Mubbu Profile picture
Jul 22, 2021 8 tweets 2 min read Read on X
How You Can Master Anything:

Here is a MASTERY model which explains the stages by which we learn and ultimately acquire a new skill

//THREAD//
I am going to introduce you to the four stages of learning theory.

All stages revolve around the word competence.

AKA, one's ability to be proficient, capable, or knowledgable about something.

Let’s begin
1. Unconscious Incompetence

“Acknowledge your lack of knowledge”

The stage of ignorance.

One is unaware of the skill & their lack of knowledge. They deny how useful the skill can be.

Here you must recognize your own incompetence and find footing in the value of the skill.
2. Conscious Incompetence

The stage of awareness.

By this point, one is scrambling figuring out where to start.

E.x if you are jumping into eCommerce, you are aware that Facebook ads is an integral part of your marketing so you COMMIT TO PRACTICE and learning the new skill
3. Conscious Competence

The learning stage

You are now capable of executing the skill but not without concentration.

Here you are deconstructing the skill at hand & putting heavy conscious involvement to demonstrate the skill.

The skill IS NOT YET ‘SECOND NATURE’

PRACTICE.
4. Unconscious Competence

True Mastery.

The skill is so practiced to a point where it enters you unconscious parts of the brain.

The skill is second nature.

Think typing, driving, etc.

The processes are engraved in your mind & the skill can be performed automatically.
These 4 stages are the process of learning any new skill.

People train in stages, and you must be aware of which part of the journey you are in.

I hope this helped.

RT to spread the knowledge
This is mastery 101

Define which bucket you fall under

And start working to get to the next phase

• • •

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More from @wizofecom

Jul 10, 2025
9 prompts you can steal to build your personal brand into a $100,000/mo asset with AI (ChatGPT & Claude)

A thread 🧵
#1 - This prompt builds your Personal Brand Strategy from scratch

-----------------------------------------------------

You are not an assistant. You are my personal brand operator.

Your job is to build a structured, high-conviction Client Account Brain which is a centralized doc that ties together all personal brand content around my voice, values, ICP, and positioning. This system should allow my entire content team to execute with clarity and speed across X and LinkedIn.

Goal: Generate the brand's foundational strategy in under 45 minutes.

Instructions: Build the Account Brain with three layers:

1. Foundations & Client Information

- Niche: What industry am I known for?
- ICP: Define Ideal Customer Profile (demographics, psychographics, behaviors, revenue goals, objections)
- Goals: What am I trying to achieve with my personal brand?
- Assets: List of all docs, screenshots, videos, decks, viral content
- Voice & Archetype: What is my tone, perception goal, and communication style?
- Accounts to Model: Curate 3–5 relevant examples

2. Strategy Engine (Static Layer)

- Content Pillars: 4–5 original content lanes
- Funnel Mapping: Map post types to funnel stages (ToF, MoF, BoF)
- Writing Tone Guide: Sentence structure, tonality, and key phrases
- Triggers & Hooks: Emotional and strategic angles based on DMs, client calls, sales objections

3. Dynamic Layer (Performance System)
- Weekly Summary: Recap with post links
- Performance Analysis: What worked vs. what didn’t
- Hypothesis Tracker: 3 content experiments this week (with KPIs)
- Iteration Notes: What to double down on or eliminate

Inputs:

- [Insert niche]
- [Insert offer/GTM]
- [Insert tone + voice]
- [Insert ICP]
- [Insert brand assets or URLs]
- [Insert best-performing posts/headlines]

Deliverable: A skimmable Account Brain with:

- Section 1: Brand Foundations
- Section 2: Static Strategy Engine
- Section 3: Dynamic Performance Tracker
#2 - This prompt builds your Weekly Execution Control Panel

-----------------------------------------------------

You are not an assistant. You are my content system engineer.

Your task is to build a Weekly Control Panel that turns brand strategy into consistent execution. This document is the operating map for all weekly content operations: research, writing, testing, iteration, and optimization.

Goal: Make content output frictionless while tracking performance and feedback.

Instructions: Build the Control Panel with 5 sections:

1. Weekly Content Map
- Calendar-style tracker: Date, platform, pillar, and post title

2. AI Research Layer
- Trend scan: What’s working in the niche right now?
- Include 5–10 content ideas mapped to brand pillars

3. Hypothesis Tracker
- What are we testing this week? (e.g., new hook style, CTA, vehicle)
- List 2–3 experiments with KPIs

4. Feedback & Iteration Zone
- What posts flopped or spiked? Why?
- Suggested changes for pillar mix, format, or narrative

5. Asset Tracker
- Organize Google Docs, visuals, screenshots
- Ensure any team member can locate what they need instantly

Inputs:
- [Insert content pillar breakdown]
- [Insert current weekly posting frequency]
- [Insert last 3 high/low performing posts]
- [Insert Google Drive link if needed]

Deliverable: A weekly system with:

- Content map
- Trend-powered idea generation
- Structured testing
- Iteration notes
- Asset index
Read 11 tweets
Feb 28, 2025
7 Content Systems That Build 7-Figure Personal Brands

Most people think building a personal brand is about posting daily & hoping for the best.

