I'm a 43-year-old entrepreneur.

If you're still in your 20's, read this: 1. The biggest difference between success & failure is getting started.

The majority of people I know fantasize about things that actually can be accomplished.

They just never get started.

Today I turn 43.

Here's every unique lesson someone taught me in my 21-year career:

1. Don't f*ck around in your 20s.
2. Build meaningful & modern skills ASAP
3. Travel internationally before you're 25.
4. Don't burn bridges at any job. 5. When you're successful, lose your ego.
6. If you party hard, work harder.
7. Date people you have a future with.
8. Don't take roles you have no interest in.
9. If given an opportunity, do your best.
10. Build boundaries with your boss.

50 pieces of advice after 5 years as an entrepreneur:

1. Nobody is coming to save you.
2. Be on time for important things.
3. Go to therapy and be honest.
4. Drink less alcohol. 5. Learn to sell or you're going to struggle.
6. Thick skin is a requirement.
7. Support people, don't tear them down.
8. Someone will always hate you.
9. Price your offer for access.
10. Learn to teach yourself.
11. You learn 10x by trying than reading.

Working 60 hours per week for 45 years is a tough pill to swallow.

Instead, think about your life using these 5 rules: 1. Scale Yourself:

It's important to find a way to move from earning 33% of the day (9 to 5) to earning 100% of the day.

Think 1x, publish 10x.

"You can create software and media that works for you while you sleep." - Naval

How to build a $1,300/month side business for $19.

Here's the entire 16-step business plan for you:

1. Clean up your X profile to reflect what you do for people. 2. Create daily content that talks about one specific challenge you solve.

3. When people ask questions about your content, send them a DM.

4. Ask them if they'd like to talk for free, to see if you can help.

10 thoughts on the mindset required to be a solopreneur 🧵 1. You can't be a victim

The moment you believe the deck is stacked against you, you've already given yourself an excuse to fail.

My digital course sales have grown to $193,023 in the last 30 days.

That's an 11.7% improvement from the previous 30.

It's all from a simple monetization strategy.

Steal it for your business here: There are more than just monetary benefits to this:

1. It’s easier to focus.
2. It’s easier to create relevant content.
3. You’re sales will be way more natural.
4. You’ll show off your deep expertise.

Let's dive in ↓

Lots of people on X talk about side hustles, but nobody tells you how to start.

So, here's how you build a side hustle (while employed full-time):

1. Pick a topic you can talk about for 30 minutes unprepared
2. Create daily content sharing your knowledge 3. When people ask questions, DM & schedule calls.
4. Listen for common challenges during your calls.
5. Create a short video product to address those.
6. Send it to the folks you helped on those calls.

Today, my little one-person business crossed $7.5M in total revenue.

It took 1,712 days, I ran zero ads & operate at a ~91% margin.

Here are the 22 steps of my wild & strange journey:

Hope they are helpful to someone ↓ 1/ Created lots of noise

When I was just getting started, I looked at attention as my friend.

I wrote content every day before I even had a business, just to find my voice.

I started on LinkedIn.

I shared my thoughts & observations about building a SaaS unicorn as the CRO.

50 pieces of advice after 4.5 years as an entrepreneur:

1. Nobody is coming to save you. 2. Respect people's time.
3. Learn to teach yourself.
4. You learn 10x more trying than reading.
5. Learn to sell or you're going to struggle.
6. Thick skin is a requirement.
7. Support people, don't tear them down.
8. Someone will always hate you.
9. Price your offer for access.

15 lessons about solopreneurship that took me 4.5+ years to learn: 1/ Plan

When you're running 100 mph, things get chaotic.

Over the years, I started breaking my revenue goals down to the day.

Bite-sized goals are more approachable & help increase your likelihood of success.

I highly suggest backing into yours by month, week, and day.

The simple, 5-step social media funnel I've used to generate $6.74M+ in revenue: 1. Start at the end

What will you be selling?

- A service
- A product
- A community
- Whatever you sell

Choose your preferred outcome and we'll start with the end in mind.

Everyone should have a side project that earns $275+ per day.

Here are 4 simple examples that might help: 1. Build a service-based business

Why I like a service-based business:

Generally, easier and lower cost to get started.

Plus you can likely charge 3x to 5x what you make (hourly) at your 9 to 5 job.

Find people 2-3 years behind you in your expertise and help them.

At your job, you might get a 5% pay bump each year.

$40k salary this year. $45k next year.

That's a 96 cents an hour raise.

Here's a better option: 1. Solve a problem:

Find something you're genuinely curious about and do a deep dive into figuring it out.

Use YouTube, Google, ChatGPT, ask your friends, find people in the field, etc.

Teach yourself!

My little one-person business does ~$308k/mo in revenue.

It costs me $2,203/mo + 2.9% to run it.

Here are the 10 no-code tools that run my business:

↓ Courses, payments & coaching: Kajabi

Kajabi makes my life very easy.

It bundles my landing pages, forms, customer CRM, payments, coaching, and courses together.

It's truly my favorite tool for the cost.

More here:

Cost: $399/month saturdaysolopreneur.link/kajabi

Everyone should have a side project that earns $150+ per day.

Here are 4 simple examples that might help: 1. Build a service-based business

Why I like a service-based business:

Generally, easier and lower cost to get started.

Plus you can likely charge 3x to 5x what you make (hourly) at your 9 to 5 job.

Find people 2-3 years behind you in your expertise and help them.

15 lessons about solopreneurship that took me 4+ years to learn: 1/ Plan

When you're running 100 mph, things get chaotic.

Over the years, I started breaking my revenue goals down to the day.

Bite-sized goals are more approachable & help increase your likelihood of success.

I highly suggest backing into yours by month, week, and day.

You should consider quitting your job in 2024.

Here are 10 reasons why: The Internet:

There has never been a better time to start an Internet business.

You have access to 4.9B5 potential customers.

Break your current earnings into weekly chunks.

Can you find enough people to pay you each week for your knowledge or services? Likely yes.

How to make your first $1 on the internet: 1. Talk to people

You can't make a dollar without understanding people's problems.

Too many people skip this step.

Go talk to your prospective customers.

Find out what their top 2-3 most painful problems are.

Can you solve them? If so, then...

How to make your first $1 on the internet: 1. Talk to people

You can't make a dollar without understanding people's problems.

Too many people skip this step.

Go talk to your prospective customers.

Find out what their top 2-3 most painful problems are.

Can you solve them? If so, then...

Today, my little one-person business crossed $5M in revenue.

That was my big goal when I started on August 1st, 2019.

It took 1,548 days, I ran zero ads & operate at a 92% margin.

Here are the 20 steps of my wild & strange journey:

Hope they are helpful to someone ↓ 1/ Created lots of noise

When I was just getting started, I looked at attention as my friend.

I wrote content every day before I even had a business, just to find my voice.

I started on LinkedIn.

I shared my thoughts & observations about building a SaaS unicorn as the CRO.