When we talk about the internet's problems and solutions, we tend to focus on Big Tech, the monopolizers who dominate our digital lives. That's only natural.
But there's another internet, one that deserves our attention: The Public Interest Internet.
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The Public Interest Internet is a "wider, more diverse, more generous world. Often run by volunteers, frequently without any institutional affiliation, sometimes tiny, often local, but free for everyone online to use and contribute to, this internet preceded big tech."
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Facebook acquired a company called Crowdtangle in 2016; it makes a social media analytics tool that the press has used to monitor subject-matter trends on Facebook, especially in the runup to the 2020 elections.
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Crowdtangle had operated as a semiautonomous unit within Facebook, primarily used by media companies to track the social media performance of their stories. A turning point came when the @nytimes's @kevinroose figured out how to rank posts that included links to the real web.
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