•Digital Currency
•Fintech Evolution
•Cashless Society
•Disrupting Incumbents
Look closely and you’ll see where trends move.
The South African environment is on 🔥 with innovation.
(Thread) 👇🏽
• Introduction:
Everything in hindsight seems obvious, and most look like geniuses. But, there are players who anticipate trends, and they tend to do well in the long run.
we’ve got the talent, it’s your job to regulate and make things conducive for South Africans, so we can start growing our GDP.
Entrepreneurs and small businesses need your support too.
Take a look at this graph
Let’s get to work.
• Alright trend-setters
The landscape is changing and trends can be difficult to 👀, but…. they do reveal themselves. So, it’s important to be cognizant of this changing environment, so you can position yourself accordingly.
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*Unsettled funds going into 𝗚𝗙𝗘𝗖𝗥𝗔, means funds that entered into the account and had no purpose, they weren’t allocated or spent to anything specific.
*Picture just for visualization purposes to show the 3 Pools ( Waterfall arrangement)
The beer soon became a hit that Charles and his wife, Lisa, decided to set up their brewery in the business centre of the town to capture the influx of fortune seekers coming to Witwatersrand Reef.
The phrase “𝗗𝘂𝗿𝗶𝗻𝗴 𝗮 𝗴𝗼𝗹𝗱 𝗿𝘂𝘀𝗵, 𝘀𝗲𝗹𝗹 𝗯𝗲𝗲𝗿𝘀”, seems more appropriate here”.
His beer brew took some time to gain traction, it was only when Charles Glass’s new beer, 𝗖𝗮𝘀𝘁𝗹𝗲 𝗕𝗲𝗲𝗿, was introduced that he won the miners over and secured the market.
It was in 1884 that Castle’s famous label, 𝘁𝗵𝗲 𝘁𝗵𝗿𝗲𝗲-𝘁𝘂𝗿𝗿𝗲𝘁𝗲𝗱 𝗳𝗼𝗿𝘁𝗿𝗲𝘀𝘀, 𝘄𝗮𝘀 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲𝗱.
Meet the 100-year-old business tycoon who operated under the radar
A true Legend in the Baking 🔻
1/ History
𝗧𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 𝘀𝘁𝗮𝗿𝘁𝘀 𝗶𝗻 𝟭𝟴𝟱𝟭….. ✍🏼
John Frederick Baumann migrates from England to South Africa,
here he starts a grocery and bread bakery in the old British Colony of Natal (KwaZulu Natal)
𝗙𝗿𝗼𝗺 𝗵𝗲𝗿𝗲…..
He manages to convince his nephew, John Michael Leonard Baumann to migrate to South Africa
J. M. L. Baumann arrives in Durban in 1881 and joins his uncle's bakery and grocery business.
𝗝𝘂𝘀𝘁 𝗮 𝗳𝗲𝘄 𝘆𝗲𝗮𝗿𝘀 𝗹𝗮𝘁𝗲𝗿……
The lease on their premise expires, and J. M. L. Baumann purchases the bakery operations from his uncle
𝗕𝗲𝘁𝘄𝗲𝗲𝗻 𝟭𝟴𝟴𝟱 - 𝟭𝟴𝟵𝟱, he (J.M.L) constructs a small building and starts to buy biscuit machinery, to make more “𝚏𝚊𝚗𝚌𝚢 𝚋𝚒𝚜𝚌𝚞𝚒𝚝𝚜” such as, ginger nuts and marie biscuits.
𝗪𝗼𝗿𝗹𝗱 𝗪𝗮𝗿 𝟭 𝗸𝗶𝗰𝗸𝘀 𝗼𝗳𝗳….
The company starts to falter because of the anti-German riots, which leads to the bakery and shop being burnt to the ground, 𝗼𝗻 𝘁𝗼𝗽 𝗼𝗳 𝘁𝗵𝗶𝘀, there are massive supply disruptions across the country during the Great Depression
𝗛𝗼𝘄𝗲𝘃𝗲𝗿,
a couple of things worked out in their favor.
