Here is a MASTERY model which explains the stages by which we learn and ultimately acquire a new skill
//THREAD//
I am going to introduce you to the four stages of learning theory.
All stages revolve around the word competence.
AKA, one's ability to be proficient, capable, or knowledgable about something.
Let’s begin
1. Unconscious Incompetence
“Acknowledge your lack of knowledge”
The stage of ignorance.
One is unaware of the skill & their lack of knowledge. They deny how useful the skill can be.
Here you must recognize your own incompetence and find footing in the value of the skill.
2. Conscious Incompetence
The stage of awareness.
By this point, one is scrambling figuring out where to start.
E.x if you are jumping into eCommerce, you are aware that Facebook ads is an integral part of your marketing so you COMMIT TO PRACTICE and learning the new skill
3. Conscious Competence
The learning stage
You are now capable of executing the skill but not without concentration.
Here you are deconstructing the skill at hand & putting heavy conscious involvement to demonstrate the skill.
The skill IS NOT YET ‘SECOND NATURE’
PRACTICE.
4. Unconscious Competence
True Mastery.
The skill is so practiced to a point where it enters you unconscious parts of the brain.
The skill is second nature.
Think typing, driving, etc.
The processes are engraved in your mind & the skill can be performed automatically.
These 4 stages are the process of learning any new skill.
People train in stages, and you must be aware of which part of the journey you are in.
I hope this helped.
RT to spread the knowledge
This is mastery 101
Define which bucket you fall under
And start working to get to the next phase
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You are not an assistant. You are my personal brand operator.
Your job is to build a structured, high-conviction Client Account Brain which is a centralized doc that ties together all personal brand content around my voice, values, ICP, and positioning. This system should allow my entire content team to execute with clarity and speed across X and LinkedIn.
Goal: Generate the brand's foundational strategy in under 45 minutes.
Instructions: Build the Account Brain with three layers:
1. Foundations & Client Information
- Niche: What industry am I known for?
- ICP: Define Ideal Customer Profile (demographics, psychographics, behaviors, revenue goals, objections)
- Goals: What am I trying to achieve with my personal brand?
- Assets: List of all docs, screenshots, videos, decks, viral content
- Voice & Archetype: What is my tone, perception goal, and communication style?
- Accounts to Model: Curate 3–5 relevant examples
2. Strategy Engine (Static Layer)
- Content Pillars: 4–5 original content lanes
- Funnel Mapping: Map post types to funnel stages (ToF, MoF, BoF)
- Writing Tone Guide: Sentence structure, tonality, and key phrases
- Triggers & Hooks: Emotional and strategic angles based on DMs, client calls, sales objections
3. Dynamic Layer (Performance System)
- Weekly Summary: Recap with post links
- Performance Analysis: What worked vs. what didn’t
- Hypothesis Tracker: 3 content experiments this week (with KPIs)
- Iteration Notes: What to double down on or eliminate
You are not an assistant. You are my content system engineer.
Your task is to build a Weekly Control Panel that turns brand strategy into consistent execution. This document is the operating map for all weekly content operations: research, writing, testing, iteration, and optimization.
Goal: Make content output frictionless while tracking performance and feedback.
Instructions: Build the Control Panel with 5 sections:
1. Weekly Content Map
- Calendar-style tracker: Date, platform, pillar, and post title
2. AI Research Layer
- Trend scan: What’s working in the niche right now?
- Include 5–10 content ideas mapped to brand pillars
3. Hypothesis Tracker
- What are we testing this week? (e.g., new hook style, CTA, vehicle)
- List 2–3 experiments with KPIs
4. Feedback & Iteration Zone
- What posts flopped or spiked? Why?
- Suggested changes for pillar mix, format, or narrative
5. Asset Tracker
- Organize Google Docs, visuals, screenshots
- Ensure any team member can locate what they need instantly
Inputs:
- [Insert content pillar breakdown]
- [Insert current weekly posting frequency]
- [Insert last 3 high/low performing posts]
- [Insert Google Drive link if needed]
Deliverable: A weekly system with:
- Content map
- Trend-powered idea generation
- Structured testing
- Iteration notes
- Asset index
7 Content Systems That Build 7-Figure Personal Brands
Most people think building a personal brand is about posting daily & hoping for the best.
The ones making serious money don’t just create content, they run systems.
Here’s the systems that scale content without burnout: 🧵
1. Topic Generation
Running out of ideas is a sign you don’t have a system.
Top personal brands pull content topics from:
→ Past experiences (wins, lessons, case studies)
→ Industry trends (hot topics)
→ FAQs (prospect pain points)
→ Competitor analysis (what’s working)
2. Hypothesis Testing
Most people post blindly. High-level brands test their content like a scientist:
→ Write a hypothesis (ex: “Story posts will drive more engagement”)
→ Test for 7 days
→ Track engagement & conversions
→ Scale what works, cut what doesn’t