How to generate idea's to build a successful product? A complete teardown by @arvidkahl π€©
Thanks, @thisiskp_ for this session at ODNC2 π
// A thread π§΅
Thanks, @thisiskp_ for this session at ODNC2 π
// A thread π§΅
β Building products these days is quite easy with different tools that are available to make your work easier
β It is difficult to figure out What to build? What problem do people have?
Here are some approaches which you can use to generate idea's
β It is difficult to figure out What to build? What problem do people have?
Here are some approaches which you can use to generate idea's
π Idea First Approach
Instead of building something directly and regretting it that nobody is using it validate your idea.
ππ» Many Assumptions = Little validation
It puts your idea in the center and tries to fit that into the world around it.
Instead of building something directly and regretting it that nobody is using it validate your idea.
ππ» Many Assumptions = Little validation
It puts your idea in the center and tries to fit that into the world around it.
"Generating ideas yourself" is the wrong approach for bootstrapping a business
β It disconnects the idea from its feasibility.
β It leaves a lot of assumptions unvalidated.
β It can be very expensive.
β It disconnects the idea from its feasibility.
β It leaves a lot of assumptions unvalidated.
β It can be very expensive.
π The Audience-First Approach
Look in the audience what problem they have?, How can you solve those problems?
ππ» More Validation = Less Assumptions
It puts real people and their problems at its center.
Look in the audience what problem they have?, How can you solve those problems?
ππ» More Validation = Less Assumptions
It puts real people and their problems at its center.
The 4 Stages of an Audience-First Business
1. Audience
β Find the right people to serve and empower
β This is an important choice as you will work with these people for many years. It could be your customers, users, target audience.
1. Audience
β Find the right people to serve and empower
β This is an important choice as you will work with these people for many years. It could be your customers, users, target audience.
Rank your audience by π
β Affinity (for the people)
β Opportunity (problems)
β Appreciation (budget)
β Size (of the market)
2. Critical Problem
β Figure out what they need help with most
β Affinity (for the people)
β Opportunity (problems)
β Appreciation (budget)
β Size (of the market)
2. Critical Problem
β Figure out what they need help with most
3. Solution
β Find a way to solve their problem that fits into their workflow
4. Product
β Envision a product that exists within a medium they already use
"Idea Generation" is the result of getting the first two steps right.
β Find a way to solve their problem that fits into their workflow
4. Product
β Envision a product that exists within a medium they already use
"Idea Generation" is the result of getting the first two steps right.
β Ideas come from observing a community.
β Validation happens within that community.
β All ideas before that are at risk of being irrelevant. You just don't have enough context yet.
β Validation happens within that community.
β All ideas before that are at risk of being irrelevant. You just don't have enough context yet.
π Embed Yourself In Communities
β Join their communities
β Observe and listen
β Learn their language
β Understand their objectives and goals
β Join their communities
β Observe and listen
β Learn their language
β Understand their objectives and goals
π How to Find Communities?
β Ask people where they go to learn more about their field.
β Where do people go to find help?
β What periodicals do people consume? (Magazines, Blogs, YouTube channels)
β Where do existing businesses advertise?
β Ask people where they go to learn more about their field.
β Where do people go to find help?
β What periodicals do people consume? (Magazines, Blogs, YouTube channels)
β Where do existing businesses advertise?
π€ Real people talk about real problems
β Complaints
There is frustration because they have a problem but don't understand it
β Cry for help
They know they have a problem, but don't know how to solve it.
β Complaints
There is frustration because they have a problem but don't understand it
β Cry for help
They know they have a problem, but don't know how to solve it.
β Ask for Recommendations
They are aware that there are solutions, but don't know which to use.
β Ask for Alternatives
They tried a solution, but it doesn't work too well for them.
They are aware that there are solutions, but don't know which to use.
β Ask for Alternatives
They tried a solution, but it doesn't work too well for them.
π Two Pillars of Audience Building
β Build a Personal Brand
The WHO: the founder, the maker, the problem-solver
The WHY: the origin story, the ambition, the passion
This brand is at least partially founder-community-facing.
β Build a Personal Brand
The WHO: the founder, the maker, the problem-solver
The WHY: the origin story, the ambition, the passion
This brand is at least partially founder-community-facing.
This brand is forever even if your project fails, you'll be surrounded by helpful people π
β Build a Professional Brand
The WHAT: the problem, the solution, the business
The HOW: the product, the journey
This brand is customer-facing.
β Build a Professional Brand
The WHAT: the problem, the solution, the business
The HOW: the product, the journey
This brand is customer-facing.
Best when overlapping, but that isn't always possible in the same community.
β Build both, no matter what. You'll *need* the professional brand, and the personal
β The brand will be a valuable long-term investment.π΅
β Build both, no matter what. You'll *need* the professional brand, and the personal
β The brand will be a valuable long-term investment.π΅
π The Three Components of Audience Building
1/ Engagement
β Interact with people where they're already having conversations
β Audience Audition: Interact with high(er)-profile accounts and attract like-minded people
1/ Engagement
β Interact with people where they're already having conversations
β Audience Audition: Interact with high(er)-profile accounts and attract like-minded people
2/ Empowerment
β Sharing is easy, cheap, and effective
β Increase other people's reach and opportunity surface
3/ Valuable Content
β Content isn't just blog posts & threads.
β Questions, opinions, thoughts & praise are content too
β Sharing is easy, cheap, and effective
β Increase other people's reach and opportunity surface
3/ Valuable Content
β Content isn't just blog posts & threads.
β Questions, opinions, thoughts & praise are content too
Thanks for stopping by and reading this thread.
These are the key takeaway from the "idea generation" @beondeck Nocode fellowship session.
If you loved it, RT and inspire others!
Cheers! π₯
These are the key takeaway from the "idea generation" @beondeck Nocode fellowship session.
If you loved it, RT and inspire others!
Cheers! π₯
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