Thread by @heyblake

90% of startups fail.

So how can you make your customers love you so much that you couldn't fail if you tried?

Answer: create atomic habits.

Here are 10 lessons from Atomic Habits by @jamesclear to grow your startup:

1. Focus on tactics that compound

Create extreme focus around high-leverage areas and go all in.

Examples:

- Improving conversion rates
- Increasing customer retention
- Building a phenomenal community

2. Focus on systems more than goals

You still need a clear goal, but nothing gets done without a plan and action.

Consider:

- Have a clear goal in mind
- Focus on becoming, not on accomplishing a task
- Our company wants to become X...
- We want customers to become Y...

3. Reverse engineer the system for achieving it

Once you have your goal, establish a system by giving content to:

- Tasks
- Experiments
- Projects
- Hires
- New products
- Price increases

4. Make your value obvious

Don’t make anyone think.

Make it:

- Obvious how to use the product
- Obvious why someone should want to use it
- Obvious how to share it with others

5. Make your product attractive

It should be clear what benefits you’re offering the customer.

Make it:

- Attractive for solving a core problem you have
- Attractive for making you look good to your boss

6. Make your product easy

Humans are lazy. Cater to them.

Make it:

- Easy to find
- Easy to sign up
- Easy to use
- Easy to integrate into your workday
- Easy to share with others

7. Make the experience satisfying

User experience is a top priority for startups.

Customers deserve to be delighted.

Make it:

- Satisfying to use
- Satisfying to be part of the community
- Satisfying for the company to hit goals & be rewarded

8. Stack value to create consumer habits

If you have multiple benefits to the product, stack them on each other.

The more value you provide, the more loyal your community will be.

Example:

- When customer achieves X, recommend next step Y

9. Create an environment that supports your vision

The team behind the product is the unsung hero of making a great customer experience.

Consider:

- Company culture
- Company systems
- Hiring process

10. Use the "Two-Minute Rule" for product experience

The simpler the ask, the more likely it gets completed.

Don’t make onboarding, usage, and cancellation a pain.

Consider:

1. Each main step in onboarding takes 2 mins max
2. Each main step in using the product takes 2 mins

That's all folks!

If you enjoyed this, please:

1. Retweet the first tweet
2. Follow me @heyblake for more

P.S. I'm giving away 1 free year of @copy_ai to a random person that retweets this!

TL;DR

1. Focus on compounding tactics
2. Focus on systems
3. Reverse engineer system to achieve
4. Make it obvious
5. Make it attractive
6. Make it easy
7. Make it satisfying
8. Stack value
9. Create an environment that supports your vision
10. Use the "Two-Min Rule"