I have spent almost two months investigating and researching communities. I want to share my main learnings with you:
1️⃣ A community is a product itself. It has its own metrics, NPS, onboarding, community journey, strategy, awareness, retention … It isn’t something that you can build in two hours. It isn’t a Discord server or slack group.
2️⃣ As it’s a product itself, it’s important to validate everything that you want to create with user interviews. You are going to discover and learn many things.
Then, you can test in a non-scalable way. And put the focus on every step on the next scale of magnitude.
3️⃣ A community isn’t a product that you can measure with a funnel. It’s something more like a gravity model. Where the center is the most active members, your leaders, followed by other orbits that have fewer participants but there are more consumers.
You can learn more here orbitmodel.com
4️⃣ It’s important to know what your community is going to be, but also important to know what your community is not.
In our case, we had a Discord server, where the main conversations are about support or feature requests, but we want to build a community where conversations are about use cases, ideas, inspiration… We need to work here to make it possible.
5️⃣ Great conversations don’t arrive alone. You need to work on that. You need to create a habit. You need to start great conversations. How do you start great conversations? Take a look here
6️⃣ Frequency and quantity are so important, at least at the beginning, to create a habit for your community.
This means almost everything that you create needs to be on a weekly basis. It’s important to decide the rituals and rhythms for your community.
7️⃣ Acknowledge, recognize, and visibilize the leaders from your community.
8️⃣ If you have a flexible product where you can create “almost” whatever you want, the community helps to discover how to adapt your product to everyone.
9️⃣ “If to be successful, you need to change a group's norms and behaviors. You have no choice, you need a community” - Danielle Maveal.
1️⃣0️⃣ You can measure the impact and value on your business. Compare a cohort inside the community vs outside the community.
I read a lot of posts, blogs, newsletters … but some of the best until today are:
➡ How Notion Built A $2B SaaS Startup Through Community & Templates foundationinc.co/lab/notion-str…

➡ Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market future.a16z.com/community-%e2%…
➡ Community-Led Growth: The Product-Led Growth Expansion Pack corinneriley.medium.com/community-led-…

➡ The Community Growth Engine: How Duolingo Scaled to 90 Courses and 300M Users | Laura Nestler

➡ Community lessons from a legend daniellexo.substack.com/p/community-le…
➡ The Ultimate Community Survey Template daniellexo.substack.com/p/the-ultimate…

➡ How to Apply Product Thinking to Build Online Communities creatoreconomy.so/p/applying-pro…

➡ The goal of community is not engagement indiehackers.com/post/the-goal-…
Please, if you have more blog posts that you think are a must-read, comment here :D
I follow a lot of experts in the community on Twitter. Here is my list:
@NoeleFlowers @BackseatVC @lolitataub @Mathilde_Leo @caremjo @erinmikail @TheVTran @pertergyang @leonagano @patrickjwoods @lauranestler @benIn @gregisenber @daniellexo @rosiesherry @boscosoler @mariasajim
Do you know other experts? Share it below :D I appreciate it a lot!
The @streamloots team is working on the best community for content creators. I will share all the learnings and executions that we do in the next weeks.
So far we have reworked our Discord server, we launched our Discord bot to connect your account with your Streamloots account and have access to better content depending on your moment, … and many more things. Stay tuned !! 😍

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