On this day in 1994: Amazon was founded by Jeff Bezos in his garage.
He thought there was a 30% chance the company would be successful:
He said Amazon was unprepared, which ended up being a lucky break:
That customer focus became one of Bezos’ three core beliefs:

1: obsessing over customers

2: inventing

3: thinking long term
Bezos hired a team that could build on those beliefs with him:

“I spend a third of the job interview asking questions designed to ascertain whether they can hire great people.”
Today, Bezos steps down as CEO 27 years after the company’s launch.

Amazon is now the most valuable brand in the world.

And revenue is expected to surpass $1 trillion by 2027.

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