120 days ago, I joined a small concierge physician practice, and together, we designed a nutrition, exercise, and supplement program.

My goal is to walk into 45 years old on July 11th in the best physical and mental shape of my life. Highly recommend. The program is simple, but the work has been incredibly hard (and gratifying):

- Weekly peptide
- 5mg daily Creatine
- Enclomiphene for testosterone (no TRT)
- 2,100 calories, 200g protein, 170g carbs
- Lift heavy 3x per week, mindful of back
- Walk 15,000+ steps per day

X hates LinkedIn.

But I just passed 805K followers and have generated $8.57M from the platform in the last 6+ years.

Here's how I use LinkedIn unlike anyone else: Inside of this thread, you'll learn how to:

1. Design a profile that converts
2. Write content that goes wild
3. Recycle for 2x engagement
4. Interact with top creators
5. Leverage little-known features
6. Funnel people to your website

Let's dive in...

The best time to start a business is now.

We're living through the greatest wealth transfer to individuals in history.

AI just handed you a team of 20 without the payroll.

Here's what's happening ↓ 1. Gatekeepers are dead: you don't need permission anymore. No publisher, no investor, no boss. Every platform is free. AI does the heavy lifting. The only person stopping you is you.

After hitting $10.5M as a solopreneur, I can tell you this:

The difference between scale and plateau isn't talent.

It's understanding 8 specific leverage points.

Let's break them down: 1. The 5-12-3 content rule: content should work in 5 seconds (hook), be repeatable 12 months later (evergreen), and work on 3 platforms (repurposable). Less work, more attention.

Today, my little one-person business crossed $10M in total revenue.

It took 2,119 days, I ran zero ads & I operate at a ~89% margin.

Here are the 23 steps of my wild & strange journey:

Hope they are helpful to someone ↓ 1/ Created lots of noise

When I was starting, I looked at attention as my friend.

I wrote content daily before I even had a business, just to find my voice.

I started on LinkedIn, talking about building a SaaS unicorn as the CRO.

X hates LinkedIn.

But I just passed 690K followers and generated $2.41M from the platform last year.

Here's how I use LinkedIn unlike anyone else: Inside of this thread, you'll learn how to:

1. Design a profile that converts
2. Write content that goes wild
3. Recycle for 2x engagement
4. Interact with top creators
5. Leverage little-known features
6. Funnel people to your website

Let's dive in...

2024 as a solopreneur:

- $4.15M+ in revenue
- Operated at ~86% margins
- Launched 2 new products
- 177K new followers on LinkedIn
- 43K new followers on 𝕏
- 700 new 5-star testimonials
- Spoke at three events
- Traveled domestically 6x
- Traveled internationally 2x
- Exercised 330+ days
- Walked ~2,000+ miles & 5M steps
- Lost 13 pounds
- Took my wife to lunch 60x
- Visited 10+ breweries
- Moved abroad for 90 days The two things I'm most proud of are the percentage of overall 5-star reviews (99.43%) and the amount of time I spent with my wife this year.

One great business win and one great personal win.

Here are some other key lessons I learned in 2024:

How to build a $1,700/month side business for $29/month.

Here's the entire 12-step business plan for you:

1. Clean up your X profile to reflect what you do for people. 2. Create daily content that talks about one specific challenge you solve.

3. When people ask questions about your content, reply back or send them a DM.

4. Ask them if they'd like to talk for free to see if you can help.

X hates LinkedIn.

But I just passed 670K followers, and I'll generate $2.39M from the platform this year.

Here's how I use LinkedIn unlike anyone else: Inside of this thread, you'll learn how to:

1. Design a profile that converts
2. Write content that goes wild
3. Recycle for 2x engagement
4. Interact with top creators
5. Leverage little-known features
6. Funnel people to your website

Let's dive in...

How to make your first $1 online: 1. Talk to people

You can't make a dollar without understanding people's problems.

Go talk to your prospective customers.

3-5 conversations per day about their biggest and most frustrating challenges.

I've made $3.7M from email marketing without spending a dime on ads.

Most "email experts" overcomplicate it.

I keep it simple.

Here's my exact playbook:

↓ The raw numbers first:

- 200K subscribers
- 55% open rate (avg: 21.5%)
- $3.7M in revenue
- 89% profit margin
- $0 spent on ads

No luck or magic required.
Just systems that work.

How to build a $1,700/mo side business.

Here's the entire 12-step business plan for you:

1. Clean up your X profile to reflect what you do for people. 2. Create daily content that talks about one specific challenge you solve.

3. When people ask questions about your content, send them a DM.

4. Ask them if they'd like to talk for free to see if you can help.

X hates LinkedIn.

But I just passed 648K followers, and I'll generate $2.39M from the platform this year.

All through strategic content recycling.

Here are the 7 steps I use to grow on LinkedIn: Step 1: Monthly Post Review

I conduct a deep analysis of my 30-day content perfomance in Taplio.

I look at engagement rates, reach, and web traffic.

The goal: to start ranking my posts.

Mentorship 101:

Instead of frantically seeking out someone to guide you, work on becoming the type of person that others want to invest their time in. Mentors are excited by ambition, drive, and a willingness to get your hands dirty.

They want to work with someone that they could exchange ideas with.

Someone they can learn from, as much as teach.

A 2-way street.

I'm a 43-year-old entrepreneur.

If you're still in your 20's, read this: 1. The biggest difference between success & failure is getting started.

The majority of people I know fantasize about things that actually can be accomplished.

They just never get started.

Today I turn 43.

Here's every unique lesson someone taught me in my 21-year career:

1. Don't f*ck around in your 20s.
2. Build meaningful & modern skills ASAP
3. Travel internationally before you're 25.
4. Don't burn bridges at any job. 5. When you're successful, lose your ego.
6. If you party hard, work harder.
7. Date people you have a future with.
8. Don't take roles you have no interest in.
9. If given an opportunity, do your best.
10. Build boundaries with your boss.

50 pieces of advice after 5 years as an entrepreneur:

1. Nobody is coming to save you.
2. Be on time for important things.
3. Go to therapy and be honest.
4. Drink less alcohol. 5. Learn to sell or you're going to struggle.
6. Thick skin is a requirement.
7. Support people, don't tear them down.
8. Someone will always hate you.
9. Price your offer for access.
10. Learn to teach yourself.
11. You learn 10x by trying than reading.

Working 60 hours per week for 45 years is a tough pill to swallow.

Instead, think about your life using these 5 rules: 1. Scale Yourself:

It's important to find a way to move from earning 33% of the day (9 to 5) to earning 100% of the day.

Think 1x, publish 10x.

"You can create software and media that works for you while you sleep." - Naval

How to build a $1,300/month side business for $19.

Here's the entire 16-step business plan for you:

1. Clean up your X profile to reflect what you do for people. 2. Create daily content that talks about one specific challenge you solve.

3. When people ask questions about your content, send them a DM.

4. Ask them if they'd like to talk for free, to see if you can help.

10 thoughts on the mindset required to be a solopreneur 🧵 1. You can't be a victim

The moment you believe the deck is stacked against you, you've already given yourself an excuse to fail.

My digital course sales have grown to $193,023 in the last 30 days.

That's an 11.7% improvement from the previous 30.

It's all from a simple monetization strategy.

Steal it for your business here: There are more than just monetary benefits to this:

1. It’s easier to focus.
2. It’s easier to create relevant content.
3. You’re sales will be way more natural.
4. You’ll show off your deep expertise.

Let's dive in ↓