Telling your story as crisply as possible is always correlated with success. Great marketing is a multiplier on substance.
I realize I have a huge bias for substance first. The craziest thing is that marketing when it is good enough can raise enough money to build it later.
I realize I have a huge bias for substance first. The craziest thing is that marketing when it is good enough can raise enough money to build it later.
Jobs without Woz might have made it without Woz, but the combination made Apple at the right time in a fast growing market. And in a crowded market that mattered!
But a Woz can learn or find a Jobs from the side of substance and what they must do is learn how to tell the story with conviction and crisply. I’ve seen it done. It is possible.
Most strangely I now concede a slick enough marketing/sales founder who can raise a lot of money and hire/manage well (or even hire people who can hire/manage well) can still HIRE the Woz and make a dominant company.
This was not what I believed ten years ago but I know it now.
This was not what I believed ten years ago but I know it now.
Are you a Jobs or a Woz? Or are you both? How has this dichotomy played out for you in your startup and career?
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