I studied 100s of mobile landing pages and found 21 golden tips.
Read to get more conversions:
Tip:
Make everything easily clickable
Explanation:
Reachability is a huge problem on mobile. If your items are all in the middle, or all too far to the left, it can be harder to click them. Make it easy to take action.
Explanation:
This is huge for eComm especially. If you have key info, display it above the fold. Don't make me scroll or guess to find out what I need.
Explanation:
Give direct invitations to take action that make sense and meet me where I'm at. The quicker I see the product, the more likely I fall in love.
Explanation:
Show the product in action as soon as humanly possible. If you can show the value before ever having to click, you've won half the battle.
Explanation:
Customers love seeing content before having to sign up. Show me something that feels exclusive that I'd get on the inside. I'll be more likely to make an account.
Explanation:
Small, delightful interactions can make a world of difference on mobile. This creates a premium, yet friendly feel that changes brand perception.
Explanation:
You don't need the master menu on mobile. Give me what I can reasonably do on a phone, eliminate all else. Simple menus = happier navigation = more conversions.
Explanation:
It never hurts to make the experience feel like other phone functions. Make announcements with chat bubbles or other familiar mobile designs.
Explanation:
Not the world's most visual product? Rely heavily on great copy instead. Format copy to fit your customer's needs. Say who it's for, what it does, and why they should care.
Explanation:
Your blog doesn't need to have crazy design and intricate features. A list of articles is actually way easier to navigate, and cuts down on time to value.
Explanation:
Stack testimonials on your home page. People need to see that other people like them enjoy the product. Don't hide these from mobile users!
Explanation:
Mobile sites shouldn't feel like lesser versions. You may have to stack elements and you'll have less room. But give me the premium features you give to desktop users as well.
Explanation:
A single focus or CTA is usually the best way to go. If you make it easy to know what you expect me to click on, I'm more likely to click on it. Period.
Explanation:
The final CTA on your page is a good spot to mix things up. Use contrasting colors and a bold button to invite users to take action one final time.
Explanation:
Every other section should have a focused CTA. The more this aligns with the main CTA in the hero, the better. Don't forget to remind people what you expect them to click on!