One of the biggest SEO lessons I learned the hard way:
Targetting the wrong search keywords
Here is what I learned 👇
Targetting the wrong search keywords
Here is what I learned 👇
What are search keywords?
A search keyword is a word or set of words a user enters when searching on Google or another search website.
A search keyword is a word or set of words a user enters when searching on Google or another search website.
When I was starting out, I did what most people would do
I thought about what my clients would be searching for and found the search keyword with the highest search volume
In my case, the keyword was Calgary web design
I thought about what my clients would be searching for and found the search keyword with the highest search volume
In my case, the keyword was Calgary web design
I didn't know much about keyword difficulty (or was maybe overconfident) at the time and looked mainly at the monthly search volume
I created a page targetting this keyword and tried to hit all of the appropriate SEO signals
I created a page targetting this keyword and tried to hit all of the appropriate SEO signals
I also added a lot of features to my page and went after acquiring backlinks aggressively
But no matter what, the best I could do for this keyword was result 20-30th on Google
I was getting a bit discouraged at this point
But no matter what, the best I could do for this keyword was result 20-30th on Google
I was getting a bit discouraged at this point
But everything changed when I started to learn more about keyword difficulty and doing proper keyword research
I started looking for other opportunities that may not be as popular (volume-wise) but would still land good leads
I started looking for other opportunities that may not be as popular (volume-wise) but would still land good leads
I started looking at keywords that are more related to my niche
Although the volume for WordPress developer Calgary isn't as high, it's much easier to rank for
The difficulty is easy but the leads are much more valuable and I am now ranked #3 on google for that keyword
Although the volume for WordPress developer Calgary isn't as high, it's much easier to rank for
The difficulty is easy but the leads are much more valuable and I am now ranked #3 on google for that keyword
Even though the volume is quite low, I get a few quality leads every month
The lesson here is, perform some keyword research and go after long tail or less competitive keywords
It leads to better results and a more rewarding experience
The lesson here is, perform some keyword research and go after long tail or less competitive keywords
It leads to better results and a more rewarding experience
I continue to find other gems that have higher search volume but lower difficulty
Once you discover how to do this, a lot of opportunities open up
It takes time and patience but it really pays off when you do find these hidden gems
Once you discover how to do this, a lot of opportunities open up
It takes time and patience but it really pays off when you do find these hidden gems
If you want to learn more about keyword research, check out this resource from Moz
moz.com/beginners-guid…
moz.com/beginners-guid…
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