0 likes on your previous tweet?
Knowing the anatomy of a great tweet will get more tweeps to click ❤️ on your tweets.
Here's a thread that breaks down the anatomy using examples.
↓
Knowing the anatomy of a great tweet will get more tweeps to click ❤️ on your tweets.
Here's a thread that breaks down the anatomy using examples.
↓
Most great tweets follow this anatomy:
HOOK - Why should I read?
LINE - Who is this for + How is it useful?
SINKER - What now?
Let me explain
HOOK - Why should I read?
LINE - Who is this for + How is it useful?
SINKER - What now?
Let me explain
HOOK 🎣
The brain takes less than a second to make a judgement.
The purpose of the HOOK is to grab and keep attention.
Let me show you examples.
The brain takes less than a second to make a judgement.
The purpose of the HOOK is to grab and keep attention.
Let me show you examples.
Why is this a great HOOK from @iamkoshiek?
He shoots from the hip with a 6-word tweet that packs a punch.
It's a hot take that brings you may have thought to the timeline.
Massive bonus for the pun & leveraging topical affairs.
He shoots from the hip with a 6-word tweet that packs a punch.
It's a hot take that brings you may have thought to the timeline.
Massive bonus for the pun & leveraging topical affairs.
https://twitter.com/iamkoshiek/status/1404868034783764491
Why is this a great HOOK from @fredtheinvestor?
You want to know what will happen after 6 months which makes you continue reading.
You want to know what will happen after 6 months which makes you continue reading.
https://twitter.com/fredtheinvestor/status/1407246983413313537
Why is this a great HOOK from @joe_human_?
You collect motivational quotes.
You haven't acted on them all.
He made you feel an emotion... shame?
You collect motivational quotes.
You haven't acted on them all.
He made you feel an emotion... shame?
https://twitter.com/joe_human_/status/1403983405944033284
Why is this a great HOOK from @mashstartup?
It's a concise tweet that gets straight to the point.
You understood the whole idea of the tweet in a matter of seconds.
Memes are also a great visual hack for condensing ideas.
It's a concise tweet that gets straight to the point.
You understood the whole idea of the tweet in a matter of seconds.
Memes are also a great visual hack for condensing ideas.
https://twitter.com/Mashstartup/status/1404835478906486788
Now that you've seen the HOOK in action lets move on to the LINE.
Why is this a great LINE from @yaap_za?
You know the tweet is for you if you experience stress.
You are then rewarded with practical ways to break the cycle of stress.
You know the tweet is for you if you experience stress.
You are then rewarded with practical ways to break the cycle of stress.
https://twitter.com/yaap_za/status/1392825326934315014
Why is this a great LINE from @fredtheinvestor?
You know the tweet is for you if you're interested in investing.
You are then rewarded with practical tips to improve your investing.
You know the tweet is for you if you're interested in investing.
You are then rewarded with practical tips to improve your investing.
https://twitter.com/fredtheinvestor/status/1406858231146766337
Why is this a great LINE from @joe_human_ ?
You know the tweet is for you if you're interested in content creation.
You are then rewarded with guidance on creating great content.
You know the tweet is for you if you're interested in content creation.
You are then rewarded with guidance on creating great content.
https://twitter.com/joe_human_/status/1127973062970884096
Remember the first tweet of this thread you're reading?
It had a HOOK & a LINE.
A question attracts your attention.
You know it's for you if you've had 0 likes on a tweet.
You are then rewarded with a breakdown on getting more likes on your tweets.
It had a HOOK & a LINE.
A question attracts your attention.
You know it's for you if you've had 0 likes on a tweet.
You are then rewarded with a breakdown on getting more likes on your tweets.
https://twitter.com/ThoziTheCreator/status/1407958754025431043
Now that you've seen the LINE in action let's move on to the SINKER!
SINKER 🎣
A dose of dopamine makes the brain euphoric and motivated.
A fertile state for changing behaviour.
The purpose of the SINKER is to drive a specific action.
Let me show you examples
A dose of dopamine makes the brain euphoric and motivated.
A fertile state for changing behaviour.
The purpose of the SINKER is to drive a specific action.
Let me show you examples
Why is this a great SINKER from @fredtheinvestor?
The action requested is clear.
You benefitted from education before his request for action.
The action requested is clear.
You benefitted from education before his request for action.
https://twitter.com/fredtheinvestor/status/1406859346613620746
Why is this a great SINKER from @akreana_?
The action requested will lead to a reward.
The reward is belonging. You will feel heard if you act.
This 4-word tweet has a HOOK, LINE & SINKER which creates a perfect feedback loop.
The action requested will lead to a reward.
The reward is belonging. You will feel heard if you act.
This 4-word tweet has a HOOK, LINE & SINKER which creates a perfect feedback loop.
https://twitter.com/akreana_/status/1081598051322679297
Why is this a great SINKER from @mashstartup?
The action requested is clear.
You benefitted from entertainment before his request for action.
The bonus is that he intermingles the joke into the call-to-action.
The action requested is clear.
You benefitted from entertainment before his request for action.
The bonus is that he intermingles the joke into the call-to-action.
https://twitter.com/Mashstartup/status/1404842358898937868
Let me finish with a SINKER from one of my previous threads.
The action requested is clear.
You benefitted from education before my request for action.
The action requested is clear.
You benefitted from education before my request for action.
https://twitter.com/ThoziTheCreator/status/1407911362685136896
Let's recap.
Want more people clicking ❤️ on your next tweet?
Then ask yourself these questions before clicking tweet.
Want more people clicking ❤️ on your next tweet?
Then ask yourself these questions before clicking tweet.
One more thing.
A SINKER isn't always direct.
But every great tweet is an indirect request for one of 3 actions:
1. Like
2. Retweet
3. Reply
A SINKER isn't always direct.
But every great tweet is an indirect request for one of 3 actions:
1. Like
2. Retweet
3. Reply
Thanks for reading until the end.
Is it safe to say you enjoyed the thread?
So much so that you want to share it with your followers?
Then here's a shortcut to the first tweet so you can RT 👇🏾
Is it safe to say you enjoyed the thread?
So much so that you want to share it with your followers?
Then here's a shortcut to the first tweet so you can RT 👇🏾
https://twitter.com/ThoziTheCreator/status/1407958754025431043
If you're interested in:
→ Finding & building communities online
→ The creator economy & influencer marketing
Then follow my Twitter journey at @ThoziTheCreator
→ Finding & building communities online
→ The creator economy & influencer marketing
Then follow my Twitter journey at @ThoziTheCreator
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