community: Pavilion
....Premium Content: The Free Press
....Investment: Not Boring
....Events: A Media Operator
....Digital Products: Money With Katie
....Physical Products: Linus Tech Tips
....Affiliate: The Points Guy
Read 11 tweets
Jul 2, 2023
I keep a list of my favorite sources for learning cool shit.

When I’m bored I go to the list & read something random.

That’s my best defense against doom-scrolling or procrastination.

What should I add to the list?
Image
Image
The value of curation: Image
Prob should have dropped my podcast Founders Journal in the note as a little growth hack.

foundersjournalpod.morningbrew.com
Read 4 tweets
May 30, 2023
Amazon Web Services (AWS) is a $54 billion behemoth.

It's bigger than Marriott, Netflix, and Twitter...combined.

Yet 99% of us don't actually understand the business.

THREAD: The story of AWS & lessons we can learn from it
AWS is electricity for the internet.

It is the largest provider of on-demand, cloud computing services in the world.

With 33% of a $150 billion global cloud market, AWS makes our digital lives possible. Image
While you may not be AWS's customer, you sure as hell use it every day.

Here are some of its clients:

- Netflix
- Zoom
- Verizon Wireless
- Coinbase
- Vanguard
- Amazon
- Morning Brew
- GoPro
- Samsung
- Pinterest
- Snap
- FanDuel
Read 22 tweets
Mar 30, 2023
Gonna be in LA for 2.5 days w/ fiance, mom, and sister.

What should we do?
this is low key my favorite part of twitter. curated recs for experiences from trusted sources
Thoughts on renting a car on Turo and driving to Santa Barbara hanging their for a little then driving to Malibu hanging their for a little then driving back to Koreatown in Los Angeles
Read 4 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(