Thread by @aytekintank

1/ “Entrepreneurs are willing to work 80 hours a week to avoid working 40 hours a week.” - Lori Greiner.

Startup founders are infamous for busy-bragging.

But how can we stop this 80-hour hustle and take back our freedom?

2/ Sometimes the busy-brag even feels like a competition:

- Who can work the longest?
- Who can sacrifice the most?
- Who will sleep at the office and go a full week without natural light?

3/ Yes, starting a business is hard work, and Lori Greiner’s dedication has clearly paid off (she’s created over 700 products and holds 120 patents).

But the “willingness” she describes is really about freedom.

4/ Whether they’re chasing a big idea or solving a real problem, most founders also want to call the shots; to make their own money, set their own hours, and to create something they care about.

So, why are we all trying to outwork each other?

5/ Time management is attention management. Controlling your work is a matter of focus, not creating a crazy-strict schedule.

I wrote about five strategies that help me to avoid that crazy-strict schedule — even when there’s always more to do: medium.com/swlh/stop-that…

6/ The 24/7 hustle-and-grind is not productive. And it’s starting to kill us (see recent studies).

I also know starting a business is not easy. I’ve been on a 12-year entrepreneurial journey, slowly building @JotForm into a global company with 4 million users and 110 employees.

7/ Instead of logging more hours, the answer is to make the most of the hours you work.

If you’re smart about time management, you might be amazed by how much you can achieve in a sane, focused week.