Steve Dresser Profile picture
Jul 20, 2021 35 tweets 7 min read Read on X
Kantar day coming shortly
Grocery sales -5.1%
But sales still strong.

Versus 2019 (12 week period) sales are +£3 billion.
The Euro's meant that fans went to the pub (usually see this as a trend the longer England stay in a tournament, which isn't long, lol) but reopening the pubs etc - novelty factor.

Take home booze actually down 3%.
Booze was +24% versus 2019, however.
Crisps and Snacks +23%
An extra £10m spent on Pizza #Italy
55% of people say they feel safe in a retailer, when shopping... Legal changes mean that, as we know, those people who are delighted with even the smallest of victories will not have to wear a mask.
This 55% feeling safe has not changed much at all in the past 6 months. Despite the increase in vaccinations and the fall, then rise, in case numbers.
4 week versus same period 2020 - People buying online groceries fell by 81,000.

Digital baskets -8%

Average of £80 per shop, lowest since February 2020.
This means that year on year; online grocery sales have fallen for the first time ever..
(However year on year is a dangerous game given the COVID impact, still, it's a very notable shift).
With Online falling, it's bad news all around.

Ocado lead the way though +3%
Waitrose were +0.1% (12 weeks to 11/7) only retailer with a majority bricks and mortar estate to grow year on year sales growth.

Share growth +0.3%.
Aldi and Lidl both won market share.

Aldi +0.4%
Lidl +0.2%
Tesco share +0.4% to 27.1% also notable.
Sainsbury's share +0.3% to 15.2%
Asda share -0.1%
Morrisons share -0.2% to 10.1%
14% of Morrisons shopping trips include items bought on counters (IE loose Meat / Fish / Deli items).

More than double the average (although there is no one else really bothering, bar Waitrose and some Tesco stores).
Multibuys too - 30% on multibuy offers featuring 2 or more items.

Versus price cuts everywhere else near enough.
Iceland / Coop and Indies were all down as they trade against difficult COVID inspired figures.
Scores on the doors then: (12 weeks to July 11th)

Tesco:

vs 2020: -4.6%
vs 2019:+10.8%
Sainsbury's:

vs 2020: -3%
vs 2019: +10.1%
Asda:

vs 2020: -6.1%
vs 2019: +4.3%
Morrisons:

vs 2020: -6.7%
vs 2019: +9.6%
Aldi:

vs 2020: 0.0%
vs 2019: +13%
Coop:

vs 2020: -14.6%
vs 2019: +11.5%
Lidl:

vs 2020: -0.7%
vs 2019: +16.5%
Waitrose:

vs 2020: +0.1%
vs 2019: +11.0%
Iceland:

vs 2020: -11.6%
vs 2019: +18.5%
Ocado

vs 2020: +3%
vs 2019: +49.9%
Indies:

vs 2020: -25.8%
vs 2019: +18.4%
What we are looking for here as we trundle along the year is how the number between 2020 and 2019 shrinks, IE if the gains made in 2019 start to narrow then you can see that the corrections are taking place in the market.

This is dependent on how winter goes and COVID etc.
But narrowing sales vs 2020 are unsurprising given the changes in shopping missions; but the gains versus 2019 are stark for many businesses and they are still doing far better than they once were.

Online is slowing, interesting to see what occurs here.

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More from @dresserman

Dec 6, 2022
It's Kantar day!

But I'm on a train.
Inflation is running at 14.6%.

But we have a fall in the inflation number!

of 0.1%
December's shopping will cost £60 more than the same month last year.
Read 17 tweets
Jan 23, 2022
I am writing a fuller response to the wider Jack Monroe elements for the food industry.

It seems that an observation on Asda's decision making around entry level products/ranges is being repackaged as general commentary about the supermarkets robbing everyone blind.
Asda reducing Smartprice ranges is no huge surprise, they have talked for a long time about this as part of their strategy.

Talk of a 40% cut in ranges via End2End strategy.

3k lines from their range = removed last year (Dec 2020) for example. (thegrocer.co.uk/ranging-and-me…)
Even before COVID/Brexit etc kicked in (Jan 2020) to be precise. The removal of some Smartprice lines was noted on the MoneySavingExpert forum.

forums.moneysavingexpert.com/discussion/609…
Read 31 tweets
Jan 21, 2022
The inflation thread via @BootstrapCook is interesting it brings in to focus some of the ranging decisions undertaken by a retailer around their value tier.

But it doesn't expand across the sector in the same way, so because of where one shops, you can be caught in the crossfire
Whoever Jack shops with look to have removed a number of value tier products to "engineer" value. Perhaps price matching with Aldi on a set of products, they remove others from the range so they can't compare and customers are forced to trade upwards to mid tier?
It's not ideal.

Perhaps it's "Gaming the range". Giving with one hand and taking with another?

Store specific plans means ranges change all the time and it's so hard to pin down whether the trend is that value products are going, never to be replaced.
Read 9 tweets
Aug 14, 2020
Nice to see there's still plenty of money in the public sector:

Bradford - approved £5.5m for the development of an Advance Fuel Centre and the replacement of vehicles with compressed gas variants. To be funded by fuel cost savings and additional income from sales.
I like to think the principles of our work - pragmatism, truth-telling and reality of the situation, apply to all areas, not just retail.

Not in writing reports that show your target is getting further away, and worsening..... Image
Just look at that bottom metric.

Target is 9.76. (days of sickness, a year!) Was 10.25, now 12.96.
Read 49 tweets
Jun 23, 2020
So after a brief break from our revolutionary Kantar via the medium of animated gifs. We are back:
Sales growth fro the market was up to 18.9% from 17.2% for 4 weeks to 14th June.
Online sales continue to accelerate and this naturally feeds in to the top number.
Read 28 tweets
Oct 2, 2019
As the @Grocery_Insight image portal/server/best practice (name TBC) launch becomes near reality. A reminder that we have a huge amount of imagery to showcase everything (Tesco, amongst many, many others). Register your interest here: groceryinsight.com/grocery-insigh…
Often, I think people forget how bad Tesco was. The accounting scandal is 'top of mind' but the reality is that the stores were a mess, pricing abysmal and the message was confused (being polite.) Here, from our archive: (2014!)
1) How many variants of Coke in the range(?) (2014)
Read 14 tweets

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