Thread by @hairloveart

What is the #30dayhairdetox? First and foremost it’s a mindset shift.

It’s not about eliminating oils or butters. It’s not even about wearing wash and gos. #30dayhairdetox

When we started the #30dayhairdetox in late 2015 it was a sneak “challenge”

The challenge was to eliminate coconut oil, castor oil, Shea butter, along with products with these ingredients in the top 5 #30dayhairdetox

Ecostyler was only included because it seemed like the only gel natural hair folks knew about and we’re slathering it on daily #30dayhairdetox

It was only 30 day challenge y’all, but all of that wasn’t even the main purpose of it. #30dayhairdetox

During those 30 days we provided education in fundamental haircare (for free) through our email #30dayhairdetox

Understanding the why, when, and how behind caring for and styling your natural hair was the entire point of the #30dayhairdetox

After 2 completely free e-mail challenges with 10k folks total, we had to regroup y’all #30dayhairdetox

Imagine the amount of paragraph long “quick questions” that ended up in all of our inboxes (IG, FB, email) #30dayhairdetox

I was pregnant and doing hair in both Atlanta and Chicago #30dayhairdetox

Aishia was a single mom in cosmetology school #30dayhairdetox

We had to find a more streamlined and effective way to manage the inflow and outflow information and generate revenue for the more than full time job/business that landed in our laps #30dayhairdetox

We developed our first digital course in summer 2016 and is been off to the races since #30dayhairdetox

So it tickles me so to see this whole no oil no butter thing skyrocket because more and more stylists are being vocal Amy the hair we see in the salon #30dayhairdetox

But keep in mind it’s more then just not using oils and butters. If you’re going to try the #30dayhairdetox don’t half ass it. Do it with your whole ass.

Understand why you’re eliminating what you are eliminating. Understand the essential elements of your hair. Understand what you use and how to use it #30dayhairdetox

We’ve got to stop just doing things because we saw them in the internet. Dive a little deeper. Go to the source. Avail yourself off the resources available. #30dayhairdetox

A lot of folks are out here taking the test but have never cracked the textbook and missed all the lectures. #30dayhairdetox