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Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Apr 10

Copywriting is applied psychology.

Specifically, applied cognitive biases.

Here are 5 cognitive biases you can use to create high-converting copy:

From a $150M+ email marketer

1. Ambiguity Bias:

Ambiguity bias is when we avoid decisions because of a lack of information.

How to use it:

Give people all the information they need about your product:

- Price
- Offer
- Benefits
- Features
- Advantages

More information = higher buying intent.

2. Bandwagon Bias:

Bandwagon bias is when we believe something just because other people believe it.

How to use it:

Gather testimonials, case studies, shout-outs, and reviews.

Then, spread those throughout your copy.

Read 6 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Apr 8

Writing a piece of copy?

Don't type a WORD until you've answered these 9 questions...

(ignore at your own risk)

1. Who am I selling to?

Learn as much as you can about your target.

Find out their:

- Likes
- Dislikes
- Needs
- Fears
- Triggers
- Values
- Habits
- Desires
- Challenges
- Pain points
- Aspirations

This is the first step to writing persuasive copy.

2. What problem does my product solve?

Pinpoint the main issue that your product addresses.

It could be:

- Lack of time
- Insecurity
- Inefficiency
- Uncertainty
- Discomfort
- Dissatisfaction

The more painful the problem, the better.

Read 11 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Mar 25

My agency has generated $150M+ for clients with copywriting.

At this point, we've turned copywriting into a science.

Here's the proven 7-step framework we use to write high-converting copy.

(Steal this)

1. Headline:

Your headline is your first, and possibly only, chance to capture a reader's attention.

There are a few ways to do that:

- Incorporate Compelling Data: Numbers and statistics can provide undeniable evidence of your message’s value.

- Make an Audacious Claim: Bold statements provoke curiosity and challenge conventional thinking.

- Highlight Clear Benefits: Clearly articulate how your offering improves the reader’s life or solves a problem.

- Tease Your Audience: Create intrigue that compels readers to delve deeper into your content.

- Promise a Desirable Outcome: Assure readers of the tangible results they can expect.

Example: "Boost Your Revenue by 50%: Uncover the 5 Marketing Secrets Every Top CEO Knows"

2. Lead:

Once your headline has grabbed their attention, the next challenge is to keep your readers engaged and scrolling for more.

Here's how to do that:

- Tell a Story: Narratives create a personal connection and keep readers hooked.

- Demonstrate a Solution: Show readers how they can achieve a specific goal or solve a problem.

- Pose and Answer a Question: Engage curiosity by raising a question and then providing the answer.

- Highlight a Problem: Emphasize a common issue that your reader may face and needs solving.

- Reveal a Secret: Offer exclusive knowledge or insights that promise value.

Example: "When I first started in digital marketing, I was overwhelmed and directionless. That's when I stumbled upon a little-known strategy that changed everything. Today, I want to share this secret that skyrocketed my career and how it can do the same for you."

Read 9 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Mar 18

The #1 copywriting mistake I see?

Writing content that isn't credible.

Here's the 7-step checklist we use at our agency to infuse credibility into our copy:

1. Avoid Unrealistic Claims:

People can spot unrealistic claims easily.

When they find one, they usually stop reading.

So, stick to offering realistic benefits and outcomes.

—

There are a few ways to do this:

- Avoid inflating numbers
- Focus on tangible results
- Don't exaggerate outcomes

A small, realistic claim > a big, unrealistic one.

2. Add Social Proof:

People won't buy anything unless they know it works.

Social proof is the best way to show them it does.

Make sure you sprinkle social proof throughout your copy.

—

Some forms of social proof you can experiment with:

- Reviews
- Graphics
- Trial results
- Testimonials
- Case studies
- Data and statistics
- Certifications and awards
- Before/after comparisons

The more social proof you include, the better.

Read 9 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Feb 19

My email marketing agency has generated over $150+ million in email revenue for ecommerce brands.

And you know what?

A decent chunk of that revenue (and engagement) has come from these 8 email flows.

(Steal this)

1/ Welcome Flow:

This flow starts the relationship with your subscribers.

Send a few emails where you:

>> Introduce your brand
>> Offer a special deal
>> Tell them what they can expect

First impressions matter. Make yours count.

2/ Post-Purchase Flow:

This flow shares essential information after a purchase is made (hence the name).

Send emails with:

>> A confirmation email
>> A thank you note
>> Product education
>> Shipping updates
>> Product recommendations
>> Support options

Brand loyalty starts with a solid post-purchase experience.

Read 9 tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Jan 16

I’ve audited 1000's of Ecommerce Email Flows.

The ones that most brands overlook?

Post-purchase emails.

Here are 7 post-purchase emails to boost your sales, engagement, and brand loyalty:

From a $150M+ email marketer.

// THREAD //

1) Order Confirmation Email:

Notify people about the purchase they just made.

Use this email to:

>> Provide order details
>> Share relevant information
>> Highlight support channels

An order confirmation is the beginning of a good customer journey.

2) Thank You Email:

Express appreciation to your customers.

You can do this by:

>> Showing gratitude
>> Offering a special discount on a future purchase
>> Sharing the impact of their purchase

A thank-you email will never go unnoticed.

Read 8 tweets

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More from @ecomchasedimond

Chase Dimond | Email Marketing Nerd 📧

Chase Dimond | Email Marketing Nerd 📧

Chase Dimond | Email Marketing Nerd 📧

Chase Dimond | Email Marketing Nerd 📧

Chase Dimond | Email Marketing Nerd 📧

Chase Dimond | Email Marketing Nerd 📧

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