Hundreds of thousands of people on Twitter tune in every week for the same tweet: a clip of Daniel Craig introducing the ‘Weekend’
We asked a psychologist why @CraigWeekend’s account never seems to get old - and it might have to do with work-life balance during the pandemic 1/7
We asked a psychologist why @CraigWeekend’s account never seems to get old - and it might have to do with work-life balance during the pandemic 1/7
It all started when 18-year-old Miles Riehle, based in Orange County, California, was watching an episode of SNL hosted by Craig in which he introduced singer The Weeknd 2/7 
Dr. Ciarán Mc Mahon (@CJAMcMahon), author of ‘The Psychology of Social Media,’ says the popularity of the account might have to do with people working from home 3/7
He says the excitement surrounding the account might be due to it providing people with closure to the working week, and helping them realize a solid difference between leisure time and work, during a time in which the two are blurred 4/7
‘It’s an old creature of the cyber psychology of the internet. It kind of blends into one. There’s no real one way of defining where one thing stops and the other begins,’ Mc Mahon said 5/7
Almost 400,000 followers later, Riehle says he feels like it is now his ‘duty’ to keep posting 6/7
‘There’s almost a dark humor to it when you wouldn’t really know when the weekend begins unless this thing was to happen,’ Mc Mahon added 7/7
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