How do you “wake people up” to something they don’t want to hear? Here are ten tips from psychology for persuading people on tricky topics… 🧵 🌱 Plant Seeds. Gently drop ideas, and let them grow – like the movie Inception. Nourish them with repetition over time. Don’t feel the need to persuade someone in one sitting; go softly.

Making my economic predictions now so I can gloat about it later Current reading

What nudges do TV Licensing use to get people to pay? 🧵👇 👨‍⚕️ Authority Bias. We tend to do what we’re asked if the asker is authoritative. The letter has the look and feel of a formal government letter to give it a weight of authority. It uses words like “officers” and “authorised”.

Why can some people ‘see’ uncomfortable things while others can’t? A psychology thread 🧠👇 🙈 Wilful Blindness (also known as the Ostrich Effect): our minds wont let us acknowledge something if it will cause psychological pain. So we ignore it, say it doesn’t matter, rationalise excuses, etc.