Systems thinking isn't just for business or manufacturing geeks.

It's a powerful principle that you can apply to work, life, or anywhere you want to level up.

Here are the 3 core principles:
1. Everything is a system

2. To improve the system, you have to understand each part, and how the parts connect.

3. If you can't see or experience the full system, you need to build models that bring it all together.
Imagine you want to run faster. Your training program is a system. You could:

- Run more often
- Add interval training
- Work with a coach
- Fine-tune your nutrition
- Get more sleep
Once you understand the system (running)

You know all the parts (training, diet, footwear, sleep, etc)

And you know how the parts connect (e.g. how your diet affects your pace)

You can work the leverage points to achieve your goals.
Finally, you won't run faster if you don't know WHY you're trying to break the speed barrier.

Is it for your own satisfaction?
To win a race?
To stay strong and fit as you age?

Vision boosts motivation and will strengthen your systems – at every stage of the process.

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More from @aytekintank

31 May
3 lessons I learned from building just one product for 15 years

(a mini-thread ↓)
I launched JotForm in 2006 to help everyone create simple forms that boost their productivity.

I knew there was a better way to work.

As we gained traction, serious competition began to emerge.
But we kept plugging away and we continued to grow.

We kept innovating and improving — and our customers stuck with us. They helped us get better

We focused on forms while many of our competitors chased each shiny new object. And I learned three important lessons:
Read 5 tweets
9 Oct 18
1/ People don’t desire products, they desire feelings that products give them.

A few thoughts 👇
2/ Years ago, I was waiting in line at a paddle sports shop.

People were renting kayaks and canoes and getting fitted for life jackets. It was a brilliant, sunny day and the air buzzed with excitement.
3/ On the back wall, I noticed a framed print that read:

“We don’t sell boats. We sell time on the water.”

Clever — and true. Very few people care about hull design or reinforced resin paddles. They want to soak up a summer afternoon. Spend time with people they love.
Read 11 tweets
28 Sep 18
1/ Focus on productivity, not efficiency.

A few thoughts on "doing more with less" vs. "doing more with the same":
2/ 12 hours.

That's how long it took to build a car before 1913.

Over the next several years, Henry Ford reduced the time-consuming process to an impressive 2.5 hours.

The efficiency mindset embraced by Ford dominated the marketplace all the way into the early 2000s.
3/ While Ford’s story is inspiring, today’s business environment requires a different worldview — one focused on productivity over efficiency.

I analyzed the reasons in detail in my latest essay here: medium.com/swlh/focus-on-…
Read 10 tweets
23 Sep 18
1/ “Entrepreneurs are willing to work 80 hours a week to avoid working 40 hours a week.” - Lori Greiner.

Startup founders are infamous for busy-bragging.

But how can we stop this 80-hour hustle and take back our freedom?
2/ Sometimes the busy-brag even feels like a competition:

- Who can work the longest?
- Who can sacrifice the most?
- Who will sleep at the office and go a full week without natural light?
3/ Yes, starting a business is hard work, and Lori Greiner’s dedication has clearly paid off (she’s created over 700 products and holds 120 patents).

But the “willingness” she describes is really about freedom.
Read 7 tweets
10 Sep 18
1/ Team-building exercises won’t make your staff more productive.

A few thoughts 👇
2/ Common sense tells us that happy, collaborative teams are productive teams.

Research backs it up, too.
3/ But when leaders or managers utter the words “team-building,” most people want to run for the nearest exit.

Visions of cheesy bonding exercises and trust-building games can induce a collective bout of nausea.
Read 9 tweets
24 Jul 18
1️⃣ Stop telling people to follow their dreams.

Let's talk about the realities of building a dream, shall we? ✅

A thread 👇
2️⃣

✅ "I quit my job to follow my dreams,
✅ maxed out my credit card,
✅ slept on my Aunt’s couch,
✅ ate nothing but ramen,
✅ then, one day, I got backed by investors and now I’m worth millions… blah blah blah." 💰

We’ve been sold a rather unhealthy path to success.
3️⃣ It's true, though:

If you're building a startup, sooner or later a deep-pocket investor will come knocking with a big bag of gold 💰 and you’ll have a tough choice to make:

MONEY or FREEDOM?
Read 10 tweets

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