1/ People don’t desire products, they desire feelings that products give them.
A few thoughts 👇
2/ Years ago, I was waiting in line at a paddle sports shop.
People were renting kayaks and canoes and getting fitted for life jackets. It was a brilliant, sunny day and the air buzzed with excitement.
3/ On the back wall, I noticed a framed print that read:
“We don’t sell boats. We sell time on the water.”
Clever — and true. Very few people care about hull design or reinforced resin paddles. They want to soak up a summer afternoon. Spend time with people they love.
Let's talk about the realities of building a dream, shall we? ✅
A thread 👇
2️⃣
✅ "I quit my job to follow my dreams,
✅ maxed out my credit card,
✅ slept on my Aunt’s couch,
✅ ate nothing but ramen,
✅ then, one day, I got backed by investors and now I’m worth millions… blah blah blah." 💰
We’ve been sold a rather unhealthy path to success.
3️⃣ It's true, though:
If you're building a startup, sooner or later a deep-pocket investor will come knocking with a big bag of gold 💰 and you’ll have a tough choice to make: