7 Content Systems That Build 7-Figure Personal Brands

Most people think building a personal brand is about posting daily & hoping for the best.

The ones making serious money don’t just create content, they run systems.

Here’s the systems that scale content without burnout: 🧵 1. Topic Generation

Running out of ideas is a sign you don’t have a system.

Top personal brands pull content topics from:

→ Past experiences (wins, lessons, case studies)
→ Industry trends (hot topics)
→ FAQs (prospect pain points)
→ Competitor analysis (what’s working)

What I’d teach my own brother if he had to start a personal brand from scratch.

No fluff.

Just the complete roadmap:

→ To go from invisible to Authority
→ To turn content into high-ticket deals
→ To make an extra $1,000,000 in 2025

Here’s the step-by-step: In this thread, you’ll learn everything you need to attract, convert, and close high-paying clients:

The exact content system I used to sign 54 clients in 2024.

Let's dive in.

Here’s the $4M Twitter strategy Dan Koe uses: 1. The Hook

Dan’s hooks are carefully constructed to stop readers mid-scroll.

He uses statements that create intrigue to make readers want to know more.

His hooks are slightly counterintuitive or hint at an "unknown secret.”

This taps into the curiosity gap.

If you read this and don't make $10K/month within the next year

I'm 100% convinced you hate money and wanna stay poor

Thread🧵 Before I even begin you must realize this…

Don’t expect to hit $10k/mo in your first 3 months unless you have absolutely monstrous work ethic and a little bit of luck

It’s extremely rare to happen

I’m telling you this for you to don’t get discouraged when you don’t hit it

But you can realistically hit $10k/mo within 1 year

Here’s how:

I’m restarting my agency.

No clients and no offer.

In 180 days I’ll have 8+ clients and have scaled to $30,000/month.

I’m gonna choose 1 of these 4 offers to run with:

→ GPT Agency
→ YouTube Organic Agency
→ Performance Creatives Agency
→ Community Management Agency

If this were really happening, here’s how I’d scale each and every one of them: 1/ Turn high-income skills into an irresistible offer

An offer is how I’ll present my skills as a solution to my ideal prospect’s problem(s).

A winning offer is comprised of 5 elements:

A/ Outcome of your service B/ Your deliverables C/ Your guarantee D/ Your target client E/ Your pricing model

My Biggest Announcement Ever:

I will be mentoring you for 8 weeks to help you set up a marketing agency for $90.

Yes, 8 weeks where I will help you choose a skill, create an offer, get clients, and retain them

Keep reading It’s called the Agency Origin Mentorship

2024 is here and our mission is to help thousands of you make your first dollar online and scale to $10,000

We’ve already done this with countless people and now it's your turn

If I wanted to build my online presence into an Authority and start getting qualified leads from X

Here's the exact content strategy I'd follow:

(This strategy has generated over $500k in the last 3 months) 1. Understanding our audience

Before creating the content strategy, we need to define

- Your offer
- Your positioning
- Your deliverables
- Your case studies
- Your ICP
- Your experience
- The main topics you can talk about based on your offer

If I were creating a website for my marketing agency

Here's the exact structure I'd follow to book countless calls with high-quality leads

A masterclass thread 🧵:

TL/DR

1. Website objective & Offer
2. Big fat claim with a qualification in the heading
3. VSL
4. CTA to book a call
5. Case studies & social proof
6. Your process and how it works
7. Your guarantee
8. Auxilary pages

The reason 95% of you cannot get clients from Twitter

Is that you don't understand how the Twitter Funnel actually works

You write content all "willy nilly"

In this thread, I will break down Twitter's funnel

And how you can use it to book 20+ QUALIFIED calls a month🧵 Before we get into the step-by-step plan, you need to understand your offer and your perfect prospect.

Here's how to do this:

If I owned an agency in the landing pages/CRO/advertorials niche

Here's exactly how I would get qualified leads and close another $30,000 worth of deals in the next 60 days

(Without sending a single cold email or running ads) In this thread, I will be sharing 6 winning content styles we used to help the top agencies in this niche close over a million dollars in deals

1. Long-form breakdowns
2. Series-based tweets
3. Visual breakdown tweets
4. Mindmaps
5. Thread (technical/authority) breakdowns

If I was starting up a marketing agency in 2023

I would choose any of these 6 offers to reach $50,000/mo before the year ends

In this thread, you will learn

> What to offer
> Who to target
> How to master the skill
> How to price your service

Save this: 1. YouTube Agency for Personal Brands

2 agencies made a total extra $300,000 MRR in 3 months using this one Twitter strategy

That’s millions of extra revenue every year

Here is a breakdown of that strategy and how you can implement it for your brand

A Lead Generating thread 🧵: Before I go and breakdown this strategy, there are two things that you must have:

1. A working offer
2. The drive and dedication to work on it tirelessly

This strategy contains a number of interconnected, sequential tasks that you need to do vigorously

If you want clients knocking at your door to hire you, then you need a personal brand

Here's the personal brand strategy my client and I are currently following to generate millions of dollars from this app every single year: 1. Understanding Twitters funnel

Top of funnel - Attracted targeted followers

How can you do this?

A/ Define a Narrative
B/ Create a list of questions that your perfect prospect has
C/ Create content topics around each of those questions

Life was terrible when I was at university

Doing odd jobs, failing classes, partying any other open moment I had

I was depressed. But how so?

Wasn't this the dream I was sold as a kid?

To study hard, go to school to learn a skill, and work 9-5

(Keep reading...) Wasn't this what was preached to us?

Maybe I just had to accept it. Perhaps this is what life is now.

No more joy, no more happiness,

Just a mundane loop of events

I realized I was a DRIFTER

If you’re worried about AI replacing your job, read this: Skills are what get us paid.

The wrong skills will get you a job at McDonalds

The right skills will help you build a multi-million dollar company

Since birth, we are on a constant pursuit of acquiring skills

Whether it be in sports, maths, writing, arts

Before you start learning anything new in the online money space

You have to ask yourself:

"Is this skill replaceable or is it a high-income skill that's in demand?"

One is a ticking time bomb
The other will make you millions

How can you spot the difference?

Read this: Replaceable skills are not "value-oriented"

You're just a nut or bolt in a larger engine

If you died, you could be replaced over night

As AI advanced, you will be replaced

Replaceable skills are a ticking time bomb

I’ve always spoken about the power of building a personal brand on Twitter, but I’ve never shared my story. In 2 years, I grew my audience to 122k followers and made millions from this app

How did I do it? & most importantly, why?

Here's the story, Twitter is an excellent tool for networking and targeting leads.

It’s a place where you can share your knowledge AND attract clients simultaneously.

The problem is that many successful people need help figuring out what to say and how to say it...

I've closed over 100+ deals since starting my agency

WITHOUT having to send a single cold email or run a paid campaign

The best part? My agency is only 8 months old

Give me 5 minutes and I will teach you the exact funnel I follow to get qualified leads that pay me

Thread🧵: In this thread, we will cover

1. Understanding the overall funnel I used
2. My content strategy and how it shifted over time
3. How I optimized my strategy every 2 weeks based on data
4. The custom funnels we tested and which worked the best
5. How I am getting my leads now

Every aspect of my businesses are automated by my team

If I don't want to work ever again, I won't have to

Businesses generating millions a year and I do a few hours of work a week

I spent the first half of 2023 making this possible

So what do I do next? I'll tell you By March, I was working 15 hours a week

Now I'm doing less

My focus has been on gaining life experiences with my family this year

I cultivated relationships beyond my wildest dreams

Nurtured them and took care of the ones I loved

Now I'm ready for the next phase

I spent over 2190 days figuring out HOW TO LEARN

I paid thousands for coaching, traveled the world, and made millions of dollars in the process

Out of every skill I mastered, the most important one of all was learning HOW TO LEARN

In this thread, I'll teach you my process🧵: This thread will take you from

“I don’t know where to start”

To

“Ok, this is starting to make sense”

And finally

“I get it and I love it”

Do you recognize these faces?

Today I'll share an unknown secret about them all

In the past 8 months, we have been their Content Strategists

We’ve helped them all rocket their growth & revenue just by using Twitter as a lead gen machine

Today they enter our hall of fame🧵: 1. Creative Ads Niche

The problem: Stuck at 10k followers and lead flow slowed down

The goal: Scale his agency's revenue

Our strategy: Custom series-based breakdowns via videos and mini content pieces

Results: £100k worth of deals in 90 days