Why can some people ‘see’ uncomfortable things while others can’t? A psychology thread 🧠👇
🙈 Wilful Blindness (also known as the Ostrich Effect): our minds wont let us acknowledge something if it will cause psychological pain. So we ignore it, say it doesn’t matter, rationalise excuses, etc.
🍼 Regression (and fear of freedom). Freedom comes with risk and responsibility. Most crave a return to the submissive comfort of childhood, where adults took care of everything. They want the state to take care of them.
🏛 System Justification: We cannot imagine that the system we grew up in and benefited from could do us harm. We assume it always has our best interests at heart.
💀 Terror Management: Thinking about death (or the idea that our psychological construction of reality might go extinct) causes us to ‘close up’ psychologically and become intolerant of other ideas.
🐑 Conformity: We assume the crowd must know what it’s doing, and we are terrified of being ostracised, since this meant death in evolutionary terms.
💥 Cognitive Dissonance: When something doesn’t match our expectations of the world, it causes uncomfortable psychological tension, which we seek to minimise through defence mechanisms like denial.
💙 In-Group Bias: Being social animals, we tend to reject information if it clashes with our group identity (“it must be wrong if the other side said it”). In fact, it can just make us even more polarised.
😴 Cognitive Misers: We simply don’t have the time nor the energy to process a lot of new, complex information or change thinking habits.
⛓ Learned Helplessness: If we have learned / feel that we are powerless, we don’t even bother to try challenging the status quo. We just become passive and accepting.
👨⚕️ Authority: We assume that those with credentials or in positions of authority must know what they are doing, so we trust them implicitly and follow their instructions.
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How do you “wake people up” to something they don’t want to hear? Here are ten tips from psychology for persuading people on tricky topics… 🧵
🌱 Plant Seeds. Gently drop ideas, and let them grow – like the movie Inception. Nourish them with repetition over time. Don’t feel the need to persuade someone in one sitting; go softly.
😎 Lean Back. Don’t push people too hard as it may put them off. Avoid any thought-stoppers like being seen as an “extremist”. Walk away and let them come to you on their own.
What nudges do TV Licensing use to get people to pay? 🧵👇
👨⚕️ Authority Bias. We tend to do what we’re asked if the asker is authoritative. The letter has the look and feel of a formal government letter to give it a weight of authority. It uses words like “officers” and “authorised”.
Note - TV Licensing is a private company with no legal powers. What they simply mean is employees they call “officers” have been “authorised” by their manager.