This is a very very big deal, and great news for user privacy, and the safety and reliability of the open web along with the ability of users to choose privacy and know that choice is meaningful. digiday.com/marketing/cali…
Particularly in context of CA AG statements this is a ridiculous statement by Alysa Hutnik. One of the reasons I worked on GPC was to ensure it was the simplest, most performant, & straightforward way to handle user privacy under CCPA. Nothing could be more helpful for compliance 
The major CMPs already have GPC support, usually a literal single UI switch-flip away, which is how the majority of publishers handle compliance. For those that are rolling their own compliance systems, GPC's presence on-page and as a header makes technical adoption very easy...
The key benefit of GPC is that whatever your existing compliance method is... the GPC is just an easier way for users to switch that on, and usually with less delay than any other way of determining their opt-out status...
The only reason complying with CCPA using GPC signals would be expensive or difficult is if they weren't already in compliance with CCPA and were using dark patterns or tech to obscure that. If that's the case... well now they don't have any excuses. Sorry, not sorry!
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