Thread by @bincerli

REAL TALK Y’ALL ... I’M SO PROUD OF THIS.

a 🧵 on how our NFT activation came to life … and the creativity & dedication we all put in to make it happen.

It started as a wild idea and turned into a truly XFN project.

https://twitter.com/Twitter/status/1410227743636217856

The NFT convo is HUGE on Twitter -- I’m talking over 29M Tweets about NFTs this year alone 🤯

https://twitter.com/beaniemaxi/status/1410257853680701448

So, yes, there are tons of Tweets about NFTs… and even NFTs of Tweets. But let’s be honest, figuring out how to buy Ethereum, pick an NFT to bid on, and then actually win one? Daunting process.

To help bring even more people into the convo, we decided to merge the NFT convo with Twitter culture and drop FREE NFTs.

Two other things taken into account? People are kiiiiinda obsessed with tech swag and nostalgia. These insights drove our creative.

Each NFT highlights key moments in Twitter's evolution: the switch from 140 to 280 characters, the different birds, that weird green slime logo...

You gotta tease this kinda thing. We changed @Twitter’s bio and Fleeted the very random riddle of: 👃🐟🌳

A few hours later, we dropped a thread of all the NFTs with their epic names and descriptions. Shoutout to the @Twitter Editorial team who delivered some gems.

All day, @Twitter gifted NFTs to people around the world.

Crazy things can happen when you Tweet. And this NFT drop is proof. Just by jumping into the convo with @Twitter, people had the chance to secure an NFT for free.

https://twitter.com/AbiWolcoff/status/1410259177021206535

Thank you to the #OneTeam involved:

✨ the core team who brought this to life w/ me: @spicytinaa @NathanielCosta @AJamyjones @copytyra @rena_levin @CaroWyn_ @seg_inthecity
✨ the NFT artists: @NathanielCosta @dixon_prewitt @kimboslicelet @bunnieeatmuffin @OscarMartinsson

✨ @bevJack for her tenacity
✨ @leslieberland for the unwavering support
✨ + many more Tweeps across all different orgs

https://twitter.com/business/status/1410310561313837061

To my two biggest cheerleaders, who supported this team every step of the way: @NolaBeth and @Phonz ... thank you for pushing us to always be better, for the endless positivity, and for believing in this project from day 1.