Thread by @thejustinwelsh

Twitter: LinkedIn sucks!

Me: $20k product launch in 9 hours.

All LinkedIn. Zero ads.

Here's how I use LinkedIn unlike anyone else.

[🧵THREAD]

1/ Treat LinkedIn like Twitter

LinkedIn has notoriously hacky content. So what?

That's YOUR advantage.

Instead of sharing boring job posts or resumes, come drop knowledge and teach.

Opportunity is literally everywhere.

2/ Pick a sub-niche

I know it's hip and ironic to say that a niche doesn't matter, but every person saying that has no following.

Go deep on one subject.

Just like Twitter, be the:

"Writing guy"
"Crypto guy"
"SEO girl"

Same as Twitter. Works there. Works on LinkedIn.

3/ Be bold

Everyone is bold on Twitter because that's the culture.

LinkedIn is buttoned up.

But it doesn't have to be...

I stick out like a sore thumb because everyone else is worried about their boss.

Come say something mildly polarizing & watch what happens.

4/ Be consistent + patient

I've posted every weekday for about 30 months.

I've been consistent with my niche, and patient while I grew.

Having 102k potential customers is extremely powerful.

When I make an ask?

💰

5/ Use the profile effectively

The "featured section" part of your LinkedIn profile is prime real estate to feature CTAs.

For today's launch, I primed it to reflect the product I released.

Then I drove people to my website with the next step...

6/ Prepare your one ask

First, I published a LinkedIn post at 7:15a to my 102k followers promoting my new course.

30 seconds later, I asked my private Discord community (of LinkedIn followers) to support it.

I maybe make this ask ONCE a year.

7/ Engage like hell

I spent 6 hours engaging with nearly every comment that came my way.

I answered every DM.

I answered every email.

All of this upfront effort will pay off downstream.

8/ Then hit your email list

I followed up with an 8:15a email to 6,900 people.

So far, have a 45% open rate, which is one of my best.

I use Ghost to deliver it cleanly to their inbox and wrote some "curtain copy" to entice.

$5,500 through email.

9/ Collect social proof in real-time

People said incredibly nice things on my LinkedIn post today.

So, I took those compliments and started adding them to my website in real-time.

The conversion started increasing dramatically, almost immediately.

This was huge.

10/ My thoughts...

Twitter folks dump on LinkedIn all day.

You're almost guaranteed engagement if you do.

But you should consider the alternative.

Hang at the cool kid's table or look for the opportunity?

I'll be over here moving toward $30k.

(Obligatory @Gumroad Shot)

If you enjoyed this thread, you should:

1. Follow me, I tweet about solopreneurship and leveraging LinkedIn.

2. Grab my new product, The LinkedIn Operating System if you want to join me.

Coming August 4th.

linkedinos.com

As launch night winds down, approaching $28k for the product launch.

Expect to hit $30k, which was my ultimate goal.

So many thanks to all of my 102k+ friends that support me on LinkedIn, especially the 300+ in my private community.

So appreciative ❤️

What a day...G'night.