The ones making serious money don’t just create content, they run systems.

Here’s the systems that scale content without burnout: 🧵 Image
1. Topic Generation

Running out of ideas is a sign you don’t have a system.

Top personal brands pull content topics from:

→ Past experiences (wins, lessons, case studies)
→ Industry trends (hot topics)
→ FAQs (prospect pain points)
→ Competitor analysis (what’s working) Image
2. Hypothesis Testing

Most people post blindly. High-level brands test their content like a scientist:

→ Write a hypothesis (ex: “Story posts will drive more engagement”)
→ Test for 7 days
→ Track engagement & conversions
→ Scale what works, cut what doesn’t Image
Read 9 tweets
Feb 13, 2025
What I’d teach my own brother if he had to start a personal brand from scratch.

No fluff.

Just the complete roadmap:

→ To go from invisible to Authority
→ To turn content into high-ticket deals
→ To make an extra $1,000,000 in 2025

Here’s the step-by-step: Image
In this thread, you’ll learn everything you need to attract, convert, and close high-paying clients:

The exact content system I used to sign 54 clients in 2024.

Let's dive in.
1/ If I were restarting my account from 0 followers, none of you would know who I was, here’s how I’d build my personal brand again:

Read 13 tweets
Nov 1, 2024
Here’s the $4M Twitter strategy Dan Koe uses: Image
1. The Hook

Dan’s hooks are carefully constructed to stop readers mid-scroll.

He uses statements that create intrigue to make readers want to know more.

His hooks are slightly counterintuitive or hint at an "unknown secret.”

This taps into the curiosity gap. Image
Dan uses the “information gap theory.”

He presents incomplete or surprising information to make readers want to close the gap.

The brain loves to resolve tension, so when Dan says,

“The secret to success isn’t what you think."

This triggers a desire to know the real secret. Image
Image
Read 14 tweets
May 13, 2024
If you read this and don't make $10K/month within the next year

I'm 100% convinced you hate money and wanna stay poor

Thread🧵 Image
Before I even begin you must realize this…

Don’t expect to hit $10k/mo in your first 3 months unless you have absolutely monstrous work ethic and a little bit of luck

It’s extremely rare to happen

I’m telling you this for you to don’t get discouraged when you don’t hit it

But you can realistically hit $10k/mo within 1 year

Here’s how:
1-3 Months: $0 → $1

All of focus throughout this period should be SOLELY MASTERING HIGH-INCOME SKILLS

These are what’ll actually pay the bills

Because the more your skills are worth

The more you’re going to get paid

In this case I’m going to use a YouTube Organic Agency as an example

We’re in rush where creators are trying to expand

And YouTube is printing for B2B business owners right now

Because the content there is EVERGREEN

Meaning you could easily find and watch a video from 3 years

And get a ton of value from it in 2024

But the first thing you have to do is

REFRAME YOUR MOTHERF*CKING MIND

Because you don’t want to focus on hitting $10k/mo your first 90 days

That will only make you fail and quit and feel disappointed

You want to focus on the SKILLS that will make you $10k/mo

Now you gotta understand
Read 9 tweets
Apr 1, 2024
I’m restarting my agency.

No clients and no offer.

In 180 days I’ll have 8+ clients and have scaled to $30,000/month.

I’m gonna choose 1 of these 4 offers to run with:

→ GPT Agency
→ YouTube Organic Agency
→ Performance Creatives Agency
→ Community Management Agency

If this were really happening, here’s how I’d scale each and every one of them:Image
1/ Turn high-income skills into an irresistible offer

An offer is how I’ll present my skills as a solution to my ideal prospect’s problem(s).

A winning offer is comprised of 5 elements:

A/ Outcome of your service B/ Your deliverables C/ Your guarantee D/ Your target client E/ Your pricing modelImage
2/ Position offer to eliminate competition

Positioning is the angle I use to stand out from everyone else.

Its purpose is to:

Remind them why they need my service
Show the problems I solve for them
Point out the weight I’m taking off their shoulders

Here’s a positioning masterclass:Image
Read 9 tweets

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