(I) The factory manages to survive the anti-German riots of 1915, mainly because it was producing biscuits for the army, so the factory was put under government protection to prevent further damage.
(ii) the company's name changes from Baumann's (German) to 𝗕𝗮𝗸𝗲𝗿𝘀 𝗟𝗶𝗺𝗶𝘁𝗲𝗱, thus giving birth to the iconic brand we now know today.
The famous Baker’s mascot makes its first appearance on the packaging in 1923.
2/ The Following Chapter
The Family business is passed down from generation to generation, an epitome, of generational wealth.
𝗧𝗵𝗲 𝗦𝗼𝘂𝘁𝗵 𝗔𝗳𝗿𝗶𝗰𝗮𝗻 𝗪𝗮𝗿𝗿𝗲𝗻 𝗕𝘂𝗳𝗳𝗲𝘁 𝗶𝘀 𝗯𝗼𝗿𝗻…….
In fact, he was born on a farm in Empangeni, in KwaZulu Natal.
A Famous South African Brand was used as a currency
“𝗡𝗼 𝗰𝗵𝗮𝗻𝗴𝗲, 𝘁𝗮𝗸𝗲 𝗖𝗵𝗮𝗽𝗽𝗶𝗲𝘀”
Read more 🔻
1/ History
𝗧𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 𝘀𝘁𝗮𝗿𝘁𝘀……✍🏼
A young man finishes school and needs a job, just as many do, he finds the most convenient job available, which is at the 𝗖𝗵𝗮𝗽𝗲𝗹𝗮𝘁 𝗦𝘄𝗲𝗲𝘁 𝗙𝗮𝗰𝘁𝗼𝗿𝘆, just down the road from his house in Troyeville, Johannesburg.
𝗠𝗲𝗲𝘁 𝗔𝗿𝘁𝗵𝘂𝗿 𝗚𝗶𝗻𝘀𝗯𝗲𝗿𝗴
The creator of the iconic
𝗖𝗵𝗮𝗽𝗽𝗶𝗲𝘀 𝗕𝘂𝗯𝗯𝗹𝗲𝗴𝘂𝗺 𝗕𝗿𝗮𝗻𝗱 was inspired when the Chapelat Confectionary Company found themselves losing their biggest client at the time – OK Bazaars
This pressure led Arthur Ginsberg to come up with the 𝗖𝗵𝗮𝗽𝗽𝗶𝗲𝘀 𝗕𝗿𝗮𝗻𝗱 𝗶𝗻 𝟭𝟵𝟰𝟴. The idea was sparked by looking at a competitor’s product.
Wicks bubble gum, at the time, was selling gum for a penny each, and Arthur believed he could sell two for a penny –𝗴𝗶𝘃𝗶𝗻𝗴 𝗯𝗶𝗿𝘁𝗵 𝘁𝗼 𝗖𝗵𝗮𝗽𝗽𝗶𝗲𝘀.
*The Chapelat Sweet Factory is what gave him the inspiration and it is where “chappies” derived its name from.
𝗜𝗻 𝘁𝗵𝗲 𝗘𝗮𝗿𝗹𝘆 𝟭𝟵𝟱𝟬𝘀……
Arthur had been made head of marketing and sales at Chapelat Confectionary Company, even though he spent many years studying at night to complete a BComm degree at Wits University.
He was truly passionate about marketing and advertising.
𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝘁𝗵𝗲 𝗖𝗵𝗮𝗽𝗽𝗶𝗲𝘀 𝗕𝗿𝗮𝗻𝗱…..
The only thing that was left to do was to market Chappies, this is where Arthur Ginsberg proved to be a mastermind.
He focused on making chappies attractive to children by having the famous “𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄” questions on the inside of each wrapper.
𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄:
A cartoon chipmunk was inserted under “Chappies” on the wrapper.
Management felt that rural black children who possibly couldn’t read needed to be able distinguish the real Chappies from any substitutes on the market, and the chipmunk was that distinctive feature.
*The wrapper still contains the famous chipmunk today.