I interview successful online writers.

Some are doing $1M+ in revenue – others have built six-figure audiences.

No two succeeded in the same way.

Here's one quote + one lesson from each (thread):
“I spend very little time on distribution, partly because I find that the better the writing, the more it spreads.”
–Lenny Rachitsky (@lennysan)

Lesson: good writing is the foundation for growth.
“People choose products based on the single thing that they care about the most.”
–Steph Smith (@stephsmithio)

Lesson: don’t be average at a few things, be exceptional at one.
“The most important thing I did was picking the type of topic I was going to be writing about, doing it consistently, and trying to elevate the quality each time I wrote.”
–Packy McCormick (@packym)

Lesson: raise the bar every time you publish.
“I almost feel what some people attribute to genius is actually just time.”
–Sari Azout (@sariazout)

Lesson: to improve an idea, sleep on it.
“I recommend being ridiculously generous with your knowledge, your expertise, and your value. The more that people can see your thinking, the better.”
–Marie Poulin (@mariepoulin)

Lesson: lead with generosity.
“If we're fighting with each other for this really small enclave of attention, none of us are going to succeed.”
–Mario Gabriele (@mariodgabriele)

Lesson: don’t compete with other writers in your space, collaborate with them.
"You can't just jump onto a platform and get what you want. When you walk into a room, shake hands first."‍
–Michell Clark (@MichellCClark)

Lesson: the Internet is filled with real people – act accordingly.
“When you become part of The Profile, you become part of a community – that is the difference between being a member of The Profile and a member of the New York Times.”
–Polina Marinova Pompliano (@polina_marinova)

Lesson: build something that bigger publications can't.
If this thread takes off, I'll add a few more.

The full interviews are here: foster.co/blog

To join these conversations live, join Foster: foster.co/apply
The sparknotes:
• Good writing is a foundation for growth
• Be exceptional at one thing
• Continuously raise your bar
• Give ideas space
• Lead with generosity
• Collaborate, don't compete
• Treat the Internet like an IRL community
• Build what other publications can't

• • •

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More from @stewfortier

2 Jun
If there's anything I've learned launching startups the past 10 years, it's this:

How we talk about startups barely resembles what they're actually like.

Here are some things most people don't understand about startups (thread):
Startup failure rates are way lower than most people think.

They're still brutal, but they're not 90%+.

Lots of people make life-changing money by starting startups.

Also, new money is pouring in and de-risking the entire ecosystem.
95% of a startup's "competitive advantage" early on is just giving a shit.

Investors and founders waste way too much time talking about strategy.

What matters is if founders care 10x more about a problem than a salaried employee elsewhere.

If so, they’ll figure out how to win.
Read 16 tweets
25 May
I've now asked 30+ successful newsletter writers how they got their first 1,000 subscribers.

Their answers are amazingly similar.

Here's how to go from 0 to 1K subscribers (thread):
First, the high-level lessons:

1. Most growth tactics are simple, not easy.

2. You have to write good stuff for people to subscribe & stick around.

3. It's easier to succeed with a clear niche, but you can succeed without one.

4. Different wins – make your writing distinct.
Now, the tactics.

Here's what most people did to go from zero subscribers to 1,000+...
Read 23 tweets
11 Apr
There is no correlation between how elaborate somebody’s note-taking system is and how interesting their writing is.
At a certain point, the two might be negatively correlated as the more we pull from the ideas of others and our past selves, the less likely we are to say something new.
To say something new, we have to liberate ourselves from the dogma of others and our old ways of thinking.
Read 12 tweets
9 Aug 20
I've edited nearly 100 blog posts this year -- some for well-known writers, others for promising new writers.

I've noticed a few writing pitfalls that are amazingly similar across both groups.

Here are the 5 most common writing "mistakes" I see.

Thread time! 👇
1. Long, throat-clearing intros.

Don't be the food blogger who starts off a fried chicken recipe with a 2,000-word backstory on their grandma.

"Ol' Granny Hellen sure loved chickens growing up..."

Nobody cares. They want the recipe.

Cut the fluff & get to your idea or a hook.
2. Using overly-abstract language.

You think you sound smart when you use jargon.

Unfortunately, you don't.

You are confusing readers, but they won't tell you because they're afraid to sound dumb.

Good writing eliminates confusion.

Use simple language.

(see: @paulg essays)
Read 7 tweets

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